Google Alerts How to use Google Alerts in your website

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Google Alerts How to use Google Alerts in your website - Google Alerts is a great tool to use when you are looking for information on specific keywords. Knowing how to use Google Alerts in your website is essential if you want to stay competitive, whether you are a professional websiter or using a website to provide services or products.

Why? Because keeping up with new information is so important in any business! Google Alerts detects web content changes related to the mentioned keywords or phrases and notifies you of such changes to your email address or RSS feed for links you may copy. copy to RSS reader. Even the most inexperienced websiter can appreciate the benefits that such a service can bring.

You may want to collect information about specific terms to allow you to write informative posts or even eBooks. Perhaps you wrote the article and want to find out what activities are already on your headline. Google Alerts is the most powerful free tool available, but it's often overlooked. It's close to the web to use new words and phrases and even send you emails or update your RSS feed whenever it finds new results.

Before you can use this service to improve your industry knowledge and allow you to use this service to track your website's exposure, leading research or even To think about how to beat your competition, you must first set up your Alerts. Here is how.

How to set up Google Alerts

If you are signed in to your Google account, your registered Gmail address will be used as an email for your Alerts. If you want to use a different email address, then log out first, then you can choose the address you choose.

  1. Find the Google Alerts form
Visit the main Google Alerts website at (the URL may redirect you to the Google address for your country, but this is your starting link). Click on ‘Create new alert’ and find this form:


If you are signed in to Google, your Gmail address will display. In that case, you will also have the option to send notifications to the RSS feed, but you must be signed in to Google to do this. If you want to use another email to your Gmail address, log out and then return to the website above. The RSS option was canceled by Google in July 2013, but is now reappearing as an option, but only if you have a Google account (this does not mean you must have a Google+ account).

  1. Enter your search query
These can be keywords, such as ‘website writing tips’, the title of the publication you want to track or even the title of your business or website. For example, WebsitegingTips.Guru:


You will notice the options available on the form:

  • Search query: Enter anything you want. keywords, products, article titles, people names, business names or whatever you want.

  • Frequency: You can set your Alerts frequency: once a day or once a week.

  • Source: You have a choice: Everything (as shown), News, Website, Video, Discussion and Books. You will receive notifications of whatever Google receives when your keywords or phrases appear in your selection of this type of publication. To use two or more specified categories, then set two or more Alerts.

  • How many: You can choose between ‘All results’ and ‘Only best results.’ The second type is likely to be chosen by Google's search and ranking algorithms.

  • Your email: As stated before, you can enter your own email if you are not already logged into your Google account, otherwise it will be your Gmail account along with the option to choose RSS feeds to the website. or your website. The latter is not available unless you are signed in to Google. When you choose this, you will be provided with RSS links that can be copied into your favorite RSS reader.

How to use Google Alerts


This section covers how to use Google Alerts, not the concepts mentioned above. What are the benefits you get when using this service? How many ways can they help amateur and professional websiter? How do they benefit businesses or even individuals who have websites that make money with Adsense?

Here are some ways that this extremely useful Google service can help people but more importantly, how Alerts can help you be more successful. If you're not yet a millionaire, Google Alerts will help you get there! Now use ‘Once a day’ as your frequency:

A. Follow your Niche

By entering your subject (e.g. 'quilting') as a search query, you will receive daily updates whenever anything new and relevant is publicized by the Google search engine. father and found. Few topics like sports will get more daily updates, while quilting may get less. In such cases, perhaps weekly will be the best frequency.

See more: How to create an event registration website with WordPress

However, you will be notified whenever Google finds something new online on quilting, whether it's an entirely new or updated listing for an existing listing. This allows you to follow your topic and keep up with everything listed by Google on that topic.

B. Check your competitors

You can enter the name of a competitor as your search query and will receive all new information mentioning that name. This is a great way to keep up with what your competitors are doing. If you want to truly succeed in any kind of business, online or in person, you have to know what your competitors are saying, doing and planning.

