Guide to advertise on youtube - Video is king! This has become a reality in the digital marketing world, with video content accounting for about 70% of web traffic in 2017. And when we talk about video content, Youtube is the best.
Many companies and organizations have used this platform to reach more than 6 billion users. YouTube ads are served in the middle of videos users want to watch to force them to watch the ads.
But then there was the problem of how people properly use the power of YouTube advertising and run successful YouTube advertising campaigns. Therefore, in this article we will guide you how to start advertising with Youtube to achieve the best effect
Before going any further, we need to know exactly what we will get from YouTube advertising and the downside from running it. We will start with the advantages as well as a short preview of the youtube ad format.
Advantages of YouTube marketing
- Spillover effect
With YouTube, the word Viral became very familiar. Viral in YouTube means that the video is watched over and over and becomes popular.
If your video ad is engaging enough and touches those who are watching it, sit back and relax as the view continues to flow and traffic to your ad continues to increase. In other words, the content begins to advertise itself without extra effort from you.
2. Better SEO rankings
Organizations will get higher rankings from search engines, especially Google, when you own video content on YouTube. Given that Google is the parent company YouTube and the largest search engine, you are assured that content will be handled with care when using the search engine.
3. YouTube is free
YouTube video hosting is free, dedicated YouTube video creation app is also free. In addition, when placing ads on YouTube, the first 5 seconds of users watching advertising videos you play will be free.
Cons from YouTube marketing
- advertisement
If you are using the YouTube channel you have to host videos for the organization you work for, then you must accept ads that will be inserted into the video. This is the downside to using the free feature on YouTube and you will overcome this by using a paid subscription plan.
Imagine how bad it is to have paid ads from direct competitors, discounts, appear on videos while potential customers are watching the main video you offer with the same product or service.
2. Customization and usability are poor
Custom limits on YouTube, this is another serious drawback when running ads on it. You can only use the standard options that YouTube presents you while setting up your ads.
3. Low security
The video you own is not secure in terms of copyright on YouTube. Some free tools can be used to download videos that you own without regard to the copyright you have. Others can download what you have and upload it to the content they want. This overlap is not easily discovered but it will affect the website SEO rankings.
Next, we'll walk you through the process of creating your first YouTube advertising campaign. Note, this is a 'how to' guide, not a magic part to turn you into a YouTube advertising expert overnight. We will soon be posting longer, more tutorials, with more promotional examples.
Create the first ad
- Get a Google AdWords account
The first step is for you to get a Google AdWords account. You will get this on adwords.google.com. In the future, visit adwords.google.com/video to start your first YouTube advertising campaign.
2. Link AdWords to your YouTube account
From the Adwords dashboard, you can link your YouTube account by clicking on the navigation menu, then clicking on the YouTube account linked to YouTube.
3. General settings
The next step is for you to set the budget you want to spend each day. You should start with a small amount and increase it when you see the ad is getting maximum views. There is also the option that you only get paid when users see the ad to the end instead of skipping it while watching midway.
4. Select a preferred location
This is where you localize the ad. You target the specific locality where you want the ads you get displayed. If you run a parent and baby store in Texas, this would be a waste of money when the ads you own are served to everyone in New York.
5. Upload videos
Once you've finished localizing, the next thing is to upload the video content you want to use as an ad. Make sure the video is as short as possible, with the video duration from 1 minute to 1 minute 30 seconds is best.
6. Advanced settings
From the control panel preset, you are given the date you want the ad to start running and when it will end.
7. Select keywords
The last and most important part of setting up ads is choosing Keywords. Search for the keyword that target customers are searching on YouTube. You can use the Keyword Tool on Google to organize your keywords based on their relevance to what you are targeting and reviewing.
Create keywords as long and specific as possible, as this will help you narrow your audience down to the specific people you want to see your ads on.
Once you've done this, get the video streamed then sit back and track ad performance. A common tip for digital marketers is having multiple ads run at the same time so you can compare performance and choose the best performing ad there.
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