How to create Facebook ads with Facebook Canvas - Since Facebook was launched, it has become the most popular social networking platform with 1.32 billion daily active users. Thanks to its huge user base and incredible user engagement, this social network has emerged as a powerful advertising medium for digital marketers. Whatever your business goals - website traffic, branding, product launches, quality leads, Facebook should definitely be in the marketing strategy you need.
Over a period of time, Facebook introduced a range of advertising options to marketers, offering them lucrative opportunities to tap into the enormous potential of social media. Among these, Facebook Canvas must be mentioned with great advertising experience.
It includes countless intriguing elements such as text, images, videos, carousel, CTA buttons, which are combined together to narrate the brand story that inspires the target audience. They will be able to swipe continuously through the video tape and enlarge each to have a better view.
Here is a great example of how Adidas uses Facebook Canvas in a smart way to introduce the new ZNE Travel Hoodie as well as introduce other related products in a grid layout.
In this ad, Adidas used the video format to showcase their latest debut. At the same time, the company has highlighted other products it offers such as travel jackets, shoes and clothing at the bottom of videos in carousel format. They did it the smart way so people could easily browse for more products from them in the only place.
Facebook Canvas: An advanced way to tell stories and promote products on mobile devices
Facebook Canvas gives advertisers their fully customized digital space to build multimedia brand stories. Using this ad format, advertisers are used a combination of elements to display an eye-catching and impactful product or brand experience on mobile devices.
In Canvas ads, your target audience is routed through a seamless digital story. They are zoomed in for a nice picture, tilt the device for a panoramic view, swipe through the image carousel, etc. making the advertising experience appealing in a way that mobile websites don't.
In the process of providing a great user experience, you will think that Canvas ads load slowly. However, photos and videos in Canvas mode load as fast as other ads on Facebook and are 10 times faster than standard mobile web apps.
Here's another example of how Burberry uses Canvas ads to create a highly interactive, mobile-friendly 'Holiday Gift Lookbook'.
Wendy, a US-based global fast-food restaurant chain, has used the Canvas advertising experience in a smart way, using GIFs to break the famous cheese cake ingredients from them.
After the ad was broadcast on Facebook, it drew 2.9% of active users to the end of the ad and even tried the restaurant locator tool with them. It has an average viewing time of 65 seconds, which is quite amazing.
Why businesses should focus on advertising campaigns on Facebook Canvas
If you are concerned about investing in Facebook Canvas ads because you think this is an exaggerated advertising tool, you should definitely read more. Here are the main reasons why businesses must take advantage of the huge user attraction potential of this advertising platform.
- Download Canvas ads immediately
When looking at the user experience on the platform that Facebook Canvas provides, you're worried about showing a slower advertising experience for your target audience. However, the reality is that photos and videos in Canvas ads load instantly. Perhaps that is why it is also called 'Instant Ads.'
Think about the thousands of dollars you have wasted creating great websites or ads on digital media, due to poor clickthrough and conversion rates. Slow loading time is a major factor affecting CTR and contributes to a higher bounce rate. Did you know that 74% of all mobile app users abandon non-loading web applications within 5 seconds?
With Facebook Canvas, you will be bidding ads to load content slowly. Therefore, you will easily promote the brand by creating an intuitive and engaging journey for users without worrying about ad download time.
2. Experience full screen advertising
Unlike a small banner ad, Canvas displays a full screen ad experience after a user clicks on the ad. This is especially useful in attracting attention from users and attracting them at higher intervals.
According to the study, full screen ads ensure a conversion rate 5 times higher than standard ads. 47% of small banner ad clicks are accidental, reducing their effectiveness for marketers. However, full screen ads like Canvas eliminate that problem, making sure all clicks are 100% genuine.
A report from comScore shows that 91% of mobile users find rich media ads more interactive and engaging, leading to higher user engagement. In addition, full screen formats provide an enhanced experience for mobile users and are less intrusive. No annoying pop-ups, no distracting banner mode that gives your audience a seamless and engaging user experience with Canvas ads.
