In the never-ending quest to sell your products and services, it's important to keep up with today's marketing best practices.
One of the best ways to stay in the loop is through listening to podcasts, and to help you in that regard, this article outlines some of the best and most popular marketing podcasts for 2022.
Because there are so many great shows out there, we've categorized the list into four different segments, which are as follows:
- Local business
Read on to find out which podcasts can help you level up your marketing game now and in the future.
Best marketing podcasts for PPC
Whether you are an expert or beginner in pay-per-click advertising, it's important to keep up-to-date with all the latest changes and advancements in the ever-changing world of paid search. The following podcasts will help you stay in the know.
1. Paid Search Magic
- Site: Apple Podcasts
- Hosts: Amy Hebdon and James Hebdon
Paid Search Magic is created by a digital marketing agency of the same name whose goal is to help businesses grow by improving their online visibility through paid search ads.
The podcast, which is hosted by Amy and James Hebdon, covers a wide range of categories around paid search and currently has dozens of episodes covering topics such as taking over existing paid search accounts, understanding the mysterious Quality Score metric, and much more.
2. The PPC Show Podcast
- Site: Apple | Spotify| Podtail
- Host: Paul Wicker
The PPC Show Podcast will give you a very interesting insight into the PPC world from marketing experts who profit from paid search on a daily basis.
Created by a team from Adstage.io and hosted by Paul Wicker, this podcast provides a detailed look into the ad tech and paid search industries.
A show is released every week where discussions are held with industry experts on a wide range of topics, including upcoming industry changes, exciting new tech, the latest ad tech news, etc.
3. PPC Rockstars Podcast
- Site: Apple | Spotify | Podchaser
- Host: WMR.fm
PPC Rockstars Podcast is among the most popular PPC podcasts you'll find out there, and for good reason. The show has been around for over a decade and has thousands of episodes available to listen to.
However, seeing as the industry changes at such a breathtaking pace, only the episodes from the past year or so are worth listening to since most of the others will be out of date.
The show is great for learning valuable PPC strategies, insights, and techniques for getting the most from your PPC campaigns.
- Site: iHeart.com | iTunes | Google Play | Spotify
- Host: Jason Rothman
The Paid Search Podcast is released every Monday on iTunes, Spotify, Google Play, and various other platforms.
There are currently over 150 episodes in the series covering many topics ranging from how to set up a brand-new PPC campaign to custom Google audiences, and everything in between.
The show is aimed at Google Ads users and it will teach you everything you need to know about the day-to-day processes of managing your paid search ads and optimizing your Google Ads account for success.
5. The Art of Paid Traffic (AOPT) Podcast
- Site: Apple | Podtail | Stitcher
- Host: Rick Mulready
Hosted by Rick Mulready, The Art of Paid Traffic show has been ongoing since 2015 and covers everything related to PPC marketing.
By listening to the episodes, you'll get valuable guidance on all the latest tips and tricks, industry changes, exciting news, and much more.
You'll gain platform-specific knowledge like getting started with Facebook Ads as well as general PPC techniques like how to write great ad copy, maximize your budget, and so on.
You will also hear case studies of some of the most successful paid search campaigns to help inspire your own.
6. Learn Paid Media
- Site: Apple | Spotify
- Host: Nick Banik
Launched in May 2019, Learn Paid Media is still relatively new. However, it has already amassed a strong following in the PPC podcast space.
Hosted by Nick Banik, who worked for many years as a professional paid search manager, the podcast teaches the essential aspects of PPC. This includes Google, Bing, Facebook, and Instagram ads.
It's primarily aimed at beginners, although the series also offers a great refresher for paid search managers of all levels.
7. PPC Den
- Site: Apple | Podbean
- Host: AdBadger
PPC Den focuses on Amazon advertising mastery. The show is hosted by Ad Badger and discusses everything there is to know about Amazon PPC, including a wide variety of techniques for optimizing your ad campaigns.
This podcast is perfect for both PPC fanatics and Amazon sellers looking for a competitive edge.
Best marketing podcasts for entrepreneurs
Successful entrepreneurs have one thing in common, and that is a commitment to never-ending learning. Here are some of the best marketing podcasts that will help entrepreneurs stay up to date with all the latest marketing and innovation trends.
