Google expands its shopping integration to include BigCommerce

Google has implemented an integration with BigCommerce, the company announced on Thursday. Similar to Google integrations with Shopify , WooCommerce, GoDaddy and Square announced earlier this year, the partnership will allow BigCommerce merchants to display their products on Google for free, create ad campaigns, and review performance metrics from the store. Their BigCommerce.

Why do we care?

The new integration gives BigCommerce retailers an easy way to make their listings more discoverable across Google products, which can help drive traffic to their products. surname. This can be especially helpful for sellers who are unable or unable to add staff or enlist the help of an agent.

For Google, all of these integrations could mean it can show more product listings to users, which strengthens it as a shopping destination and helps it compete with other platforms. other e-commerce. If Google can create value for sellers through these integrations, sellers may also be inclined to try the platform's advertising tools, which is good for Google as well.