3. Easy to create
Building a Facebook Canvas ad is very simple. Advertisers with access to the Canvas Builder tool make it easier for people to create a Canvas. It is available both in the Power Editor tab and Publishing Tools on the advertiser page. We will discuss how to create canvas ads in the back of this website.
4. Create your own design
The great thing about this Facebook ad format is that the Canvas design team takes into account advertisers, people and design agencies to take into account when creating ads. Therefore, all creativity is in your hands. Whether you want to narrate an engaging brand story, showcase your product in an interesting way or promote anything, you use design ideas and tools to provide an impressive user experience. .
5. Business goals with you
The 'Instant experience' on Canvas is designed to help advertisers use their potential to change marketing goals such as branding, getting new customers, driving shopping on mobile devices or promote the business.
We are sure that the reasons above are compelling enough for you to exploit the rich Canvas experience.
See more: Build a Website with WordPress
How do you create your first Facebook Canvas ad?
Here is a comprehensive, step-by-step guide to help you create your own Facebook Canvas.
Step 1: Access ‘Canvas’ from the Publishing Tools tab
To create a new Canvas, open the advertiser's Facebook page and click on the ‘Publishing Tools’ option. On the left panel, you will see the option for ‘Canvas’ below. By clicking on it, you will have the option to create a new Canvas.
Before you start building Canvas, it's important to identify the type of Instant Experience you want to provide to the target audience.
Step 2: Open the Canvas Creator
When you click the ‘Create’ button, the Canvas Builder page opens. It will appear as follows:
In the ‘Unnamed Canvas’ panel, you'll get a name for the new Canvas, visible only to you. You can also choose the preferred theme or wallpaper for Facebook Canvas you want. Click on the ‘Choose Theme’ button and choose the background color you prefer. Providing a theme or background will help highlight a space or text box in a Canvas.
By default, Facebook will ask you to add topics, titles, photos and buttons. But you can delete any of these options and move directly to the add component button at the bottom of the page to integrate the new components into the Canvas.
By clicking on it, you can add the following ‘Additional Ingredients’ to your Canvas:
You are selected among these components and then click 'Ok' to add to Canvas. You can also select a few more components if desired. Make sure to keep the advertising experience simple but insightful.
Step 3: Insert a title
The title will appear at the top of your Canvas. You may only create 1 title at a time.
Facebook recommends an image size of 120x44px. However, specifications from Facebook Canvas suggest that the maximum title size must be 882x66px. If the title image is transparent, you select your preferred background color and opacity.
Step 4: Add photos
When you add a title, you are prompted to add a photo. In the canvas on your side, you can add up to 20 photos. Whatever image you add, only full screen width will be taken by default. Here are the specifications for adding photos inside the Canvas
- File types: Only .jpg and .png are accepted
- Image size: 1080 pixels full width image, but you are uploading a wider image by selecting the option that is appropriate for the height (tilt to rotate). The image is full 1920 pixels tall, but you can use a larger image by clicking the display option, which is appropriate for the width (tap to expand)
- Upload up to 20 photos
Once you've uploaded the photo, add the specific URL in the box next to the ‘Destination URL’ tab. This is the page the target audience will visit when they click on the image.
Step 5: Insert the CTA button
The CTA Canvas button gives you the opportunity to take users away from Facebook and to your website or landing page.
You can add up to 30 characters in the Serif / Sans Serif font. Change the color, position and button style to attract more users.
Step 6: Add videos to Facebook Canvas
Adding videos to your Canvas makes your videos more interactive and engaging for your target audience. Here are the specs from Facebook for the video format:
- MP4 or MOV format
- Recommend portrait direction; Landscape videos will automatically resize to Portrait
- Minimum resolution is 720p
- Total video duration should not exceed 2 minutes. Your canvas can have many videos, but the total time cannot be greater than 2 minutes
- By default, the first frame will be the thumbnail
When the video is uploaded, you will be selected to display the video.
