Essential guide to creating better content - Content on the web is becoming more and more competitive with each year. We seek to outperform our competitors in every respect, so it is important that we use appropriate methods to do so. Creating content that sells and works well on the web isn't all about being creative. There are many technical factors involved and to create high quality, high quality content, you will have to invest to know what you are doing.
So today, we'll look at how experts create their content and what tools you can use to become a much better content creator. Whether you're a freelancer, websiteger or a marketer, these tips will definitely help!
Understand what makes a great content creator
There is no clear blueprint to become an excellent content creator, but you can do quite well by following a good example. Outline the types of characteristics that good content creators must share!
They do not read books about writing
While this may sound counterintuitive, since most of this post is about text, this is one of the best advice we can give. Writing is something that you master through practice. Reading about writing is fun and you feel good but it doesn't make you a better writer. You only get vague descriptions of how to write or what other successful writers have done. Remember that most of them have not learned anything about writing, they just sit down and write what is in their minds.
But reading is extremely important for a writer. Where will you find inspiration? Picking good examples and slowly developing your own writing style is the way to go. Read as much and as wide as possible. Read through restaurant menus, novels, textbooks and articles, whatever you have on hand. Try even things that don't interest you.
They write about what they know
This is the easiest advice any experienced writer can give you. The main deal in any art and any kind of content creation is authenticity. You cannot succeed in creating content if you do not authenticate. Write about something you have knowledge. You do not need to write fiction or about great wealth. Honesty is the most important. Making the extraordinary extraordinary, is what really can reach out to people.
They write continuously
The more content a writer creates, the more chances that new users will come across their site. But they also keep a balance, so they don't overwhelm their readers with too much content.
To intentionally attack the media you are looking for, make a plan and stick to it. By doing so, you can set expectations and build a loyal, dedicated audience.
They know and understand their audience
Consumer insight is what drives content creation in most cases. They chat with anyone related to the topic and gather any valuable information they can, especially from their audience. It is important for the writer to know the interests, challenges, issues, questions of the audience and collect the corresponding information. It is also important that they present their content in a format that is most appealing to them.
They know how to restore and update existing content
Content is the same type of resource as any other resource. If you only use one piece of content at a time, some content may be wasted. So if you want to use it as efficiently as possible, you need to reuse it.
Content creators know that not everyone consumes information in a certain way. Some people prefer videos over reading, while others prefer creative infographics. So take a piece of existing content and reformat it into something else, for a different type of audience. It looks like information is a piece of clay that you can shape into any form and paint into any color. You can also write new articles with the same or additional information, creating an entirely new content that you can publish and use.
Keeping your posts up to date is one way to get a competitive advantage. By keeping their texts fresh and updating outdated information, users know that their content is constantly changing. So if someone logs into their site, they will definitely see something new opened. So don't wait until your content is outdated or expired. Keep it fresh and updated as much as possible.
They have plans for each piece of their content
Web content should not be done aimlessly. Each piece of content must be produced with a specific intention. It was created to achieve something as part of a larger plan. Outline exactly what you will write about and how you organize the information structure.
They make decisions based on data
One way to know more about what your audience likes and dislikes is by tracking your website analytics data. Most good content creators constantly monitor how well a piece of personal content is performing and find out why. So what their next piece of content will be, determined by what other types of content seem to be the most successful.
They make sure their page has basic SEO in check
Search engines are getting better and better at understanding natural language and language structure. They will even know if your post is good enough. For example, if you repeat the same word too many times, it will cause your rankings to drop. So use synonyms for words that need replacing. You should also make sure that most of your content is written in active voice instead of passive. Passive voice writing is much less attractive as well as much less effective. Also, search engines like voice work a lot better.
But besides writing good text, there are a few basic SEO rules that you must always follow. That is:
- Use your keywords in the post title
- Use your keywords in the first paragraph of the text
- Use your keywords in meta description
- Use your keywords in your image alt text
Use these convenient technology tools
Nothing can replace your creativity, but there are many aspects of content creation that cannot be handled through creation alone. The web is primarily controlled by search engine robots. They do not look at your content as human. Each of them runs through your content according to specific parameters. Your content must score high with these parameters if it is to succeed. You must also ensure that you can read 100% and meet certain human standards.
This is where a bunch of useful software comes out. Detecting spelling errors, easy to read, stopping words and sentences written by passive voice, .. are things you can not do by yourself. But thanks to these tools, it will be your easiest task. By downloading, you will be well equipped to create high quality content effectively.
