How to set up your first advertising campaign

How to set up a Google advertising campaign_In this digital age, we have a lot of PPC platforms to choose from. From Facebook and Instagram advertising platforms to Twitter Ads,….

Google ads are clearly and meticulously simulated to become the best way to introduce businesses to the target audience.

Facebook ads or other PPC platforms certainly work, working exceptionally well. However, Google ads will give you the opportunity to get the exposure you need right away. In this AdWords guide, we show you how to get started with google ads.

What is Google Advertising (AdWords)?

Google Advertising is a pay-per-click advertising (PPC) platform. Unlike many other PPC platforms like Facebook, AdWords Advertisers have two basic ways to reach users: through the Google Search Network, through the Google Display Network.

Although this approach varies in features, both take advantage of PPC bids, advertisers' ads in the front row, so that their ads are currently shown to the appropriate readers.

The Google Search Network lets you currently advertise to audiences who are actively searching for the keywords you choose. For example, if you own a car rental business, you bid to show when a customer searches for Car Hire in Ohio.

These text ads have many opportunities to attract users to refer to users who are in the research phase, buying digital sales channels. Ads are marked with a small Ad tag next to the website URL.

On the other hand, the Google Display Network works quite differently. Instead of showing users who are actively searching for items, online services, ads that show online ads or banner ads on the web where you think users might be visiting.

How to set up your first Google Adwords Campaign and advertising

To start your campaign, visit https://508.google.com, search for the Start Now button, and sign up for an AdWords account. Once you are logged in, click the Create your first campaign button.

Choose your campaign type and name.

To begin the process, choose your campaign type. I really recommend that you select the "Search Network only" option. Then name your campaign. Uncheck the box next to "Include search partners".

Choose where you want to show ads.

Decide the size of the area you want to target. You can select countries, regions of states, states, provinces or cities. Or choose latitude, longitude, or radius coordinates for a number of locations or kilometers around a specific address. Click on "Let me choose ..." then search for the area that best suits you.

Choose a bid strategy and set your daily budget.

Replace the Bid Strategy option by setting your own bid for clicks. This gives you more control and helps you better understand AdWords.

Your daily budget is the maximum that Google is allowed to charge per day. Google adwords offers users a number of payment options including manual payments, automatic payments, and a number of businesses eligible for Google Credit line payment options (monthly payments).

It is important to set your daily budget.

Overcome other advertising issues

Ad extensions are an important part of the campaign, but leave it alone, then add it after completing nine steps.

Click on Save and continue.

Create your first ad group and write your first ad.

Using Headline Keywords will optimize the chance that people will click on the ad containing the keyword. Use keywords at the title as often as possible. You are limited to 25 characters here, so you must use shorter abbreviations or synonyms for some search terms.

The second and third lines allow 35 characters of text per line. In most markets, your campaign will be more successful if you describe the advantage in the second line, followed by the function / incentive in the third line.

Although Google has a field below the display URL, which means that the web address users see on the ad, under the main copy, the URL actually appears under the title when the ad appears on the results page. The display URL must be from the same domain as the website, although the URL itself is not the landing page to which it is routed.

The last line is your actual destination URL or selected landing page. You can also use a tracking link here.

Enter your keywords

Insert your keywords. Start with a set and add plus (+), square brackets (()) and quotes to see exactly how many searches of each type you get. When you are about to start up, don't put hundreds or thousands of keywords. Start with some important keywords and work with them.

Set your maximum cost.

Now set your default bid. It is important to know that each keyword is theoretically a different market, so each keyword needs a different price. Google allows you to bid individually.

For example, if you only want to pay $ 50 / day instead of $ 170, it's best to bid with low-cost keywords to help more users see ads. If you choose high-priced keywords, the budget will quickly expire due to budget limitations and ads will only show for a small portion of the day instead of 24 hours.

Evaluate your advertising campaign.

Review the ad and keywords again to make sure you have the best combination. Pay attention to the cost-per-click to ensure you get the placements on the page you want.

Enter your billing information.

Ads will be displayed as soon as you confirm your payment information.

Google Adwords account structure: