Instructions for viewing and analyzing website traffic

 If you want to find detailed instructions on how to see website traffic (check website traffic online), then immediately read the article below. Not stopping there, will guide you to analyze this metric, as well as suggest some effective traffic growth tactics.

I – Instructions to see the traffic (check traffic) for your website and anyone's

1. To check traffic correctly, your website must have Google Analytics

This is a tool used to measure traffic metrics and many other metrics related to the website. Why you must have Google Analytics? Because you will get a lot of detailed data on user behavior on the website!

But please note: You can only view website metrics when you are the “site owner” or granted access. This means you can't see your competitor's website traffic.

How to see traffic of any website? There will be a way for you later. For now, we will count website visits on Google Analytics.

Step 1 : You access your Google Analytics account -> Select a view (View), preferably Master View mode (this view has removed unwanted access).

Step 2:  To see the website traffic, you choose Convert ( Acquisision ) -> All traffic ( all traffic ) -> channel ( Channels ).
Instructions for viewing and analyzing website traffic
Step 3 : Adjust the time period you want to count website visits.
Instructions for viewing and analyzing website traffic

Step 4 : Scroll down to the bottom of the page, you will see a table appear as shown below:
Instructions for viewing and analyzing website traffic

To view the website visit, you look at the column Sessions ( Sessions ). The first number in the Sessions column is the total number of visits. The numbers below are distributed by website traffic source. The traffic sources you most often see are:
  • Organic Search: Access comes from search engines such as Google, Coc Coc, Bing, etc.
  • Referral: Access comes from backlinks (your website link is placed on other websites).
  • Direct: Access is made when users type your website address directly in the URL tray.
  • Social: Access comes from social networks such as Facebook, Youtube, Zalo, ... (when you have to link the website to it).
There are also other sources such as Email, Paid Search (if you use Google Ads), …
And great, this is a free website traffic checker!
More specifically, Google Analytics also provides App Analytics (Analytics application) on the mobile platform, to assist viewers more conveniently in the process of checking website traffic

2. See the visits of any website

Step 1: First, you access to start viewing website visits.
Step 2: Access the Traffic Analytics directory, then you will enter the websites that need to be checked for traffic in the Benchmark your website against competitors section . You can import up to 5 websites, including competitor websites.
Benchmark your website against competitors section
This is the result after comparing the traffic of 2 websites:
Overview – Overall results
SEMrush tool will display traffic overview, percentage of metrics such as: Visits, Unique Visitors, Pages / Visit, Avg, Visit Duration and Bounce Rate. Besides, the chart below makes it easy to visualize and compare its volatility.
SEMrush tool
Traffic Sources Overview – Traffic Sources 

Traffic Source – we will easily know where the website traffic comes from: Direct, Referral, Search or Social or Paid. And the metrics of each specific access source. From there, it is also possible to accurately compare the websites with the most visits from which sources.
Traffic Sources Overview
Audience Overlap – Duplicate visitors

Most importantly, the Audience Overlap tool will show you how many people visit your site, your competitor's site, or both.

To make a comparison, do the following: select a comparison base by clicking on one of the tabs with the website domain name. Next, you will see a chart comparing the selected site with the other 2 sites.
Audience Overlap will show you how many duplicate visitors.
With the above outstanding features, the SEMrush Traffic Analytics tool will help you easily check the traffic of your own website and that of your competitors. From there, you can come up with better development strategies, aiming to surpass your competitors and bring in potential customers.

2.2. Similarweb tool

SEMrush is a powerful tool in analyzing and measuring website metrics, but it is a paid tool. Therefore, introduces you to the Similarweb tool, which allows users to use it for free, but will have limited features and less accuracy than Google Analytics. Even so, the relative metrics when checking online website traffic on Similarweb are still useful in comparing the internal strength of your website and that of your competitors' websites. 

At the very least, you will get a better view of the competition among websites in the same business. Especially competing in SEO (optimizing websites to get high rankings on Google search results).

Step 1 : You access the following link:

Step 2 : Enter the website domain that you want to check traffic. For example:
SimilarWeb- check/check the most famous free online website traffic today
Total Visit is the total number of website visits in the past 6 months.

