Should we optimize the website for Voice Search? - The technologies we use are developing rapidly. Not long ago, having a smartphone to check the location, find some ideas or find information to complete the task still surprised many people. Now 65% of customers search for information online more than a few years ago. They are looking for local businesses, something they have seen or heard and instructed to help them accomplish specific tasks.
Although each of us is still typing hard, a new era of search engines is coming. With Google AI, Siri and Alexa becoming more sophisticated, we have a lot of new possibilities in the way we conduct our searches. People are becoming more lazy and typing on phones is not always the most comfortable. So it's natural for people to use their voice to evoke search results rather than waste time typing.
In 2017, Google accounted for about 20% of all voice searches. In 2018, it was about 30%. Many analytics companies have stated that by 2020, about 50% of all searches will be conducted by voice. This implies that voice search is undeniably growing faster. It's simply a faster and more convenient way to search, and we've found that speed and convenience are everything that today's technology is aiming for.
Although voice search is not entirely operational by any means; It's still a bit clumsy to recognize the different dialects, but it's constantly evolving. It is really very smart and with the way they have evolved, there's nothing stopping this revolution.
It's time to review the facts and see why it's important to you, us and everyone to start optimizing their website for voice search.
Uptrend
Google doesn't publish accurate information on a regular basis, so it's hard to know exactly how many people are currently using voice search. But we can be sure that the trend is increasing and people will always go with what is more convenient. Soon, most searches will be done by voice.
According to Location World, in 2016, 40% of adults use voice search every day. So it's undeniable that voice search will rise to the top. The voice recognition system is becoming more and more sophisticated. It is very likely that we will control most of our digital tools through our voice. In addition, as digital assistants make voice search much faster, they will continue to invite more people to start using the system. When using voice search becomes more than usual, only many people will start using it.
The impact of smart speakers
Thanks to Google and Amazon Echo, smart speakers have made a powerful impact on the voice search revolution. These smart speakers rely solely on voice commands to work. They slowly but steadily condition people to solve their problems and answer their questions through voice-based search queries. This just adds more to the voice search trend.
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Changing Voice Search brings SEO
There is no breakthrough without intense striving for change and there will be plenty to adapt to voice search becoming more popular. Here are some of the most powerful voice search effects available in the search engine world.
The audio interface is their first step
Smart speakers allow people to discover information, buy products, interact with websites and other interfaces simply through voice commands. This means the value of the visual medium will decrease. It is easier to talk to your computer than to browse a website. Once this happens, the way we present information to our audience will completely change. We will have to come up with completely new structures.
Higher competition for the top positions
Although there are many options available to answer a search query, digital assistants often provide answers from top-entry entries. This will put even greater pressure on SEOs as they try to achieve top Google search results.
Search queries will become more complex
Users will no longer need to put any thought into how they refine their search queries. They will not have to think about the keywords they are using. As long as they are asking an even understandable question from afar, they will get a good choice for the answer.
More local results will be needed
People will be able to perform local searches while they drive as well. They will often rely on voice search on the go. Voice search makes it possible for them to find a specific store and navigate through it without having to touch their phone. This will drive many major search queries into the locality. Google and other search engines will focus more on local results for this reason.
Interaction will be shorter
Voice-based searches are very short and they do not fit into the long interactive nature. You can quickly find the name of an actor you saw in a movie, or restaurants near you. When interactions become much shorter, websites will have a much smaller window to impress users.
How can you benefit from Voice Search
To reap the benefits available for voice search, you will have to adopt this technology as soon as possible. Most of your competitors already work with it. However, many people on the web still deny the fact that conversational search queries will be the future of the internet.
Use long tail keywords
The use of long tail keywords is the most important SEO strategy, even if your website has nothing to do with voice search. Internet users do not use many short keywords. Instead, they ask more direct questions and find ways to get more direct and relevant answers to them. This is where long tail keywords work. Because the conversational nature of voice search makes queries longer, using appropriate long-tail keywords will increase your chances of ranking your content better on search engine pages.
Works on Local Voice Search
People search for local businesses most often. New devices do internal searches to find the best businesses in the specific category they've searched. Here are some ways you can improve your website's ranking in local voice search.
- Make sure your information is correct - Make sure to add that all your contact information on all platforms is identical and completely accurate. If you have an old address, one of those platforms, it may affect your rankings. Also, describe as much as you can when you outline your business categories.
- Your business listings - Your business should be listed on every major online business listing. It will be available on Bing Places, Apple Maps, Yelp and Google My Business. The most important devices get all their data from these devices, so you should be present on each device.
- Get lots of reviews - The fact that your business is rated by customers plays a huge role in getting a good ranking for your business. The only natural thing is that people are more attracted to visiting a business with more reviews.
Search to make long tail keywords
Having a more chat tone on your website is very important for voice search. Users will not use unique keywords in their queries; they will talk more instead. This doesn't necessarily mean that you have to change your keyword to a long-tail keyword. But it means you should implement them in small ways. Start a Frequently Asked Questions page with where you provide more detailed information on certain topics. Create that content in an unofficial tone and consider how the general audience will fit your content into their tone.
Also, remember that people don't speak the way they type. So double down on your use of natural voice samples. Search engines will soon be able to pick people's natural voice patterns and recognize it.
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Put more emphasis on mobile
The incredible popularity of mobile devices doesn't mean there's any news. But with the arrival of voice search, mobile phones are becoming more relevant than ever. With over 50% of all search queries done from mobile devices, it is important that you target the specific voice search context to promote your SEO.
Mobile phones appear before desktop regardless of what type of online you are building. Because voice search is performed on the go from a mobile device, it is important that your content is optimized for those search devices.
Try Google's mobile friendly test and see what you get from it. It will tell you how well your website will rank for mobile searches.
Conclusion
The web is changing and your website, your strategy will change with it. There is a lot to prepare in the future and it is becoming a real challenge because we still do not know exactly what kind of change the voice search revolution will bring. But we know that it will definitely ask you to rethink your advertising game and how you want to reach new customers. Some possibilities will open and some will be taken away. All you can do to prepare is to optimize your website for as many voice searches as possible right now.
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