Facebook testing monetization for content creators

 On December 8, Meta announced the rollout of a professional mode for Facebook Creators

What's new with Professional Profiles is that Creators can access the demographic data of their followers.

The interface of the Professional profile mode
The interface of the Professional profile mode

Metrics like page views, reach, post engagement, and other data that were once only available on Facebook Pages will now appear on Professional Profiles as well. 

Facebook testing monetization for content creators

Professional mode allows users to monitor the same data as Facebook page
Professional mode allows users to monitor the same data as Facebook page

In addition, the Professional Profile mode also allows users to make money from Facebook Reels - a feature of posting short videos similar to TikTok . Reels is a feature on Instagram and has been tested by Meta on Facebook since September 2021. 

Each content creator can earn up to US$35,000 per month from Facebook Reels, depending on their video views. At the initial stage, only Creators who meet certain criteria, such as number of followers, are eligible to enable this monetization. 

Reels short video posting feature is available on Facebook in the US.
Reels short video posting feature is available on Facebook in the US

Meta also said that it is working to release advanced tweaks to Facebook Story in the near future. The platform is also considering expanding the length of Stories from 30 seconds to one minute, as only Instagram is currently supporting the feature.

Previously, on December 7, Facebook introduced the "Stars Fest" store - where users can buy and sell Star - virtual currency used exclusively for this platform.

People can send Stars to the people they love
People can send Stars to the people they love

Facebook users will use Stars to reward Creators they love or posts they find interesting in their News Feed , Facebook Watch, Gaming tab, and Facebook Reels.

These new features are currently being tested in the US market and will be released "in the next few months", according to a representative from Meta.

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