Whether you focus on B2B or B2C efforts, generating more webtraffic to your site is still one of the top challenges that marketers face on a consistent basis. In the digital age, distracting and persistent today, it seems almost impossible to attract the attention of consumers and entice them into your site.
According to ClickZ research, the average company receives 30% of web traffic from organic searches. If your group's SEO strategy is not strong enough to rank high in customer queries, it significantly compromises your chances that they will find your link.
As customers have a virtually unlimited number of options when searching for products, services and information they are looking for online, you have to be particularly strategic if you attract them to your site. Although there are a lot of tips and tricks to help you SEO efforts, the only way to prove your rank is to increase and improve your signal on Google RankBrain. According to a study conducted by SEO experts at Moz, there are several important factors that Google looks for when determining the order of search results.
Here are four simple but highly effective ways to enhance that signal and improve your SEO for better results.
1. Choose an ecommerce-friendly SEO platform
According to reports from Moz, a large portion of the ranking of a site comes from signaling on the page and linking signals. Google determines whether a site should be at the top of the list based on its relevance, keyword presence, and link quality, so your site's structure can signal Google whether it's available. Earn higher ranking or not. The number of internal links and the position of the keywords on your important pages. So choosing an ecommerce-friendly ecommerce platform can help improve the visibility and ranking of your website.
The number of internal links is really important for the position of the keywords on the websites:
- Internal link: 5 Mistakes should be avoided to achieve high rankings on Google
- Building internal links: The best method to increase search rankings
When you design your website, make sure that you build optimized keywords in all elements of the website, not just on your pages. Google looks for keywords in the title, image alt tag, H1 header and meta description. The richer the keyword content is available for Google to continue, the better. This can also help you gain some SERP features, for better search results.
Google also looks at the structure and layout of your site very clearly. Because, like your business, Google wants to give users an enjoyable experience.
Some rules make it easy to master standard SEO articles:
- 8 Golden Rules in Writing SEO Standards
- 7 Great Pocket Writing Skills for Writing - CopyWriter
If your site has many single pages, no links, dead ends or limited internal links, it can signal to Google that your site is not of high quality. Make sure the platform you choose has navigation and customizable features such as the search bar for better UX rather than a solid option that can boost your linking signal to RankBrain.
Some platforms will allow you to customize these elements; some will automatically do it for you, and some will only provide this feature as an add-on. When you are building your ecommerce website SEO, make sure to consider these factors when you choose e-commerce platform.
2. Dark Social Source
Knowing where the majority of your site visitors come from is an important step to learning how to attract them. It's easy to see how your customers find you organic or through external links with Google Analytics, but most likely your majority of your clicks come from dark societies.
As more and more consumers make the most of their digital activity through their mobile device, they will easily share the link to their friends and followers with just a few clicks. Simple click. This is especially true for social media stocks.
Let's say one of your followers sees a video you posted on Facebook that contains a link to your product page. They share the post through direct messages to a colleague of theirs, who can use your service, who then click the link. However, since this share is essentially "copied and pasted," your group will be harder to track, making it a dark social link .
A few tips but to be friendly to the MXH:
- SEO Top 10 Social Networking Interests 2018
- Tips for integrating social networking into your SEO strategy
- The Complete Online Business Secret Through Social Network 2018
While this situation is certainly not ideal, your SEO strategy should put the dark social stocks into account, as they occupy a significant portion of your web traffic. You can use dark social computing, such as Social Get Social, to see how often your followers are sharing links that are driving traffic to the web.
Then you can optimize your links specifically for this type of social sharing by using the UTM campaign code generator to create specific links for easier tracking. Pay attention to the details of the information you collect, as it will provide some insight into how and why links are shared, and that can help your marketing team understand the types of content. Your object attractiveness.
3. New content is appropriate
Google wants to give searchers the most relevant results possible, so your content gets better and better. Moreover, a site that is actively adding pages or updating information regularly may actually perform better with RankBrain.
According to the benchmarking data report from Hubspot, new content posting sites frequently increase web traffic and rank better than their competitors. The most active sites have a domestic rate of 3.5 times higher than their competitors only posting a few times per month.
But along with the frequency and quality of your content, Google also takes into account its length. According to another study conducted by SerpIQ, Top 10 Google results are typically pieces of content from 2,000 to 2,450 words in part. Although there is no obvious reason why RankBrain chooses to put longer content on top of its results, a hypothesis that longer content contains more keywords and brings higher user satisfaction.
Do you believe that long content brings the user satisfaction?
- How does content quality affect SEO?
- Number and Quality: Should you write more or better when doing Blog?
- 20 Things To Know To Have A Quality Article For SEO
- 18+ SEO Techniques to Increase Traffic for Website 2018
Although there are too many factors that affect the ranking of a website, there is a clear way to drive web traffic to your site: create consistent content. Obviously, this is just one reason why having a strong content marketing strategy in place is very important. Moreover, the higher the internal link that your new content generates, the more page signals and the links that your site will generate for Brain Rankings. Just be sure that your content quality does not decrease while the number increases.
A good strategy is to put some serious effort into creating an evergreen bank. This can be updated periodically to include new trending keywords and new insights. Although you should always create content around niche-related topics that are relevant to your niche, there will always be slow news days. That said, having a reserve stash of evergreen content is a great way to ensure you are posting and gaining SEO value on a consistent basis.
4. Use valuable web site traffic testing tools
There are many online tools available to help businesses optimize their website and increase their web traffic. However, your team should be extremely cautious about what program to use - because some systems may not be completely necessary and may provide little or no result in the SEO of your site. Your best strategy here is to identify the basics first and then choose a program that deals with them in detail.
Your website's page load speed can have a significant impact on your site's ranking. Famous customers hate to wait for the site to load, so if it takes more than a few seconds, they will probably leave your site. A high bounce rate can also hurt your rankings, as it signals Google that your site is poorly designed and provides a secondary customer experience. GTMetrix provides an excellent site-speed test analyzer for evaluating your site's performance. Their program will also identify obstacles that can slow down your page and offer some tips for solutions as well as the next steps to take.
Broken links and 404 errors are another common problem that can have a negative impact on your SEO efforts. Screaming Frog uses the Spider Web site's web crawler to investigate all links of your site (both inside and outside) and discover any links that are causing it. trouble. It will also find temporary and permanent redirects that are performing any rating damage. In addition, the program will analyze your page title and metadata for comprehensive SEO testing.
In order to be able to complete the website, you also need to have support tools in the SEO process:
- 27 Best SEO Content Marketing Tools 2018
- 9 Best Keyword Research Tools for SEO
- Benefits and Functions of Keyword Tool in SEO
As you begin to implement more tools and strategies into your SEO practice, you will also need a plan to track the results. Hoth is a ranking tool that you can use for free as often as you would like to track site ranking changes. It will also give you a list of keyword hints for higher rankings.
Remember, not all tools are created equal, and your team certainly does not need to use all of them to achieve better results. The best game plan here is to find out the root of the problems that are currently affecting your site's ranking and speed of web traffic, finding solutions and always tracking changes.
No magic formula guarantees the first page rank for your site. Google is too secretive about our ranking method so we can crack the code, but we can get the information we know about RankBrain and apply it to a website to increase the odds of Higher display power.