5 social media network monitoring tools


5 social media network monitoring tools good for businesses - Your reputation at social media determines the value of your brand. Positive reviews in the virtual world are capable of promoting your side marketing at a very fast pace. However, negative reviews seriously affect the brand image.

You are likely to be a big brand and likely be known by everyone in the world. You are also likely to be a local entrepreneur looking for opportunities to grow. Or perhaps, you are a social media influencer and want to get a lot of followers. Whoever you are, you can't separate yourself from the gimmicks at the market.

Social media and brand party success you

To be successful in this highly competitive world is impossible without the virtual world party. Put simply, social media is where people meet and talk today. These virtual networks are the biggest reason for impressing you about potential customers.

But, social media networks are vast and mysterious. Check out our previous article to learn about some of the powerful social media marketing tactics for small businesses in 2020. In addition, you need some tools to have non-stop insights on every word. people talking about you. Is it difficult or easy? Perhaps, if you know of some of the best social media monitoring tools, developing in the online market will be less difficult.

In the guide, we will present social mentions about your brand. You also have the ability to know who says what about you and how you are able to follow them. When you know what people think of you, you can easily take advantage of them yourself.

What is social mention?


Whenever someone talks about you at social networks, that's social mention. It could be a simple saying or an online discussion about your brand.

In a more professional tone, social mentions are events where social media users mention keywords, brands or hashtags related to you at any online network. It is likely to be positive or negative.

Few other points to understand about social mention

Social mentions are made at the channel or social network where the user refers to the word that is affiliated with your brand. It is relevant to check how many people are talking about you. You have the ability to predict the number of people your brand reaches. In other words, it talks about your reach within the social media network.

Sentiment is positive or negative which determines your brand value in the market. Emotional index is the attitude of the potential customers for the keywords associated with your brand. You have the ability to check the actual rate of positive and negative commenters at large volumes of data. It helps you decide your next step in the real market.

Participation implies how many likes, comments, and shares you're getting at social media. This helps you find the optimal way to succeed.

Importance of social side:

For dynamic bloggers like us, social mention is important. The success of our party depends on the amount of traffic received. In addition, the positive brand value on our side is the driving force for us to rise above our competitors. We are sure the same thing applies to you. We are all in the market to achieve something; It is likely to be monetary gain or popularity.

Imagine a situation where your brand is a conversation on social media. However, ignoring the positive vibes, you are receiving negative reviews or hate. If you're following the mentioned, you are likely to engage in real-time conversation and support your business. Today, social mentions are the biggest marketing ploy for any company or influencer.

Therefore, we have gathered here a few benefits that are sure to help you expand your understanding of social mention.

Get organic traffic:

People who talk about you are people who care about you. At social media, people share their experiences and expectations about genuine brands. Often, the information is accurate and based on real experience.

You also have the ability to understand your customers. You understand their interests and interests and identify your potential customers. The best way to identify those people is to follow them on social media and build repos - with them.

It can be time-consuming, but the results are worth the time you invest. You are building brand value by your side, gaining trust from customers and creating a personal relationship with them. So you are expanding your reach and earning loyal customers for life.

Helping PR team to solve crisis:

Baby products by Johnson is a living example of how to solve crisis at social media. Obviously, this brand has been extremely popular all over the world. But there have been rumors circulating on social media that baby powder branded side contains chemicals that cause cancer. So how did Johnson deal with this rumor at social media?

The brand has organized many events including factory visits and speaking experts in many countries around the world. They invited famous social media influencers, showed them the factory and held talks with researchers. The results are interesting. In January 2019, the company gained a lot of benefits from that.

The results are always good when your PR team is alert and takes actions quickly mentioned at social networks at social media. It has the ability to prevent problems. As long as you pay attention to the entire type of feedback you receive at social media, you have the ability to handle any problem before it becomes popular with everyone.

Research or manage content:

You get millions of people commenting on your brand. You make an impression on your customers. In addition, you get rich research material to understand the market.