To eliminate spelling errors and false sentences
Grammarly is one of the most prominent browser plugins that detects issues in your text. It is very sophisticated, accessing sentence structures and every aspect of grammar. It will make your writing so much stronger.
This cloud-based content writing tool will check your spelling for free and will eliminate typos, bad grammar, passive voices and bad sentences. All you have to do is open the editor and simply click on the places where it has detected an error. It also has a premium feature, which we highly encourage you to use. It will dig deeper into your grammar structure, writing language and help you make it even stronger.
If you want to go further and eliminate boring, cliché sentences, you can use a compact tool called Cliché Finder. When writing a lot, it's natural for you to use certain words and phrases more than once. But by using the Cliché finder, you will easily discover them and transfer them up. Not only will this help you write more powerful content, it will greatly improve your writing and creativity if you work with it.
To check your text structure, you can use the Hemingway tool. Just copy and paste your text into it and it will help you know if it's too dense, too complicated or unreadable.
Speak instead of write
Thanks to machine learning and artificial intelligence, writing is not the fastest way to record your thoughts. You can use Google Now, Cortana, Siri or Dragon NataturalSpeaking, to create your content. All you have to do is speak and it will type the text for you. Of course, it is very unlikely that you will just say, create an article and click publish. You will also have to take the time to review and edit the text. But it can definitely save you valuable time. Keep in mind though, that no technology is comparable to a skilled writer.
Write better titles with these tools
The title is first impression to readers, which is why so many readers just click away when they have read it. If someone sees your post on social media or any other platform, the prominent title and image is what they will see. This means high quality headlines that will catch the attention of the visitors. Here are a few tools that can help you implement them.
We all know what kind of impact we want to create and a software called Headline Analyzer, which can help you do that. It reviews your title, based on four criteria: strength, emotional, uncommon and common. It will also compare your titles with other titles competing in the same segment.
There is another tool called Emotional Marketing Value Headline Analyzer that performs a similar task. It scans the emotional language of the title and determines whether it appeals to the reader. These tools will definitely help you increase your content's visibility and attention level.
If you don't have a title idea, you can use the Content Ideator title generator, which will help you come up with great title ideas and even content ideas. Just enter your chosen keyword into the search bar and you will have some sure titles that appear for you.
Put your content in front of the appropriate readership
A good rule of thumb is to spend a lot of time promoting your content, as you did to create it. These excellent content promotion tools will help you present your work of art to the people who fit it.
If you are running a website, Triberr will help you. It allows you to connect to a network of websitegers in a similar segment. Triberr will share your content on the social platforms of these websitegers. This way, it's likely that someone who is interested in your topic will click and read your content.
Promote your content on social media is also important. Buffer is a software that will help you with that. It will keep track of everything you publish on social media and schedule your posts. You can cross-promote your content and share it with an interested audience. With just these two tools, you will definitely increase the traffic to your website.
Create attractive graphics, videos and infographics
You don't need expensive photo or video editing software to get some great photo content on your site. You can only use a few cloud-based software to handle all of your visual content creation. Combining words and graphics is a simple way to convey the message, so take advantage of everything you can!
You can use Canva and make attractive graphics, infographics and memes. For video editing, you can use a tool called WebyClip. You can improve videos with it and also provide a direct route for users to your site.
For photo editing and video editing too, there's SnapApp. You can use it to create infographics, interactive videos, quizzes, contests, computers and other types of interactive content.
To create infographics, there are two useful tools called infogr.am and Piktochart. If you choose to buy them or use another tool, your website will do better if you use infographics.
Finally, interactive content works much better than visual content. It will help your readers to connect more and help you achieve the goals of the website a lot easier. The tool to make your infographics and images interactive, is called Thinglink. With it, you can create clickable images with many links on your images and more.
Collect inspiration
You want to deliver the right content at the right time and you can do it by following the most positive trends. Google Trends is a useful piece of technology that displays a chart of the keyword you are using relative to the number of people who have searched for it in Google.
Hubspot's theme builder can also help you. Just enter 3 keywords, it will give you good website themes.
Content storage
Evernote is one of the best tools for writing notes and helping you store useful content in general. It's a personal notebook that you can use on any device and see everything you've written. There is a lot to say when it comes to Evernote, but it is generally very useful for content creators. You can also use GoogleNote for the same purpose. By taking regular notes, you can easily submit your research as you go and your life will be more comfortable.
Conclusion
By relying on a good example and using some additional tools, you can greatly improve your content creation process. Always aiming for authenticity, clarity, and value, your content will always reach your audience in the right way.
We hope you enjoy reading this article, and we'll see you soon in the next section!
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