Completion of these tasks is tracked by the scrum master, mainly through the mechanism of the daily scrum meeting. This is usually a 15 minute standup meeting, where each member of the marketing team answers three questions:
- What did I do yesterday?
- What will I do today?
- Are there any obstacles that stand in my way?
In general, scrum is intended to be a lightweight project management methodology, trying to get out of the way of marketers getting the job done, while at the same time providing visibility to the team and to management of progress. There are many tools designed to track the product backlog, the individual requirements and any issues. The terminology is somewhat different from what we would use for marketing, but these tools can still be used to track and report on marketing progress.