Scroll down a little further, you will see the traffic distribution by traffic sources in percentages.
Traffic distribution according to website traffic sources
Another disadvantage of SimilarWeb free website traffic check tool: when the website checked is too new or the number of website visits is too low, SimilarWeb will not have data for you.

Error :   The report of made for projects has an error of 200-400%,   although this is one of the best reference channels today besides GG Analytics and the paid Ahref version. The guide below helps you refer to how to analyze website visits.

II – Guide to analyzing website traffic index

To analyze and evaluate a data, you need to have baseline data for comparison. You need to compare:

  • With myself
  • With an opponent

1. Check traffic to compare with yourself

By using current data compare with historical data of the website. This helps you see growths or abnormalities and predict the cause. To do this, you need to check website traffic periodically at least once a month.

Let's say your website traffic test results are as follows:
Check website visits
Based on the above hypothetical data table, it can be seen that the main source of traffic (mainly) comes from organic search and direct access. These are 2 resources that take a long time to develop and cannot be promoted immediately as advertised. But when these two sources have developed strongly, they play an extremely important role in maintaining a large amount of traffic in a more stable and sustainable way than other sources.

To gauge your website's online brand strength, pay attention to Direct Traffic. The direct access source indicates that the user has remembered and automatically entered the website without going through another channel. This number is extremely important, users often actively return to your website will help increase brand loyalty as well as increase the ability to buy products and services. Look at how Direct Traffic is changing and growing, it's positive growth and needs to continue to stay above 1000 direct hits per month.

Checking the "Total Traffic" column shows that the website's internal resources are growing stronger. This internal force is resonated from many different Online Marketing to help lead users to the website. These include: regularly providing quality new content, promoting SEO, sharing website articles on facebook, website advertising with Google Ads, Email Marketing , etc.

However, in the table of traffic check results above, there is an anomaly when the total number of visits suddenly decreased in September. Access sources with immediate impact such as Facebook Ads, Google Ads, Email Marketing, etc. may have been cut down by the website owner in September. This also partly affected Direct Traffic to decrease slightly. For example, you have 500 customers who usually receive emails of useful articles periodically every week, but by September, they have not received any emails, causing about 50 customers to feel disappointed or "temporarily forget about you" due to lack of information. be reminded.

The main source of traffic from Organic Search decreased the most (nearly 1500 traffic). The website's most important source of traffic suddenly dropped sharply because of 2 reasons:
  • Website is having SEO problems causing keyword rankings out of the first page of Google. Usually, we mainly look at the results that show up on the front page. Although there are still people patiently looking through pages 2, 3, etc., it is only a very small number. Users who don't see you mean you will lose a huge amount of traffic
  • User search demand decreased. With a certain keyword, the search demand for that keyword during the month is likely to be stable, increase, or decrease. User behavior is not constant, it can change gradually over time due to the impact of changing language culture, changing market demand, or simply that month is "sticky". Must a special occasion not have a good impact on your business, …

2. Check traffic to compare with competitors

Compare traffic with competitors
Whether your business is traditional or online, you need to know who your competitors are and the strength of the competition between you and your competitors. Competition in the Google search market also requires a review of competitors!

Website traffic is one of the important factors that make up a website's internal strength - competitive strength for keyword rankings. Checking and comparing your traffic and competitors helps you see the current SEO capabilities of the website, whether to go head-to-head with these competitors' keywords or switch to a niche keyword strategy.

This category does not need to be checked every month like when measuring for your own website. Do check traffic and compare with competitors periodically after 6 months or a year. Even the periodic traffic check interval can be shorter!

Website will have 3 stages of development as follows:
  • Stage 1 : Checking new website visits, the amount of traffic is just like "a grain of sand left the sea". Let's start optimizing the website structure according to Google standards. In addition, you need to publish a lot of useful content (blog categories) and SEO standards right from these articles. In parallel, it is conducting advertising through Facebook, YouTube, Google Ads, Email, etc. to "pull" the first traffic to the website.
When the website has a little "achievement" about 50-100 articles. You check traffic a month by about 10% of the traffic of the strongest competitor, spend more money on SEO, at this time SEO will be more feasible.