C. Check product innovation


Perhaps you sell generic products such as golf equipment, specific lines like golf clubs or even specific manufacturers like Callaway. By setting up Google Alert under any of the following terms: golf equipment, golf clubs or Callaway, you will receive regular notifications about anything new in this area.

This can help you deliver microchip golf balls that are never available to any opponent - maybe even get a worldwide license on it! If that doesn't make you a millionaire, give up marketing!

D. Track the question being asked

If you know frequently asked questions in your specific product or service area, you can actively answer them. You may have difficulty answering technical questions, but you need answers to issues that most people seem to have.

Just set up Google Alerts on the most common questions that can be asked. You will then receive a notification of your chosen schedule whenever these questions are asked or questions calculated using Google's search algorithm to meet the meaning of the search term of friend. For example, on the topic of starting a website, you can set up a separate Google Notice for each:

  • How to start the website

  • Start the website

  • How do I get started?

  • How to start writing websites

  • How to set up the website
You can also use synonyms for ‘start’, such as ‘start’ and use terms like ‘how can I’. Now, just wait for Google to send you a notice of where and when these terms have been used in website posts, submitted articles, social networks and any other Google publications. indexed.

Find search questions: If you need tips on the types of questions people ask in your industry, use some keyword tools. Try the free version of Wordtracker. Enter your stage and Wordtracker will provide you with a list of phrase variations that people have used in the past to find the information you provided. There are many other free keyword tools available online that a simple Google search will offer you.

E. Check your Publications


Perhaps you are involved in article marketing, and submitting your articles to directories. You can use Google Alerts to track the visibility of your posts. Just use the title in the search query and you'll be notified of each new published percentage of that title. You can do the same for any eBooks you have published - receive notifications whenever your title is used. Perhaps users are looking for information on this topic, in which case you can start the association and eventually give them your book.

You can even use it to detect plagiarism: but make sure the main part of the article is yours and the title is not the same. You can also use variations synonymous with your title to find publications that use the same subject.

F. Tracking yourself

You can track yourself using Google Alerts. Use your own name as a search query or a trademark you own. Whenever someone mentions your name or your brand in the website, you will receive a letter from Google. You can check the source and find out where and why - all information is useful in business.

G. Prevent the theft of personal information or fraud


Your personal information should be kept confidential. You can arrange to receive ongoing notifications for your details to appear anywhere on the web. Use your address, landline, mobile number, email address and any other personal details as search terms. Google will notify you if these details appear in any online public website. Do not use sensitive information, such as your login or bank login information.

H. Identify customers or regional customers

You may have a local business, or it may be interesting to find locals looking for services or products you can offer. Enter a search query in the form of Italian Birmingham Restaurant or Mumbai Web Design. You will be alerted every time such search is placed. This can give you the opportunity to be proactive and provide your services like local companies.

The same is true if you are looking for a local job. Use various search queries related to your job type and position, such as Parisian plumber, or Boston accountant. Sure, you will get people who provide such work, but it's easy to filter out those related to your needs. This is a free service, so expect some work for the best results!

These are all suggestions, and you will surely come up with more uses for this simple free tool.

See more: Create a Sales Web

Refine your alerts


Google Alerts is operated by Google, so you can use the different search parameters allowed in Google search engine searches. For example, you can narrow your search by being specific to your keywords. Google Alerts uses broad search, just like the regular search engine, unless you use quotation marks to be more specific.

If you want to be specifically informed for the whole term of professional websiterations, use quotes. If not, you may be notified to refer to the general websiter. In the same way, you can use the minus sign to denote exclusions for a search. So if you want to refer to London England and not London Ontario, enter London -Ontario.

You can also limit your Alerts to sources in specific websites, such as ‘websitesite:’ or exclude specific websites by adding a minus sign before the name of the website. If you only want to track the website itself, use its name without any www, such as - then any new references to will be emailed to you. or provide your Google RSS feed.


Google Alerts is an extremely useful tool for any websiter. If you understand how to use Google Alerts in your website, you'll find it a step ahead of your competitors than you would without it. Try it and find out how to use it to get the best results. It's like using a search engine, instead of giving you a list of websites that contain your search term, you get a list of websites that use that new search term.

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