If you choose the default, the video will fit the screen. If you choose to tilt, the user can tilt the phone or zoom in to watch the entire video. It provides a better experience and is perfect for high-resolution video.
Step 7: Create a Carousel Canvas
Like ads on Facebook Carousel, you are inserted a series of tags (or images) that allow users to swipe to see the brand or to tell a progress story in your Canvas.
This is a great example of Facebook Carousel ads where advertisers show different parts of the same product, with each tag having a unique description. You get to use the same features inside the Canvas and unleash a ton of potential - adding different calls to action under different products, directly to different landing pages.
You can add 2 to 10 images of the same size and resolution, with specific destination URLs for each tag.
Click the C ++ button as shown in the image above and start uploading up to 10 photos in Canvas Builder. After you've uploaded all, click the ‘Default’ or ‘Tilt to Pan’ option. If you select ‘Tilt to Pan’ you will not be able to add destination URLs with images.
Here are the specifications for Canvas Carousel:
- All images must be the same size
- Maximum image width - 1080 pixels
- Maximum image height - 1920 pixels
- Only .png and .jpg file formats are acceptable
- Minimum of 2 and maximum of 10 images per carousel
Step 8: Create a text block inside the Canvas
Text blocks are designed to make Canvas more informative for users on your side.
You will be able to add up to 500 characters of text in Serif and Sans Serif fonts. Other important specifications include:
- The bold, italic, and underline options apply to entire text and not to individual words
- Font size must be between 6 points and 72 points
- Align left, center and right
Step 9: Add the product set
If you have a product feed, you will be shown similarly inside your Canvas. This is an alternative to Dynamic Product Ads and exhibits somewhat similar feelings.
You are free to order the products and they will be displayed dynamically. Facebook displays 40 products at the same time.
Step 10: Save, preview, rearrange, and finish the Canvas
When you follow these steps, you can save everything as a draft. But don't click the finish button or else the Canvas will be locked and you will no longer be able to make additions or changes. As you make new additions at every stage, you get the same quick preview in the right canvas Builder bar.
Before you click Finish, make sure you preview your Canvas on mobile. To do this, click the Preview option on the device, at the top of the preview panel on the right.
When you click here, you will receive a notification to preview the Canvas ad on the Facebook phone app. Click now to get an Instant Experience on mobile devices.
At this stage, you are rearranging components using the up / down arrows and making necessary modifications. Make sure the logo, text composition, CTA button looks elegant and impressive. If you are satisfied with the Canvas ad on mobile devices, click the Finish button.
Step 11: Create an advertising campaign, a set of ads on Facebook
When Canvas is ready, it's time to create your Facebook ad campaign with two goals: click your website or convert your website. Alternatively, you can select the ‘Create Post 'option at the top of the preview panel and let Canvas be published on audience newsfeed as a regular post. However, to reach and convert better, creating advertising campaigns is very important.
In the landing page, you must paste the Canvas URL. Next, you choose the ad position as Mobile News Feed.
For ads, select the Canvas option in the Destination software and enter the URL you want to advertise. Set your budget and audience as usual. You will have to add the title that will appear below the thumbnails in Canvas, the text will appear above the ads and the thumbnail image.
Once everything is settled, you can preview the ad again and see how it will appear to the users and target audience working with you. When you're done, place your Facebook ad order.
By clicking Continue, you are forwarded to add Canvas ad metrics and receive important analytics data at Ad Manager insights.
Conclusion
Facebook Canvas provides great storytelling opportunities on YouTube to digital marketers. Become a Power Editor user today and harness the potential from Canvas to create an advertising experience on Facebook.
Facebook ads with canvas ads offer great variety of options when it comes to formatting and location. Canvas ads are a great way to abandon regular image / video feeds and make your ads and products stand out in the big content feed.
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