- Site: iTunes
- Host: John Lee Dumas
Entrepreneur on Fire features different guests each week chosen from top performers in the world of business, marketing, and entrepreneurship. In each episode, you'll get their top tips (and biggest pitfalls) to avoid.
John Lee Dumas is an energetic and motivational host who makes each show truly engaging and action-inspiring. Each episode ends with helpful takeaways, including recommendations for the best digital marketing tools you can use to take your business to the next level.
9. Conversion Cast
- Site: iTunes | Apple
- Host: Tim Paige
Conversion Cast is yet another podcast that every entrepreneur needs to hear. Hosted by Tim Paige, the show covers a wide range of topics to help marketers get measurable results from their efforts so they can grow their businesses, practice proper channel management, and increase revenue.
In each episode, the host shares real-life case studies from experienced marketing professionals. You'll learn all the different tactics they used in order to boost their numbers, including hard data pertaining to their before and after results.
10. The Suitcase Entrepreneur
- Site: Apple | iTunes | Stitcher
- Host: Natalie Sisson
The Suitcase Entrepreneur podcast is hosted by Natalie Sisson, who built a successful online business designed to give her the freedom to travel the world and live the lifestyle she wants.
On the show, she shares what she's learned along the way about business, online marketing, and entrepreneurship. There are two podcasts released each week, and you'll learn a wide range of topics, including how to figure out the big "why" behind the things you do.
She will also help you find your passion, or the "sweet spot" so you know exactly why you offer your particular product or service, as well as why people will want to pay for it.
11. Smart Passive Income
- Site: Apple
- Host: Pat Flynn
Smart Passive Income is yet another great podcast for entrepreneurs. On the show, you'll learn the most efficient marketing tactics that will help you steadily build up a passive income business.
The show is all about efficiency, so you can build up passive ROI and add momentum to it until such a time as you can dial it back and still find benefit in it.
In other words, it's like the difference between PPC and SEO. PPC only works as long as you are funding it, whereas with SEO, you do the majority of the work up front and it will pay off for a long time to come.
If building passive income or reducing your reliance on active marketing is important to you, this podcast is for you.
12. This Old Marketing
- Site: Apple | Stitcher | iHeart
- Hosts: Joe Pulizzi and Robert Rose
Hosted by Joe Pulizzi and Robert Rose, This Old Marketing show is available on iTunes and offers a lively and creative monologue that relates the current trends in marketing to different cultural moments.
There are also a wide number of segments on native advertising that anyone in the industry will find helpful. The show will help you fuel informed conversations with peers and give you insights into how you can improve your overall entrepreneurial game.
Best marketing podcasts for local businesses
If you are looking for an auditory supplement as you learn how to do effective local business marketing, these podcasts will give you the insights you need to stay ahead of the curve and take your local business to the next level.
13. Local SEO Tactics
- Site: Apple | Podtail
- Hosts: Bob Brennan and Jesse Dolan
Local SEO Tactics gives you effective local SEO strategies you can use to get more exposure for your business. Hosted by Bob Brennan and Jesse Dolan from Intrycks, the show focuses on service businesses looking for ways to get ahead of the competition.
You'll learn everything you need to know to show up first in Google maps results and get found in the local 3-pack.
You'll also discover how to identify your business's ideal customers online and get your site ranked at the top of the SERPs (search engine results pages) for the target keywords you want.
14. Last Week in Local
- Site: iTunes | Google Play | Stitcher
- Host: LocalU
Brought to you by LocalU, the Last Week in Local podcast shares with you everything that happened in local search marketing in the past week.
You'll learn everything from trends and tactics to important ideas and much more. From local search and SEO to local advertising techniques, this weekly conversation brings to light all the articles that attracted attention recently so you can stay on top of your local marketing game.
15. Marketing Solutions for Local Businesses
- Site: Spotify | Google Podcasts | Stitcher
- Host: Frank Demming
Marketing Solutions for Local Businesses is a podcast that is aimed at helping local businesses conduct effective marketing using proven marketing strategies. It is also one of our top seven local marketing resources!
All types of businesses can benefit from this show, including dentists, law firms, chiropractors, HVAC companies, med-spas, home improvement companies, and many more.
You'll be able to learn what's working now, and the best practices for gaining more visibility for your local business, as well as which strategies you should consider letting go of that aren't giving you the results you want.