Not only do you gain direct insights, but also the ability to relate directly to customers. You have the ability to plan and analyze in the future based on real-time assessment by organic customers.

You have the ability to track all the feedback, suggestions and concerns you see at social media networks related to your brand. Use this information to plan your content strategy.


According to McKinsey, word of mouth is the most powerful marketing tool. Access to social media networks is huge. It goes from Facebook to LinkedIn, Twitter, Instagram, Quora and many other networks. Every time customers value you or compliment you there, your brand value will increase.

So what should you do to create a good reputation? Search for popular popular large and small social media networks. Track all the keywords and brand mentions that are relevant to you here. You have the ability to pamper your customers for positive discussions. Be there and then shape the conversation according to your interests. Reach out to influencers on social media, asking them to help you promote your brand.

List of 5 best social media network monitoring tools to help supervisors mention your company at social media

Social media monitoring tools empower brands and influencers to monitor and monitor public opinion. With new tools every day in the market, you have several options to track your performance. Here, we've compiled 5 best social media monitoring tools to help track your company mentions at social media.

  1. HootSuite

Hootsuite is the leading social media network monitoring tool. It provides different plans for individuals, groups and businesses. You have the ability to choose your package, sign up for a HootSuite account and get many benefits.

Let's take a look at all you get with Hootsuite:

  • You have the ability to start with a free 30-day trial and potentially cancel your subscription anytime within 30 days.

  • You get the benefits to set up your stream and be able to track every keyword, hashtag with you.

  • If you choose a professional plan, then you have the ability to manage and track up to ten social profiles at the same time. You have the ability to process entire records in place with a single password.

  • You get unlimited RSS integration. That means you get all content from a trusted source. Hootsuite provides this content in your party posts automatically, and you have the ability to share them at your later convenience.

  • You get direct support in which you have the ability to call and chat to solve all queries and problems at your side.

  • It is the perfect way to keep organized and supervised social media activities without fail.

  1. Talkwaker

If you want an easy search option for social mentions, Talkwaker is among the best. It offers both free and paid services. You have the ability to request a demo before operating the monitoring tool at Talkwaker.

See more: How to create a WordPress website

See what you are capable of doing at Talkwalker:

  • You are allowed to search the entire hashtag and social mentions of your brand on all social media networks.

  • You have the ability to identify the most used hashtags and link your brand with that to get more views.

  • You also have the ability to search and filter results by demographics. It helps you to understand your reach into different regions of the world. In addition, you have an idea of ​​how people are with your brand.

  • You have the ability to use the information gathered from Talkwalker to plan marketing for upcoming campaigns.

  • After you are satisfied with their free personalized demo, you have the ability to choose any of the three packages required by your side. Three packages are basic, corporate and enterprise.

  1. BuzzSumo

Buzzsumo is not strictly a branding tool, but it does provide some of the same functionality as any social media monitoring tool. That is:

  • You have the ability to set content alerts on a daily basis. It notifies you daily of any references from your brand to any social network.

  • You also have the ability to set alerts for your brand, competitors, keywords, authors, domain names and backlinks.

  • It also tweaks alert on your side. For example, you might search the cover for the title.

  • You have the ability to set up alerts for you via RSS or email.

  • Although the tool is available for a free 7-day trial, to continue using the tool, you will have to choose from any of four packages of Pro, Plus, Large or Enterprise.

  • You have the ability to create your own personal dashboard to track all alerts.

  1. Mention

Mention has a comprehensive set of features to help you in influential marketing. It helps you reach the most influential person likely to be the thriving force for the generation of leaders.

While there are plans to pay like most social monitoring tools, it also allows you to start your free trial.

Take a look at what it offers:

  • The best feature of Mention is user influence marketing.

  • You have the ability to check who is talking about your brand.

  • You have the ability to arrange scores with influencers and contact the top influencers.

  • In addition, you are likely to receive interactive party summaries.

  • You can also get a summary of comment analysis at social media.

