How to improve SERP with Google Data Highlighting Tool



    How to improve SERP with Google Data Highlighting Tool - Regardless of your use of the website, you want your content to be at the top of Google Search results! That's what everyone wants, because the location in question can help you get free traffic, along with direct or indirect revenue from the website. When it comes to writing a website, the demand for organic traffic has grown dramatically, since the amount of organic traffic influences a number of ranking factors that affect your income. . Although you have updated your website with quality and unique content, there are still some parts, website administrators need to pay attention, this can improve the ranking part of your website.

    You can use the famous tool, Google Webmaster Tools, to manage the mentioned sections effectively. Along with existing features, webmasters can now use a tool called Data Data Highlighter. This tool will help your website get a good position in Google SERP and thus get good traffic, by using structured data methods available. Before we get started on the practical part of these tools, we will tell you a bit about the structured data and its importance in your website.

    Data has structure and importance


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    You can compare website structured data with design layout. Just as a layout gives you an idea of ​​the structure of a website, structured data provides an idea of ​​how you used to insert the content. As you can guess, structured data is different for every website you find. For example, there is a big difference between arranging content in websites based on technology or reviews and business websites. Put simply, structured data on your website can help Google's crawlers understand the information you provide within the website. Therefore, it will help you bring richer look to the page in SERPs. In addition, publishing structured data can help visitors get an idea of ​​the page from the SERP itself.

    Therefore, as a website administrator, who searches for good and successful traffic, you are responsible for providing structured data relevant to your website. Now, we will show you how to enable structured data content in your website. Unlike you might think, using structured data doesn't require any of your coding skills and it won't affect the current SEO content from your website. As we mentioned earlier, you are using Data Highlighter to take advantage of the structured data of your website.

    Use Data Highlighter from Google Webmaster Tools


    As the name implies, Data Highlighter highlights specific data in a website in such a way that search engine spiders can get those details faster than usual. Using this tool, you will have to highlight specific data, which may or may not be in the SERP excerpt. As we said, this tool comes from Google Webmaster Tools and is 100% safe and secure. Now, let us move on to the steps of adding structured data to your website.

    The first step


    To access the tool, enter Google Webmaster Tools by providing your Google account login information. Once you are logged in, you can view the list of your websites. From the list, you should choose a website where you want to feature structured data. In a few seconds, you will be directed to another page, showing the control panel of the website.

    Step two


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    In the left sidebar, you can see several options. From the Search interface, select the ‘Data Highlighter’ option.

    Now, click on the 'Start highlighting' button.

    Step three


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    Then you can see the popup, as in the following image. You must provide details such as the URL of the website, the type of information you want to highlight and whether you want to highlight all pages or just pages. You can then press ‘Okay’. You will be directed to another page, where you can bookmark structured data.

    Step four


    In this step, you can see two different parts. On the left side, there is a preview of the given URL, maybe your website while you can see a small dashboard on the right. You can click on each item and it will open the menu, listing out the main components. You should choose the most appropriate ingredient name from the list. For example, you can click the author name of the post preview on the website and select ‘Author’ from the menu that appears. Like this, you can tag different elements of your website, like this:

    • Name

    • Publication date

    • Picture

    • Item thing

    • URL

    • Publishing company

    • Aggregate Ratings (Reviews)

    Step five


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    Once you have highlighted these elements, the corresponding content will appear in the right part, as shown in the following image. Once you have provided these details, you can click the ‘Done’ button. In this section, you can view similar pages, you just need to tag. You can choose suggested page sets or create your own. You should then click the ‘Create page set’ button.

    Step six


    In this step, you have the ability to tag similar pages, included in the page set. You can tag each similar page by clicking the ‘Next’ button.


    Step Seven


    In the final step, you have the ability to review, edit and publish these structured data tags on different pages of your website. If you think all information provided is accurate and relevant, you can click Publish. Here, we have shown how to add structured data in the page. You can repeat the same thing on different pages of your website, such as category pages, tag pages, author pages, etc. to make it easier to see in SERPs.

    Conclude


    Here, we have shown you the importance of microdata as well as the appropriate ways of inserting structured data into your website to increase organic traffic. Do you use structured data in your website?

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