iframe>
Online reviews are more important than ever.
In fact, new research from 2020 Podium review status report confirm that consumers are analyzing and reading reviews more than ever before.
This makes sense.
We believe in real people more than ever. And consumers trust companies and institutions less.
The pandemic has brought great uncertainty, and online reviews are a deciding factor when making decisions about whether to visit a local business, purchase or not online, or choose a competitor.
The message is clear: if you're selling to consumers, you need to encourage and manage customer reviews.
I want you Download the full report and see for yourself . Need to engage your boss or colleagues with your customer review strategy? Please send it to them too. This is the most important study you will read this year.
Here's my favorite client looking at stats from Podium's State of Great Review 2020 report.
31% of consumers say they are more likely to see a local business's Google listing before visiting it than before COVID.
Encouraging and responding to reviews is a great opportunity to grow your business NOW.
Half of consumers are reading reviews that endorse the safety practices of local businesses.
Most businesses have communicated safety practices via email and on their websites. But as you probably know, safety rules are not always followed or enforced, so customers are confirming the safety of their business by checking reviews and photos in advance. Pandemic times are the best times to implement your review strategy.
About half of consumers are willing to travel further and pay more to patronize a business with higher reviews.
Consumers are willing to pay more if a business has positive reviews. So amazing. Customer reviews can make pricing irrelevant.
Most consumers have read reviews in the past week.
In fact, 23% of consumers read an online review within the LAST DAY. The reviews are still here and the number will only continue to grow.
28% of consumers said they looked up business reviews while standing or parking just outside to decide if they should come in.
Yes, please check out. I do this all the time.
Whether you're a small business owner or a business that manages multiple locations, encouraging and managing local reviews is NOT an option. How sad is it to scare customers away when they're 20 feet away from your business?
92% of consumers say they would not consider buying from a business with a 1 or 2 star rating.
As if local businesses weren't in trouble These days, not having a customer review strategy can be disastrous.
Only 24% of businesses consistently respond to negative reviews.
My book premise, Hug your Haters , is it that reacting to your most difficult, negative customers can turn them into your most satisfied and pleasant customers. I would say that responding to negative reviews is more important than responding to positive reviews. Make THAT your priority.
Encourage your customers to leave reviews online by texting them.
The state of online reviews paints a clear picture: reviews matter more than ever. Make it easy for customers to leave reviews on the sites that matter most. The best way to do this is to message them using a local messaging platform like Podium .
And make sure to respond to and interact with those customers. They rely on reviews to make decisions about your business – you should use customer reviews to grow your business.
If you don't have it yet, please Download the Full Assessment Status Report 2020 now . This is the best piece of customer reviews you'll read all year.
Podium is a Convince & Converting Partners and Customers.
إرسال تعليق
إرسال تعليق