  1. Agora pulse

Agorapulse is a very simple and effective social media management tool. Will start with a 15-day free trial and then upgrade to a paid subscription.

Let's look at some ways agorapulse can help you:

  • You have the ability to follow the conversation by the customer.

  • You have the ability to check the client's detailed profile. It helps you distinguish between fake and real traffic.

  • In addition, you have the ability to add 10 network profiles on your side and see all activities that occur with your side profile.

  • You have the ability to read user reviews, check their activities, and respond to comments on their side.

  • This tool is perfect for brands with multiple accounts and great customer service at social media.

Few helpful tips to respond to social mentions

Now that you know about 5 social media monitoring tools, you know how to handle them. Now it's time to learn how to respond to social mentions.

  1. Reply on time and do it quickly:
It depends on how you use cleverly social inclusion on your side. News agencies or influencers are talking about your brand. Do not waste time and share it immediately at every social media network.

There is an old saying to attract a lot of people, first gather everyone around, others will automatically come.

Also, if someone compliments you on social media, react quickly and show gratitude to you. Even if someone has negative comments for you, respond quickly and politely. Let the world know that you care and you're determined to improve your brand by your side.

According to the customer experience report, nearly 64% of consumers expect brands to respond and interact with them. At the same time, 80% of business buyers expect similar treatment from the company.

There is no hesitation when responding quickly to you will bring you loyal customers. It has the ability to keep turning into influencers that will bring potential customers to you.

  1. Pay attention and do not deviate from your brand's voice:
Every brand has USP. It is important that the person operating your social media account is familiar with the branding tone of your side. A knowledgeable social media network administrator can turn any negative situation into a benefit for you.

Honest and modest tone is what you need in social networks. Everyone there scrutinizes every move and every statement made by you. Make your language easy to understand. Keeping it accessible to everyone, anyone who reads will be able to understand your comments.

Make your party statement official. Keep it under PG-13 at online social networks. Avoid confusing emoticons or for adults to use. Even, don't post any suggested images. Whatever you are responding to on social media, always try to make it relevant and easy to understand.

The very important rule is to keep professional.

  1. There is no negative attitude when dealing with negative comments:
You cannot stop everybody's mouth. When you're at social media and open to all kinds of reviews, so be ready to handle criticism. It is likely that the criticism is real and you are wrong.

Even if you handle the customer very angry, there must be a reason for his / her anger. Instead of ignoring that comment, it's your chance to drill down and examine the real issue.

Responsibility is the main aspect of each brand. You cannot run away if something goes wrong. You can easily delete comments or cross purposeful conversations. But that's likely a short-term solution, but global customers are monitoring your attitude towards your customers.

So what are you likely to do when you're at the troll side target? Keep calm and resolve all mentions with positive approach.

  1. Move personal conversations into your Instant Message Box:
Many times, you need personal information with customers. At those times, it's good to turn the conversation into a direct message. Customers are often uncomfortable sharing personal information with them at social media networks where people have access to that information. It is also wrong with the security view.

Sometimes that happens as a misunderstanding diminishes your brand value. In such situations, it's good to take it out of prying eyes. Solve personal problems or through your party communication team as soon as possible.

DM (direct message) and quick tweets have the potential to save you from future problems. When customers need detailed answers or if it's a nuanced response, private communication is best suited.


In addition to this monitoring tool, you also have the ability to check monitoring tools on Facebook and Twiter. Even Instagram provides insights where you see the reach of the post and a few likes. These monitoring tools are a boon to the business. Whether you are an influencer or a businessman, you cannot ignore the tool that mentions social media. Check out all the monitoring tools, try them for free, and choose the one that best suits you. Use it for your benefit and maximize your profitability. These tools are much cheaper than hiring media companies to track your performance alone. Therefore, they are very useful when you are looking for some cost-cutting solutions.

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Nguyen Diep
My name is Nguyen Manh Cuong. I was born in a poor village in Ba Vi district, HA NOI province - windy and sunny land. Currently

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