Compare Facebook ads with Google AdWords ads - Last year, there was an e-commerce transaction worth 2.3 trillion dollars. In the next 3 years, this number is expected to surpass 4 trillion dollars. More and more potential customers are turning to e-commerce. That's why business owners and marketers need to redesign their ads. If you're looking to promote your business on the internet, Facebook and Google are two platforms you can't ignore. Facebook is a social media platform whose monthly active visitors until Q2 of 2018 were 2.23 billion! Google is the leading search engine in the world with more than 75% of global searches occurring on it.
Facebook and Google AdWords ads are the two most popular advertising mode. No company that tries to promote itself is doing so without a common digital marketing strategy. And Facebook and Google AdWords advertising are very important pillars within any digital marketing strategy. Let us look at them a little more in detail.
Advertise on Facebook
Facebook ads appear on your Facebook profile page. They usually appear as the newsfeed. Advertisers use Facebook for several purposes. It is likely to be for brand awareness or it is to increase sales. Facebook ads are likely posted simply to encourage users to download apps or visit the website. An advertiser on Facebook has the ability to choose the age, location and other demographic details by the target audience. Advertisers are chosen to use images, videos, slideshows or carousel. After the ad is placed, Facebook also allows you to measure quality. The reason Facebook ads are so popular is because most people keep their Facebook profile with them open almost all day long. So it's easy to draw their attention to them with strategically placed ads.
Google AdWords Advertising
Advertising Google AdWords is an advertising system on the Google side. It follows the bidding system.
The bidding is done by specific keywords. When advertisers bid for certain keywords, they pay for clicks on ads on the side they contain that keyword. The minimum bid for a particular keyword is 5 cents. The thinking behind paying is that those keywords will increase traffic. Then, increased traffic will result in increased conversions. That will lead to higher revenue and profits for advertisers.
The similarities between advertising on Facebook and Google AdWords
There are several similarities between these two ads:
- Like we said above, both are famous.
- Both use geographic and demographic indicators to match the ads exactly to the right people.
- Amount per click, not fixed amount.
- Because it is an open auction, there is a lot of competition and flexible pricing.
- The more popular a keyword is chosen, the higher its advertising costs.
- The more popular the keyword, the greater the chance of profit.
Differences between advertising on Facebook and Google AdWords
The big difference is what users are doing when targeted. In Facebook, ads are shown to users at regular browsing times. But in Google AdWords, ads are displayed in response to specific queries or searches from users. Therefore, advertising on Facebook will be a trial and error exercise. Ads are displayed on the basis of user demographics and browsing patterns on their side.
Let us take the example of a user who plans to buy a soccer ball. Let's say the user types in search of where to buy good quality football from there. Google AdWords will show ads for sporting goods stores that have bids for the keyword "soccer". But for Facebook users, Facebook will likely not know that user is planning to buy football. Ads for specific sporting goods stores are likely to be shown to users for certain reasons.
This is likely to be users who come to the soccer team page. Or the profile picture of them having a football team or a football field. From there, Facebook will determine their interests to display ads appropriately.
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The best combination between Facebook ads and Google AdWords
There are many businesses that use a clever combination of both. The way is to keep Google AdWords as support for Facebook side campaigns. If you run a good campaign on Facebook, you will definitely generate interest.
The brand's Facebook page you definitely meet some curiosity. But sooner or later, Facebook users will open Google windows to search for products or services with you. Google ads are strategically selected there to ensure that your ads appear on the search results page.
Instead of having people search on Google for your brand or company name on Google, you use smart keywords. These keywords will be the side of your Facebook title. In case someone can't remember your brand name, that keyword will be used for Google search. Let's say you make it easy for clients to get your loan and your side is called Pyxerton. That name will be hard to remember. But if you title your Facebook ad with you with ‘Get an approved loan in three days,’ customers will find it easy.
The opposite will also be used effectively. Suppose you placed your ad through Google AdWords. The entire person who clicks on it probably doesn't have the same demographic. You then have the ability to set up separate demographic categories on Facebook to target those users again.
Another way to use Google clicks on your side is to create the same segment as on Facebook. This helps you increase your Facebook ads target reach by using Google view data on your side.
Is Facebook advertising or Google advertising better?