16. Marketing Club
- Site: Apple
- Host: Bruce Irving
Local Marketing Club is relatively new and focuses on conversations with creators. By listening to the show, you will learn what's working and how top creators in different industries are creating high-quality, engaging content that helps them grow on social media.
You'll also get a wide range of tips, tactics, and strategies that you can use in your own local business in order to expand your reach and attract more customers.
17. Local Marketing Institute Podcast
- Site: Apple | Google Podcasts | Spotify | iHeartRADIO
- Host: Bruce Irving
The Local Marketing Institute Podcast will equip you with practical and effective digital marketing tactics to help you grow your local business.
Learn and get inspired by some of the top marketers across the globe by listening to topics on how to get more customers using Google My Business, Facebook, email, digital ads, and local search.
Whether you are running a small business or a nationwide franchise/chain, you'll find tons of value on this show. Even marketing agencies will learn practical, proven, and trustworthy digital marketing strategies capable of moving the needle in their business.
Best marketing podcasts for SEO
The importance of SEO cannot be overstated. With the right SEO strategy, you'll be able to provide clear, helpful, and engaging content on your website that users can easily find.
Here are some of the best podcasts to listen to so you can build strong SEO skills that will help you develop long-term equity for your brand.
18. Marketing School
- Site: Apple
- Hosts: Neil Patel and Eric Siu
Marketing School is one of the most popular marketing podcasts around. Hosted by SEO experts Neil Patel and Eric Siu, the show offers tips on how to take your business to the next level. By listening to this easy-going conversational flow you will be inspired to level up your brand strategy and get creative in designing your next campaign.
As of today, the show has over 1,300 episodes, each of which runs for just 5 to 10 minutes which means you can boost your marketing knowledge on the go no matter how busy you are.
19. Search Engine Journal Show
- Site: Spotify | Podchaser | Tunein
- Hosts: Lawrence Baker, Danny Goodwin, and Brent Csutoras.
The Search Engine Journal Show podcast has everything you need to keep up with the latest news in search. It features interesting interviews with top SEO experts and each episode has a lively discussion of current search optimization topics.
You'll also get tons of actionable tips to help you get more search traffic for your website. All in all, this is a great SEO podcast where you will learn from the expertise of thought leaders sharing their expertise on a wide range of SEO-related topics.
20. Voices of Search Podcast
- Site: Apple | Listennotes
- Host: Benjamin Shapiro
With the Voices of Search Podcast, you can stay in the loop with everything that's going on in the SEO space.
Each episode will teach you all about search engine optimization and content marketing through discussions of actionable strategies that work effectively, as well as how to obtain insights from data to give you an edge over the competition.
21. SEO 101
- Site: WebmasterRadio.fm
- Hosts: Ross Dunn and John Carcutt
SEO 101 is a biweekly podcast hosted by two SEO experts, Ross Dunn, and John Carcutt from StepForth Web Marketing And Advanced Digital respectively.
The show teaches listeners different ways to improve their SEO and get more targeted search traffic. The best part about this SEO podcast is that the content is simple and easy to understand, which makes it perfect for beginners.
The show often has interviews with industry leaders and, on most episodes, the hosts answer audience questions pertaining to SEO.
The best marketing podcasts [recap]
So, the best marketing podcasts of 2022 are:
- Paid Search Magic
- The PPC Show
- PPC Rockstars
- The Paid Search Podcast
- The Art of Paid Traffic (AOPT)
- Learn Paid Media
- PPC Den
- Entrepreneur on Fire
- Conversion Cast
- The Suitcase Entrepreneur
- Smart Passive Income
- This Old Marketing
- Local SEO Tactics
- Last Week in Local
- Marketing Solutions for Local Businesses
- Local Business Marketing Podcast
- Local Marketing Institute Podcast
- Marketing School
- Search Engine Journal Show
- Voices of Search Podcast
- SEO 101
The great thing about podcasts is that they are perfect for listening to during your commute to work or while having lunch at the office, etc.
You can even download and save these insight-packed audio lessons to listen to them in your own time. On a side note, if you absolutely love podcasts and think you might want to try to build one yourself, consider this guide to some of the best podcast hosting platforms on the market.
So there's really no excuse for you not to pick relevant podcasts from which you can continue to learn the latest tips and tricks from industry-leading experts.
Which of the digital marketing podcasts listed above are you going to hit "subscribe" on first? Share your thoughts in the comments below!