What does the advent of the print press have to do with Snapchat? Pretty much, as it turns out.
As best-selling author and Contently co-founder Shane Snow explained in her keynote at The Contently Summit – which you can see below – the fundamental dynamics of the media world have been true for generations. As technological innovation emerges and media evolves, the winners are those focused on solving a few key challenges: creating content, engaging audiences, and optimizing the entire process. quickly and efficiently.
This idea has never resonated more loudly than it does today. Technological innovations that change the way we tell stories seem to come not just once in a generation but only once a quarter. However, as Shane explains, the opportunity has never been greater – especially for brands, which can now distribute their content with unprecedented scale and efficiency. All they need is the right method and approach to build a powerful, fast, and effective content marketing engine.