Simply understood, Marketing is all the work to be done to attract customers to the brand and maintain a relationship with them. From creating advertising messages can connect with potential customers, to choose the appropriate communication channels to distribute content and make customers remember the brand, ... all are set. marketing department.
Whether you own a large or small company, doing business locally or expanding your market globally, we are all competing in the same market. What makes us different in the eyes of our customers and beyond our competitors is thanks to marketing.
Through research, bring products and services to those who are in need, the marketing department has contributed to bringing and securing profits for businesses.
10 daily job of professional Marketer
1) Set specific goals
Most professional and smart marketers set certain goals for themselves. If you don't set any goals for marketing campaigns that are about to happen, how can you succeed. Conversely, having a clear goal will make it easier for you to succeed.
Everyone has a different definition of success. Your success may be the formation of potential customer data, meeting customer needs, getting the expected revenue. Whatever it is, remember to consider what goals you can achieve
2) Learn from the opponent
Do not passive marketing. In return, practice learning from your own opponents: determine who they are? How are they working? There is nothing to be afraid of doing so. In addition, marketers have to find out what strategies their competitors are going to implement, and what are their strengths and weaknesses?
It is these things that help you understand your opponent, thereby creating a significant competitive advantage. Opponents are ranked 3 in the Google search section? This means you need to focus on speeding up your business even further.
3) Identify the right customers
This should be obvious but unexpectedly, there are still many companies that are not able to target the right customers. As a marketer, it is really important to clearly identify the target audience. To do this, you can create your own marketing model as well as your client's general model. This sample file tells you how, when and where you can reach your potential customers.
The approach to defining your personality traits must be applied synchronously in all marketing activities, from the copy and the website design to the tweet you just scheduled.
4) Write content
This must sound familiar to you before! Specifically, you need to practice blogging, ebooks, pdfs, memes, infographics, webinars, slide decks, ... and more. There are thousands of content types that can be applied and therefore marketers are not confused.
Professional marketers are able to create content articles that are widely shared to customers. Through content, customers are able to understand how important your industry is, and easily build trust in customers.
5) Educate and maintain relationships with customers
Building relationships with potential customers is a must-do every day. You should start this from the moment the first customer comes to your brand on the Internet.
Marketers fosters relationships through email automated. They send a series of emails, including that customer content articles may be interested in clearly identifying customer preferences.
You can also maintain more private forms through personal emails. Keep track of recent conversion rates and touches on your website for more information.
Social networking is also an effective form of education. Marketers can search for customers on social networking sites and conduct direct interaction with them.
6) Listen to community opinions
Listening to people's opinions about the brand and the industry you are working on is really important. Conversely, you will accidentally lose many valuable opportunities.
Assuming users respond to the problems they encounter with your brand on YouTube, if you are willing to receive feedback, you can identify and help them solve effectively.
With the questions of users on social networking sites, if you can answer them wholeheartedly, you have the opportunity to increase the number of followers as well as become a source of reputable search for them.
While maintaining a relationship with users on social networks seems time-consuming and not too important, at least it reflects your brand, and people will spend more attention when you meet the demand. their. Rather than saving time, no one cares.
7) Effective customer segmentation
In marketing campaigns, the approach to target customers seems to be much more effective than mass email because people in contact data have different positions. If you are a professional marketer, you will definitely know what to ask to distinguish those people from each other.
Depending on the type of business you will have certain segments. You must divide what affects your relationships. To find out, just ask them to point out the problems they encountered from the list you listed earlier.
From there, you can easily segment customers through the aforementioned obstacles and place them in different groups. For each issue, it is necessary to provide separate solutions. And marketing contributes greatly to providing specific, detailed answers for each person.
As far as I can see, this is the most interesting activity in the marketing process. Experiment with segments in your marketing campaign, in turn, to help you identify what is effective, somewhat?
You can do some small experiments by changing the color of CTA in many different positions. Either you check out both versions of the same landing page, or you will have to panic with checking the entire website. With the support of the smart web technology platform, you can know what potential customers are looking for for the first time when looking at your website. This seems crazy but I like it.
9) Measurement and analysis
Marketers must regularly monitor the amount of change each day and measure them correctly. In addition, careful consideration of the results of marketing strategies, in particular the number of pages that have been shown, approved emails, CTAS / links, downloaded content articles, and interactive on social networks.
After you've finished measuring, you conduct an analysis of "why don't we meet the goals we have set?", "Why do we accomplish the full goal?", "Why is some page works so well? ". Put as many "why" questions as possible. Ask until you find the answer to be able to continue your strengths or overcome your weaknesses better.
The top requirement for marketers is creativity but you should be aware that it's best not to use creativity in competition but to use it to discover new things and practice them practically.
The world of marketing is colorful with thousands of different forms and trends. So just be confident and create your own character!
Surely marketers have to plan their own every day because marketing is not simple at all. But don't worry, I assure you that just by implementing these habits, you will soon become a professional! Who has any more interesting suggestions?