Before answering this question, let's take a look at a few aspects where we are able to directly compare Facebook ads and Google AdWords.
- First, Facebook ads are a very intuitive approach. People will find images, videos or slideshows more attractive. On the other hand, Google AdWords ads will be rectangular boxes with text and links, thus potentially unattractive.
- Suppose you have a company that provides immigration services for Canada. You are likely to have Facebook ads targeting people who stay in Europe, who are in their 35s and have the ability to speak any or all of English, French and German. But in Google AdWords, people from India searching for ‘Immigration to Canada’ also have the potential to show you ads. Sometimes this is likely to be an advantage, but sometimes it is a waste or even a disadvantage.
- Regarding cost, the comparison between these two things will depend on what your targeted keyword is. For uncommon keywords, the cost for your Google AdWords side is likely to be 5 cents per keyword. But since Facebook ads start at $ 5, you may end up paying higher prices.
- If the purpose is broader, then Facebook ads are a good starting point. They have the ability to help improve brand awareness or even announce new launches. Although pop-ups on Google usually point more to conversions and immediate sales. But both will cost you money. So your choice of party will depend on what you want to get from your advertising budget. If you are looking for conversation and sales right away, then Google AdWords is potentially more helpful. But Facebook ads are more useful for expanding your base.
- While Facebook Ads and Google AdWords are popular, there are several alternatives available. If you do not want to use them, you have the ability to choose any of these alternatives. Let's take a quick look at some of the other options you have.
Few alternatives to Facebook Ads and Google Ads
Infolinks:
Once you have your website published time, it's time to think about making money from it. Infolinks is a great platform to start with. This is a very useful ad network. As soon as you register, they will start displaying ads on your website. You have the option to choose from 6 different ad types. These include infold, inscreen, intext and others. The good thing about Infolinks is that the ads they display are linked in real time to what customers are looking for.
Amazon :
If you are selling using Amazon or owning a website like Vacuumist.com, it is logical to place your ads on Amazon, because that's where potential buyers often go. The amount of funding you pay is likely to be generated several times by the sales you are likely to receive.
Pinterest:
Depending on the demographic segment you're targeting and the product you're selling, this could be a great vehicle for your advertising efforts. Pinterest is an image-based social media platform that has been discovered to be a major driver of member purchasing decisions.
LinkedIn:
We tend to think LinkedIn is simply a portal for career opportunities. But because it serves as the host for a large number of professionals and entrepreneurs with significant spending power, that's why B2B opportunities on LinkedIn are great places to promote goods and services. friend. You need to have a business profile on LinkedIn and your ad will show on most columns on the LinkedIn feed for 1 person.
Bing Advertising:
When we think about search engines, there is often a name that comes to our mind. But Bing on Microsoft is a popular search engine in its own right. Even after the resounding success of the major search engine, Bing still dominates over 30% of the market. The advantage of using Bind Ads is that it has a dedicated dedicated user capable of targeting.
Yahoo! :
There was a time Yahoo! is the only name that people think when they want email or they want to search the internet for something. It is true that today there are many other popular mail and search engine providers. But Yahoo! has retained a small but dedicated user group. Use Yahoo! Gemini for side ads has the ability to bring this group of users to your products and services. This has the potential to provide you with in-app advertising initiatives, brand awareness, and revenue-generating activities.
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Epilogue
We have seen how Facebook and Google AdWords ads work. We also compared the use of the two ads. We have seen how they are often combined to get the best results. And we also tried to understand which one is better. The fact of the matter is that both have their own advantages. But the 1 in 2 advantage is likely to be judged solely based on the reasons for advertising in the first place. You can say Facebook ad is a slow cup of coffee, increasing the richness of the flavor as time goes by. But Google AdWords is likely to be considered Instant Coffee that is likely to be prepared immediately.
The best way is to distribute your advertising budget to both of them accordingly. That way, you will be able to cross-subsidize benefits for both. Facebook will generate interest and drive people to search for you on Google. In contrast, analyzing search results on Google side may allow you to target your Facebook ads better. According to our knowledge and experience, the best strategy will be a combination of both types of advertising. You may continue to modify the proportion of the advertising budget you use for them, depending on the stage of your product life cycle.
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