According to new data from Semrush, the volatility in Google search results in 2021 has been much more intense and frequent than the year before. Mordy Oberstein published data segment from Semrush on Twitter the other day to recommend this.
Results on display 68 more volatile %. The data shows Google desktop search results from January 2021 to the end of October 2021, which is a 68 % increase in days showing high volatility according to Semrush. High volatility is a score of 5 out of 10 to the end of 8 out of 10 on the tool Semrush Sensor . The chart below shows 2020 versus 2021:
Mobile results 84% more volatile. The data says that on mobile Google search results from January 2021 through the end of October 2021, here's a Theo Semrush. The chart below shows 2020 versus 2021:
Very high volatility. As for “very high” volatility, 8 out of 10 on the Semrush Sensor tool. Well, according to Semrush data, 50% of the days in 2021 so far have shown above-average volatility on desktop.
And on mobile search, it only ends up 57%.
Broken by volatility intensity. Mordy Oberstein from Semrush also breaks down the data by magnitude levels. These are those charts, first broken down for desktop, then mobile.
I'm not crazy. Mordy's conclusion is that I'm not crazy, and what I mentioned in last week's news about how crazy unconfirmed Google algorithm updates are really what the data shows 2021.
In short, Barry is not crazy…. There is a lot of volatility in rankings on both desktop and mobile these days!
– Mordy Oberstein (@MordyOberstein) October 19, 2021
See full stream of data and insights starting with tweet this .
Why do we care. While obsessing about all the confirmed and unconfirmed Google search ranking fluctuations, it would be helpful to know when these fluctuations occur. It is very useful because it can give you something to work with. It can help you mentally know, not only are you going through this, but hundreds or thousands of other sites are being affected by these updates. Plus, it's helpful to know when an algorithm update affects your site versus maybe something seasonal or a technical mistake you've made. This is what Google actually drew and illustration for us at the beginning of this year.