The online booking system has made life easier for consumers and any business that follows bookings and appointments. The salon industry has gained many benefits by utilizing salon appointment software. The entire business operation has been simplified and has been organized in a better way.
More productivity can be earned by using the best appointment scheduling software for salons. Features and modules integrated with the salon booking software determine your salon business's success rate.
Before you choose any booking software you need to check for its features and functionalities. Let us find out the must-have features of the best salon booking software.
Customized scheduling system
Booking appointments is the key role of any salon scheduling software. The scheduling system should be more flexible as the consumer may have several preferences while booking an appointment. He may be specific about the stylist or the service. The booking software should offer him to select his requirement and book the appointment easily.
The software should synchronize the working schedule of the stylist and should list out the available timing to the consumer. This will avoid unnecessary booking confusion. Consumers can get the exact service they require for and this will increase the reputation of your brand.
The check-in and check-out process of customers should be handled in a hassle-free manner. This can be done only through a proper POS system. The salon booking software should also act as a perfect POS and should enable payment processing in an effective way. You can easily get your hands on customers’ information that will help you to simplify the process.
With the POS you can also track your sales, collection, commissions, referrals, and reward points. You can also be prepared during the tax period as the POS will have all essential records that are needed during tax filing.
Every salon owner will prefer salon booking software mainly to automate tasks and reduce manual interference. Once the booking is confirmed, through the push notification feature the salon booking software will send notifications to customers and the salon owner. Periodic reminders regarding the appointment will be sent to the customer and the concerned stylist.
When a payment is done through the booking software, a receipt will be sent to the customer’s email id. Also, regarding stocks, the salon owner will get automatic notifications whenever a stock hits the minimum value. This will help the salon owner to never run out of stock and can run his business without any interruption.
Knowing how your business is performing is very essential. Without proper reporting, you may not get to know the details. For effective performance management, you should have a detailed report regarding your financial processing. Get to know the sale and revenue generated through effective reporting and this will help you to take necessary action to enhance your business performance.
Reports on employee schedules are very crucial as you need to utilize your resources efficiently. Reports on inventory will help you to maintain your stock in a better way that will not disturb your business flow. Booking reports will help you to plan your employee schedule and give better service to your customers.
Mobile responsive booking software
Around 87% of customers use their smartphones for booking an appointment and accessing the salon booking software. So, it is mandatory to have a mobile responsive design that will attract the mobile audience and will get you better conversion. When you offer them device-compatible booking software, you will get 24/7 bookings.
The cloud-based salon booking software can be accessed anywhere, anytime and customers can use their smartphones and can increase your online traffic easily. A better user experience can be offered by providing easy navigation and accessibility to your customers that will increase your online credibility.
In-built marketing tools
Online salon appointment scheduling software mainly supports users to promote and market their brand. They extend their support in helping them to build better customer relationships and increase their sales and revenue. Better communication flow can be supported through marketing tools. Users can get email marketing support as the booking software will have email marketing tools. Also, through effective content, you can grab the attention of the audience.
The booking software should be SEO-friendly that will help in getting better search engine page ranking. The appointment scheduling software should be integrated with social media sharing as it can offer customers to share products on their social media pages. The best salon appointment software will always provide better customer engagement that will show your strong online presence to your audience and also to your competitors.
Customer relationship management
Acquiring customers is quite easy as you can find many marketing ways to promote your brand and grab the audience with your hair salon software. But retaining them is the most difficult challenge that any salon owner will struggle with. There are many competitors in the market and they have their own marketing strategy to increase their customer base. All you need is to have unique salon scheduling software that can easily confront your competitors.
Your salon booking software should have many customer-centric features that can delight your customers. Offers and discounts should be provided to let your customers gain monetary benefits by getting service from your salon. You need to have better referral programs that will motivate your customers to grab more audience to your platform and will make them also earn out of it.
When it comes to online, customers are scared about their privacy and they hesitate to utilize salon software that is not properly secured. It is very important to have an SSL-certified salon booking platform that can stand against all malware attacks. This will give a secure feeling to customers and will make them use your salon software easily.
Excellent customer support
Without offering proper customer support is it not at all possible to run any business for a long time. For this, you need to provide multiple communication channels that will allow them to easily communicate with the stylist or the salon owner before they book their appointment. Some features may not be easy to understand and use.
In this case, customers may need your support initially when they first plan to book an appointment with your platform. Extend your support and make them feel comfortable in accessing your salon booking software.
Use your hair booking software to its fullest potential and leverage your salon business to a greater level. Make note of even smaller things that can have a greater impact on your salon business. Have a demo session before you purchase any salon booking software and get to know its functionality in detail. Compare pricing with others and get your best price in the market.