Learn what is Agile Marketing

    what is Agile Marketing?

    Agile Marketing is an approach to marketing that takes its inspiration from Agile software development and that values:

    Responding to change over following a plan
    Rapid iterations over Big-Bang campaigns
    Testing and data over opinions and conventions
    Many small experiments over a few large bets
    Individuals and interactions over one size fits all
    Collaboration over silos and hierarchy

    The goals of Agile Marketing are to improve the speed, predictability, transparency, and adaptability to change of the marketing function.

    Agile Marketers also support a set of principles, statements that expand upon what it means to be an

    Agile Marketer.

    Our highest priority is to satisfy the customer through early and continuous delivery of marketing that solves problems and creates value
    We welcome and plan for change. We believe that our ability to quickly respond to change is a source of competitive advantage
    We deliver marketing programs often, from every couple of weeks to every two months, with a preference to the shorter timescale.
    Great marketing requires close alignment with the business, sales and development
    Motivated individuals build great marketing programs. Give them the environment and support they need, and trust them to get the job done.
    Learning, through the build-measure-learn feedback loop, is the primary measure of progress
    Sustainable marketing requires you to keep a constant pace and pipeline
    Don’t be afraid to fail; just don’t fail the same way twice
    Continuous attention to marketing fundamentals and good design enhances agility.
    Simplicity is essential.

    Agile Marketers follow a process called Scrum, designed to increase alignment with the business aims of the organization and the sales staff, to improve communication, both within and outside the marketing team, and to increase the speed and responsiveness of marketing.  The process copies that of agile development, with some differences in the details.

    Agile Marketing Process

    This process is iterative, allowing for short marketing experiments, frequent feedback, and the ability to react to changing market conditions.

    To learn more, check out the featured posts section to the right.  You can also subscribe to my blog for regular updates on Agile Marketing.

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