7 important onpage factors for website SEO

In order to be able to market online for a company, an effective travel business is indispensable for implementing SEO for your travel website. In the two forms of SEO Onpage and Offpage SEO, businesses often use the Onpage SEO form because it describes the direct implementation operations including optimization of HTML code, content quality and content structure. site to facilitate higher rankings. The following article will introduce some important factors in the process of SEO Onpage for your business website.

SEO Onpage

1. The key card

Title tag

The title tag (title tag) of the page most often used on the search results page (SERPs) displayed in the preview is very important for SEO and users, because this is the information you provide to people. search.
The title tag describes the page's most important information with unique, unique content for each page. Title tags should contain keywords from the first section and cannot be too short or too long (length from 35 to 65 characters).
To make your article title attractive, curious, stimulating action. Click on your business's article / website, then you can refer to some of the following headline writing techniques:

- Put the numbers in the article.
- Set the title in the form of questions
- The title targets a specific goal
- Set the title in the form of a list, tip
- Write the title in a comparative form

Description card

Description tags are HTML attributes that provide a brief description of the content of a web page. The description tag used in the search results shows a preview of the web page, similar to the Title tag, which is two important information that determines whether visitors come to your site.
The description tag briefly describes the content of your website, a unique and unique description for each page. The description tag should contain the keyword right at the beginning, a reasonable length of 100 - 155 characters.

Heading card

Heading tags are a very important ranking factor for SEO, especially the H1 tag, the H2 tags show content that is hierarchical and clearly structured friendly and easier to understand with Search Engine.

- H1: usually has the same content as the Title tag, containing the keyword right at the beginning and only use 1 H1 tag per page.
- H2: the content is organized into categories and each H2 tag shows the main points of each paragraph in the article, H2 contains the keyword 1 time, and contains variations of the keyword.
- H3: Similar to H2 if the hierarchical content H2 has many subsections

Alt tag

The Alt tag is a paragraph describing the content of the image you post. The Alt tag is very important in SEO, it helps the Google Bot to better understand what your images are about, and then return the search results almost exactly for users.
The content of the Alt tag is neither too short nor too long, should be less than 225 characters and summarize the content, so insert the main keyword into the first characters of the tag, especially not keyword stuffing.

2. Keyword

density Keyword density is a percentage of the number of words or keyword occurrences compared to the total number of words displayed in your web page.
Through keyword density, spiders can assess what content your website relates to.
When SEO website absolutely should not stuff too many keywords, it can lead to the website is considered spam and punished. According to experts, the keyword density is about 1 - 3%.
Your keywords should be placed in the page title; in the beginning and the end of the article; should repeat the keyword two or three times in the middle of the lesson; Should not try to insert too much, the content of the article is cumbersome and difficult to understand.

3. Internal

link Internal link (internal link) is used to talk about the links back and forth between pages in the same domain to help navigate users while visiting the page.
To optimize Onpage SEO effectively, SEOs should proceed to build internal links for all the posts most closely. Although creating a tight internal link takes a lot of time and effort, it gives your website many significant benefits:

Help users turn to the page quickly; keep users on the site longer, traffic increases and bounce rates drop, creating more credibility in the eyes of search engines.
Search engines like Google have millions of bots crawling through websites to create the latest search results. If you optimize the internal links properly, it will guide the bot to the new posts on the website, this will help your index speed increase significantly.

In order to optimize internal links appropriately, you can apply some of the following:

Create a menu for the website: Creating a Menu on the top of the website helps search bots can easily go inside. At the same time, this is the most effective way to navigate users, helping them know where they are going in your website.
Provide content that is related to each other: To keep users staying in the website for a long time, you should create topics that are related to each other, then create internal links that link them together. rigorous and scientific way.
Create internal links in an article: You can create multiple internal links in an article to related articles by keywords that match the context of the article

The following are important factors in the process of SEO Onpage the travel website of the previous article that businesses as well as SEOs need to pay attention to be able to implement Onpage quality and effective SEO

4. Quality content

"Content is king" is a familiar term for every SEOer. Thanks to the content, visitors can understand what your website is about.
A good, quality content in the right context brings many benefits to your business travel website such as:

Bringing high traffic to the website
Build a brand identity
Rank well on search engines
Attract users, create an audience of interest and potential customers
Help businesses increase sales
Create more credibility with customers

A content that is rated as quality must first meet the SEO criteria to help SEOers optimize the search engine in the easiest and best way. Not only that, good content articles also need to be friendly to search engines, have unique and attractive content, be valuable to users, and attract readers. One of the mandatory criteria that must not be ignored when writing SEO standards is that the article must not duplicate content, creative and new content.
How can you write quality content for your travel website?

Research effective keywords, thereby giving ideas on the topic of content
Research on the chosen topic
The content of the article sticking to the topic, not cramming too many keywords
Name interesting titles
Reasonable form and layout that appeals to readers (easy-to-read font; use clear, sharp images and videos; italicize, highlight important keywords, ...)
Use words that are easy to understand and avoid using words with many meanings

5. Images Images

are one of the indispensable elements in a travel website , helping to convey more messages than ordinary texts. When traveling, in addition to listening to music, enjoying food, most memories are associated with the scene images you see.
Large images not only attract tourists but also make them feel nervous and eager for the upcoming trip. For businesses, images are an extremely effective messaging tool. The combination of images inserted into the article will help users avoid boring when reading and attract their attention.
How to use images is reasonable and highly effective?

Articles that insert photos or videos are often appreciated by Google and attract many users. An article about 1000 words should insert at least 3 photos or more. However, do not use too many images for a post, which will slow down the page loading speed.
You should reduce the size and image size before uploading to avoid slow loading websites.

A news article, guidelines for normal image size should be about 500-700px
For product images, the image project needs to be a bit large, from about 800-1000px.
The avatar of the website article is 1200 x 630 px for sharing on social networking sites.
Image size should not exceed 100KB to ensure good page load speed.

6. Tour website interface

When customers visit a website, before they can see if they have what they need, how the content and products on that website are the first thing that catches their eyes. is the interface of that website.
In order for your business travel website to hold customers longer and stimulate their buying behavior, your business website interface needs to be eye-catching and meet the following requirements:

Website interface is compatible with all devices such as desktop, mobile, laptop, ipad, ...
Layout layout reasonable, simple, easy to understand, easy to use for users.
Ensure full features for maximum convenience for customers in finding and booking tours
Use elegant, consistent colors that do not cause glare or discomfort when users access.
Design white space for the eyes to rest, so that users can easily capture information.

7. Page load

speed Page load speed is the time it takes to load a web page for a particular page view. This time is usually calculated by the time it displays the full content for a particular page, or the first time that your browser receives from the web server.
Users are often impatient and will exit the page as a result of the page display speed for too long, and they will be more willing to ignore the site the next time it displays search results. Besides, page load speed is also a factor for Google to evaluate on search rankings. Therefore, improving page load speed is an important factor for every website.
To speed up the loading of pages for your business travel website, you can;

Image optimization (size optimization, image size)
Do not use too many animations
Use tables in a flexible way
Website design with HTML
Use simple icons
Use of CSS
Use small background images instead of large images with the same design

In addition, you can use PageSpeed Insights to check the loading speed of the website. At the same time, PageSpeed Insights gives you suggestions to help you improve the download speed.

Above are the important factors in the process of the business you implement SEO Onpage for your travel website. Hopefully, by optimizing these factors, your SEO website will be effective as desired.