Google's revised search quality guidelines are gone; Wednesday's Daily Summary






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Good morning, marketer, tomorrow night commemorates the 9th anniversary of my mother's death. In the Jewish world it's called yahrzeit and it got me thinking about the change and change we go through with death and of course over the past year and a half with COVID.


Usually, SMX East falls on the same week as the year and this year and last year we didn't have a live SMX event. In fact, last year the Javits Center was a makeshift hospital for COVID patients. In 2019, the last time it was a live performance, I thanked some of the Jews who helped me organize a small prayer service in memory of my mother. at the show . Who would have thought, just a few months later, that site would be converted into a hospital?



Change is not always bad. In fact, virtual conferences have provided the opportunity for many professionals who cannot fly to an event to showcase their knowledge. As someone who has been participating in the most sought-after conferences for 20 years, it's surprising how well the industry has adapted to change – for the better. Oh, and even for my mother's yahrzeit – we were virtual by provide a jewelry application in her memory.


How do you embrace change?


Barry Schwartz,
Good son


Updated Google search quality guidelines


Google has finally updated the company's search quality guidelines, which come after more than a year of non-updating documents. This time, Google has expanded the YMYL category, it clarifies what constitutes low-quality content, simplifies the definition of discomfort and annoyance, and the overall document has been refreshed and modern with minor updates throughout. In fact, the old document is a 175 pages PDF, the new page is 172 pages.


Why do we care. While search quality raters' ratings don't directly affect rankings (as Google makes clear in the documentation), they provide feedback that helps Google improve its algorithms. It's important to take some time to review what Google has changed in this updated version of the document and compare it to last year's version of the document to see if we can learn more about Google's intentions. for sites and web pages that Google wants to rank or not . Google has made those additions, corrections, and deletions for a reason.


Read more here.


Microsoft Advertiser Health Insurance Ads



Microsoft Advertising is introducing health insurance advertising as a pilot program, the company announced Tuesday. The new format is now eligible for advertisers targeting US customers.


Why do we care. Health insurance ads can help health insurance providers get in front of searchers, which can be especially important for the upcoming annual admissions season. Additionally, health insurance ads are dynamically generated, which can save advertisers time. This is the fourth vertical-specific ad type Microsoft Advertising has introduced this year, and they're all the same in terms of intent-triggered, appearing in the right line of the results, and dynamically generated. based on data feed. Maintaining this formula across promotional products can also make it easier for PPC professionals, especially those at agencies, to reach this type of advertising to different clients because of the different requirements and locations are the same.


Read more here.


Do you want an ad-free Google Search with a monthly subscription fee?



Do you pay a monthly subscription to remove all ads from Google Search results? Neeva thinks so, but so far, Google hasn't gone that route. But Google is asking some users through a bonus Google survey whether they would like such an option.


Eli Schwartz discovered this survey and posted it on Twitter . The survey asked, how much would you be interested in paying a reasonable price for a search service with that feature. The feature is “No ads at all.”


Google offers a premium service for YouTube without ads – so I guess it would be possible to offer this to Google Search. But honestly, I would be shocked if Google ever did this in search. The only way I can see this happening is if government regulation pushes Google to a point where this could have implications for their revenue.


Read more here.


Announcing the winners of the 2021 Search Engine Land Awards


Competition is fierce for the 2021 Land Search Engine Awards. The pandemic has caused closures and closures, affecting many of the main sources of income for businesses. Not only that, it forces many consumers almost entirely online.


As such agencies, internal marketing teams and individual marketers must be creative, think on their toes, and often go a long way. As always, we are always grateful great jury list of Search Engine Land Awards who bring deep expertise, provide thoughtful input, and dedicate their time.


See the award winners below:



Google local properties, review snippet authors and false claims


No longer “leader” but “own” . Google My Business is unifying the language for business properties, so it is no longer “women-led” or “veter-led” but now it is “women-owned” and “veter-owned” to better match black and Latino-owned labels in local search. This was discovered by Damian Rollison and posted on Twitter.


Purple hearts???? . Talk about women leaders or women owners on local Google, Google is testing replace current icon with purple heart icon .


Author name of the review excerpt . Google has updated its policy on review excerpts to state that the author's name must be less than 100 characters. Do you know anyone whose name is longer than 100 characters?


Google's policy on false statements. Google Merchant Center has added a new policy that prohibits offers that claim to be blatantly false and could significantly undermine participation or confidence in an electoral or democratic process .


Google Alerts Alerts. Google has confirmed an issue with Google Alerts not working as they should. Google wrote on Twitter, “This is a warning about Google Alerts. We have identified an issue that causes Google Alerts to work properly. Our apologies . We are working to resolve the issue quickly. Hopefully by the time you're reading this, the problem has been resolved.







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