At one point, my idea failed to create new, engaging, and relevant content. I'm sure you can relate.
I realized that I needed to change my strategy and fully accept this view from Kevin Roberts : "Ideas are the currency of the future."
Great ideas are based on logic, data and emotions. To get there, I use different tools and surveys as well as logic-focused tricks. Here are some ideas to help you find great content ideas that your audience will respond to.
1. According to your industry
Research and analyze websites to stay updated or learn more about your business' niche. Create a spreadsheet to keep track of each of those sites.
As you scroll through these sites, take advantage of ideas, research tidbits, or data supported points to deliver your own unique content.
2. Use the synthesizer
For example, I choose 10 good articles, extract data interesting and useful , and create phenomenal content in my opinion using origin. Linking to the original source is essential, not only for attribution, but also to signal to your readers that your content is trustworthy.
While each aggregator works differently, you can usually perform a one-time search or a subscription to track objects continuously.
3. Crowdsource of ideas
People love to be asked for their opinion or point of view. Surveys are a necessary starting point.
Gathering feedback from your audience will give you insights into their challenges, needs, problems, and motivations. Sometimes people can come up with the wildest ideas and go a little too far.
To survey your customers, partners or industry experts, I recommend using Survey Anyplace to create simple and complex surveys online.
Out of # content ideas? Try using @surveyanyplace to create simple and complex surveys online, @irinaweber says 048 via @CMIContent. #Tools Click to Tweet If you don't have an existing database to target, you invest in ensuring qualified responses from your ideal custom audience through a service like Pollfish .
If you don't have an existing database to target, invest in ensuring the responses are qualified through a service like @pollfish, @irinaweber says 048 via @CMIContent. #Tools Click to Tweet You can also ask questions and take polls through your social media accounts. I've had great results from asking questions on Facebook groups to inform my content.
Getting these responses will help you not only generate new content ideas, but also deliver your content using unique data, research, or statistics as linkable content.
4. Surf for content ideas
Forums are an endless source of creative ideas. You might be surprised by how many great ideas and experiences people share. As a writer in the field of marketing, I love Warrior Forum as its members are responsive, open-minded and share their tricks.
Use industry forums (such as @warriorforum) to gather ideas from members' chat, @irinaweber says 048 via @CMIContent. Click to Tweet Quora is another valuable community where people ask questions and discuss issues of interest. This is an effective way to learn the needs of your target audience. You must first create a profile (don't forget to mention your brand and include your owned media links in it). You can then:
- Create topics for discussion.
- Set up notifications to be alerted when your specified topics, blogs or experts appear in chats.
- Test your ideas – ask questions, come up with your possible solutions.
- Check out the popularity of topic-related topics through upvotes and conversations to find the angle that makes for a great blog post.
- Review headlines by entering your keywords and see what questions (headlines) people are asking about those topics. The most popular questions and votes show interest in the topic.
Other useful communities for tracking trends include:
Facebook and LinkedIn groups can also be great for content creation. Many of these groups are filled with self-promotion and spam, but the good ones provide valuable ideas. Find unique and private (closed) communities for your industry where members actively participate in discussions, share the most valuable insights, tell personal stories, Find solutions to their problems and describe their products or services.
Eg: B2B Bloggers Boost Group is a veritable mine of information for content marketers. Every day, members share insights into what they're working on or promote their own high-quality content.
If you're creating ebooks, podcasts, and videos, you can also find inspiration in these online communities:
- Research Amazon's book listings.
- Find popular podcasts on iTunes.
- Watch popular YouTube videos and TED talks.
- Research relevant presentations on SlideShare.
5. Look at your competitors
Analyze your competitor's content and user engagement to find angles where your brand might offer an alternative or alternative way of thinking. Your competitor's content also allows you to identify sources and comment on their posts and brand mentions.
I use Ranking SE to track all competitor activities and content. It shows the best performing content based on keywords. You can easily track the most popular content of any domain and look for interesting trends.
6. Gather together
I want to give you an invaluable tip that I've found works well all the time – compilation articles always fly off the shelf.
You can survey the experts to share their opinion on a relevant event, trend or news question. I have created this type of content a few times and the articles are shared like crazy. This is also a great opportunity to build rapport with respected leaders in your niche.
You don't need to know the experts to gather unique insights. I advise you should MyBlogU to gather opinions and perspectives from knowledgeable people. Its group interview feature is the coolest feature on the platform – you ask, the experts answer.
7. Grab a pen or whiteboard
Now that you have a huge amount of idea generation resources at your disposal, the biggest challenge isn't jumping into content creation. To be effective, tie ideas together to ensure that they complement each other to create a fresh and amazing perspective.
Don't jump into content creation until you've made sure your ideas complement each other, @irinaweber says 048 via @CMIContent. Click to Tweet I know how to use a whiteboard or Sticky Notes It sounds silly, but it's a great way to take things out and filter through all of your thoughts before moving on to first notes on the manuscript.
I wonder if Whiteboard Friday Series of Moz begins with his original presentation or is adapted after each article is written. Either way, they illustrate how to connect a topic especially well.
number 8. Attend virtual conference talks
You can find great ideas at conference talks. You can use hot topics and create your own content. Take notes of what others have asked and the answers experts provide to their questions.
For example, I was looking for content inspiration in SEO. I have checked the program works for BrightonSEO conference put all the required topics into the Google My Sheets file and found four themes can work really well for my stuff.
9. Dive deeper into your conversion results
To go further for gold content use web analytics to find out what your audience likes, explore user behavior from different sources, and spot weaknesses. Once you understand the entire journey of your converted customers, you can create compelling content that converts.
Payment procedures Finteza to easily understand your reasons for dropping out and optimize your content for convert . The tool comes with a visual representation of your audience's path from first visit to final stage. This data can help you learn more about user behavior on your site and generate new content ideas that are relevant to your audience.
If you're running out of channel ideas, focus on sell collateral, product demos, and customer testimonials.
10. Get inspired by external stimuli
Look at creative sources for content inspiration. My absolute favorite is Depositphotos assist and inspire users to explore more content options and quickly find exactly what they are looking for.
@Depositphotos is my favorite creative resource for #content inspiration, @irinaweber says 048 via @CMIContent. Click to Tweet Deposits include over 210 million files, a huge selection of illustrations, videos, vectors, photos and music for every category and budget. You can use its advanced search filters to search for any content by image, location, season, direction, person, keyword, etc.
In the long term
When will this writing battle end? Unfortunately, there's no one-size-fits-all rule that explores how to make your content phenomenal. Only hard work and experience can help you continuously improve the process.
All tools mentioned are identified by the author. To suggest your favorite tool, add it in the comments.
Cover photo by Joseph Kalinowski / Content Marketing Institute