To find the strongest opponents, you can search a few keywords to the shortest-related products and services your business (eg, SEO Services , SEO Company , price SEO services , ...). Next, check the traffic of the top 3 websites. These are your strongest opponents.

  • Stage 2 : Your little "accomplishment" compared to the big competitors is like a seesaw leaning in the opponent's side. Your traffic is still quite small. If you go head-to-head, you have absolutely no chance with short keywords (with a lot of search volume).
Now, if you want to have a chance to get good results from SEO, go back to focusing on your main product/service for keywords. Then, drill down into the detailed search needs of customers to develop detailed keywords. Because the demand for a product/service will be divided into many different search purposes, keyword competition will decrease. Adding your advantage like geographical will help you get the most potential customers.

For example, if you sell concrete drills in Ho Chi Minh, you can use keywords: concrete drill shop in District 5, buy cheap concrete drill in Ho Chi Minh, ...

If your budget is small, start SEO around 10 keywords. But don't stop there. When you have more budget, invest to expand to 20, then 30 keywords… The more keywords you do, the more resonant to increase your rankings!

And you should remember: publishing new content periodically (really quality content, useful for “audience”) will help you quickly increase traffic to move closer to the big competitors.

  • Stage 3 : You check website traffic and see that you have received a large number of visits per month from Organic Search (thanks to doing SEO). This number may be slightly behind big competitors, equal or surpassed them. You are strong enough to enter the Top of the strongest websites in your field.
The keywords in stage 2 are a solid foundation to create synergy to help you confront big competitors directly with short keywords (with market coverage). At the same time, during development in stages 1 and 2, your business is growing. By the time stage 3, you have enough budget to boost SEO for these "hard" keywords.

At what stage do you check your website traffic? Don't rush, go in the right direction! SEO takes time and is a strategy associated with the “life of a website”.

III – Some suggestions to increase website visits effectively

The first thing you need to keep in mind: do not use virtual traffic boosters. They bring no value to you. Virtual access is made by programming, they do not come from real people. Using a tool to increase traffic can cause the website to be penalized by Google, causing a "bad crime" for the website. Therefore, always reminds you not to rush. While actual user traffic takes longer, it delivers more sustainable results, as well as a higher value of sales opportunities.

If you want to gain business efficiency from increasing website visits, you must focus on the right target audience. All the content on the website needs to attract and satisfy the information needs of the target audience. Otherwise, regardless of the traffic, these visitors are not potential customers who will pay for your purchase!

As discussed in Part II, you need to apply SEO content to every generated content . Quality information will come into play when reaching users. A unique article but not found by customers, like a good product but no one knows about. SEO content will help you solve this problem.

Always remember to publish content (created by yourself) periodically, regularly on the website. In terms of customers, they both help you assert yourself as an industry expert, increase brand credibility, and create relationships with customers through useful content instead of "spam" sales content. In terms of ranking competition on Google, they help you constantly increase the website's internal resources, helping Google appreciate the quality of the website. At the same time, they are also one of the reasons why your “audience” wants to come back to your website again and again.

Coordinate Online Marketing channels. A successful marketing campaign today cannot come from a single channel. In a world of constantly evolving technology, we are distracted by too many ways to access information. With so much "cramming" with sales messages, a single Marketing channel can't do the trick!

This example will be helpful to you. After publishing a new article on the website (make sure it is attractive to customers), it cannot immediately appear on Google search results. Take advantage to promote the value that this article brings by:
  • Email your customers. This is a great way to take care of and maintain a great relationship with customers.
  • Post articles on social networking sites. Also, if possible, set aside a portion of your budget to run ads for this article. Really engaging blog content will still help you develop your brand no less than content that directly promotes products/services.
  • Introduce articles on quality forums and groups in your business field. For this type of activity, blog-style content is generally friendlier and less offensive than sales-based content.
This is a way to both promote the value of new content in terms of business, and attract visitors to increase the internal power of the website. The above example is just one of the ways to take advantage of the combination of Online Marketing channels. Create your own effective coordination, to not only increase website traffic but also bring opportunities to increase real revenue.

Check traffic and evaluate the website traffic index periodically, so you can make the right decisions for an effective website development strategy in the short and long term.