How Generation Z uses word of mouth [11 thống kê]






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11 Gen Z Statistics on Word of Mouth


Generation Z (age to 22, as of 2018) is the first truly wired generation.



Constant connections with friends and a wealth of information sources provide this demographic with an exceptional range of choices when it comes to choice.


Word of mouth is the main driver of purchase for all generations. In reality, 50% of Americans say they would choose word of mouth if they had to choose only one source of purchasing information .


However, research reports from our team at Persuasion & Conversion Consulting and from Generation Kinetics Center found that word of mouth even stronger when Gen Z was deciding what to buy.


Note that we help companies create new customers by word of mouth . The Generation Dynamics Center helps companies take advantage of the business ramifications of generational differences.


Drawn from Chatter Matters: the 2018 Word of mouth report and State of Gen Z 2018Here are 11 new Gen Z statistics that demonstrate how important word of mouth is to this emerging generation.


48% of Gen Zs have made 2nd person word recommendations orally


“second person” word of mouth is when an individual makes a recommendation not because of their personal experience, but because a friend or family member told them something positive about a product or service. , brand, or company.


48% of Gen Z made such a suggestion compared to 41% of Millennials and 38% of Gen X and Boomers.


48% of Gen Z gave a word of mouth recommendation from a second person Click to Tweet


30% of Gen Z made a word-of-mouth recommendation by accident


Word of mouth “overhearing” is when an individual makes a recommendation not because of their personal experience, but because they were listening when someone they didn't know praised a product, service, brand, or company. company.


30% of Gen Z have made such a proposal compared to 23% of Millennials, 16% of Gen X, and 13% of Boomers.


30% of Gen Z have overheard word-of-mouth recommendations Click to Tweet


86% of Gen Z read past reviews make a first purchase


Reviews are increasingly important to all buyers, but Gen Z Extensive online consultation and more than any other generation.


86% of Gen Z read reviews before making their first purchase Click to Tweet


68% of Gen Z read 3 or more reviews before making their first purchase


Gen Z Dissatisfied when going through a review and decide to buy.


68% of Gen Z read 3 or more reviews before making their first purchase Click to post a Tweet


21% of Generation Z women read 9 or more reviews before making their first purchase


This number of reviews is made even more interesting considering that 11% of men are Generation Z read 9 or more reviews before making first purchase.


21% of Gen Z women read 9 or more reviews before making their first purchase Click to Tweet


Generation Z + Millennials are 99% likely to rely on online reviews and social media when choosing a restaurant


These young diners almost never make restaurant selections without checking the reviews and chatting on social networks. Compared to Gen X + Boomers, the Millennial Gen Z + group is 99 % More likely to use those information sources.


Generation Z + Millennials are 99% likely to rely on online reviews and social media when choosing a restaurant Click to Tweet


Instagram is the most popular way for Generation Z to follow brands


Among Gen Z, 41% follow brands on Instagram with a smaller percentage registering companies via Twitter and elsewhere.


Instagram is the most popular way for Gen Z to follow brands Click to Tweet


52% Gen Z brand followers are connected to at least 3 brands on Instagram


Among Gen Z members who follow brands on Instagram, 52% of them follow at least three .


52% of Gen Z brand followers are connected to at least 3 brands on Instagram Click to Tweet


Generation Z women are more likely to follow brands on Instagram


48% of Generation Z Women follow brands on Instagram, compared to 36% of Gen Z men.


Generation Z women are more likely to follow brands on Instagram Click to Tweet


46% Gen Z follow more than 10 social media influencers


Generation Z trust each other, and they trust the influencers of their generation who have disproportionate audiences, expertise, or experience. Almost half of Generation Z follow more than 10 influencers on social media today.


46% of Gen Z follow more than 10 social media influencers Click to Tweet


Generation Z trusts YouTube ads more than any other type of advertising


This includes advertisements on radio, print, television, social media and more. YouTube advertising – often featuring influencers – is the most trusted form of advertising in Generation Z .


Generation Z trusts YouTube ads more than any other type of advertising Click to Tweet


These statistics and other research on Gen Z show that this generation is not simply a continuation of Millennials. Different behaviors. Expectations are different. Attitude is different. And the use and application of word of mouth is different.


Essentially, Generation Z – at least for now – relies more on word of mouth, both offline and online, than any other generation.


Therefore, if your company sells to young consumers, you simply MUST have a successful word-of-mouth strategy. If you do not, maybe we can help ?







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