How to strengthen your marketing efforts with Youtube - YouTube used to be a place where people and popular artists regularly share videos they like. Since then, it has grown to become the second largest search engine in the world. With 3.25 billion search queries written every day, there is plenty of room to provide content that is useful to anyone's target audience. More and more people are creating their own YouTube channels to come up with interesting content or to promote their businesses or both. Companies also reach out to influencers and let them promote their products through sponsored videos.
Although having a YouTube channel is set up to promote your product more easily, it's not necessarily a great long-term solution. Paying for sponsored videos can have great ROI, but creating your own YouTube channel will have a bigger channel. It is a great platform for branding, product promotion and more. That is what we will consider today. We will tell you the most important aspects of using YouTube to promote your product.
Be a consistent video production machine
The most important thing to help your channel attract is that videos must be consistent with each other. Set a schedule, make sure your audience knows about it, and stick to it. Most successful brands and channels have nearly twice the number of videos on their channel than unsuccessful videos.
It may be unthinkable to offer so much unique content but it is not too difficult. Take a look inside how your business operates, host webinars, make webcasts, and divide them into a series of video posts.
Always optimize your video for search engines
SEO also plays a big part in YouTube videos, so it's worth investing the time and effort to optimize each of your videos. SEO Youtube follows completely different rules than Google SEO. Writing an optimized title, good description, adding transcriptions and the right keywords will greatly increase your rankings. These are the main tasks of post-upload video optimization. Video length is also a key factor and once you finish uploading your video, the response and viewer feedback also plays a big part.
To make things better, here's what you have to do:
Title
Your video title is the first thing people will see and it's one of the most powerful parts that will get your audience to click on your video. The most important thing is to make it clear and attractive. It should be nicely provocative, curious, and let them know that your video will help solve their problems. Include the most important information in the first few keywords. You should also create a 60 character title so that all title text will show up in search results.
Description
Your video description should be written in the same manner as your video title. It must be straight to the point. Only the first 100 characters will display without the user clicking to read more about it, so you should focus most of your information on it. Write it so that it promotes opinion and participation.
If you have any important links, such as a link to your blog or product page, social media site or anywhere else, make sure you include those links too. Below, you can include a video recording. Transcripts improve SEO, because they are full of important keywords. You should also add hashtags to your video titles and descriptions.
Card
Tags act to expand the scope of your video. You apply your keywords to your tags so the video can be linked to other similar videos. This way, it will appear on the side of the screen in the form of videos, related to the video the user is currently watching.
When you're applying tags to your videos, first include your most important tags, then add a mix of other popular keywords in your segment, as long tail keywords.
Kind
After you've uploaded your video, YouTube will allow you to set a category for that video in Advanced Settings. You can place your video in one of the preset categories, such as: People & Blogs, Comedy, Entertainment, News & Politics, How & Style, Education, Science & Technology , and Nonprofit & Activities, Movies & Cartoons, Cars & Vehicles, Music, Pets & Animals, Sports, Travel & Events or Gaming.
Apply trademark to video content
The most successful YouTube channels have a consistent brand. They apply that trademark to their own video content (such as animation) and in the video's metadata. Applying your brand appropriately will set you apart from the rest of YouTube. People will also remember your channel a lot easier if they see your video embedded in a website outside of YouTube.
Just be sure not to over brand your video, because it will probably backfire. Branded videos are not always shared in independent communities.
Create a great thumbnail
Video thumbnails will get more attention than the video title if you get it right. That's the first bit user will see when they scroll through the videos. It can have a big impact on your video views, so it's worth investing a little time to create a great video. According to YouTube's report, 90% of videos work best on websites with custom thumbnails.
These thumbnails work best if they follow a few simple aesthetic rules. For example, they must always stand out from the YouTube platform. Make sure they accurately represent your video content. These images should also be clicked and make it hard for viewers to resist clicking them.
Always use high resolution images, 1280 × 720px in your thumbnails. You want to avoid having your video considered a low quality piece of content. Creating individual photos, editing them in Photoshop and applying some compelling text can easily prove to be one of your most valuable efforts.
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Add subtitles and closed captions
It is quite obvious that adding anything to the video will help your viewers somewhat increase your rankings. Subtitles and closed captions do it. They also help you highlight important keywords.
You can provide a full copy of the video and YouTube will automatically time the subtitles. You can also write translations for your videos, hire an expert to do it, or hire an expert to translate or transcribe your videos.
To add subtitles and closed captions to your video, go to the video manager, click on Videos. Find the video you want to add closed or closed captions, click the drop down arrow next to the edit button, and click Subtitles / CC side. You can then choose how you want to add your subtitles.
The type of video to create
There are many types of videos you can create that your viewers will like and that will boost your marketing. Before you start producing your video, you need to decide what kind of video it will be. That depends on what the goal of the video is. Here are the types of videos that are important and effective according to YouTube rankings. Consider these types of videos and you can include them in your marketing campaign.
Video website (Vlog)
Vlogs are all about events in a person's daily life. They are a great way to record what you are doing, what you are trying to do. Their content should be similar in structure to any other blog post. They should describe some kind of event happening around you, or provide tips for accomplishing something.
As most trends show, the more realistic you are, the more views you'll attract. This brings us to the second type of video.
Video tutorial
Ever since the invention of the video camera, educational videos explaining various skills have increased. Explained and in-depth instructional videos are a great way for you to engage people. Through the instructional videos, you can show your expertise and get potential customers. The guide can also be used to answer questions and present various products and features. Once you've established a strong fan base, it will prove to be a great way to promote your product and any offers you have.
Unique video
The type of videos that will get people to click are those that are curious. They don't really like long and boring informative videos, but they can endure if it gives advice that they won't get anywhere else. The best videos on YouTube tell an original and engaging story.
Sometimes it's much better to offer videos that aren't directly related to your product or service. They work especially well in an industry where it's really hard to get people excited about something. Even if the video is unrelated to the product but reflects positively on your company, it will work pretty well.
Product reviews
Product reviews are fairly simple to produce. If you understand a certain type of product and have a clear voice, you've set up quite a lot. Just make sure you write notes first, because it's important that you be clear and forthright about what you have to say.
Focus heavily on making a good first impression with good thumbnails and good video intros. Once ordered, drill down into your experience with the product, as the video grows.
You can also make reviews on certain projects or show a summary of how one of your specific campaigns went.
Conduct an interview
Conducting interviews with relevant people in your industry will amplify your reputation in any industry. It will also provide viewers with useful information they likely can't get from anywhere else.
You can make these videos even more engaging by asking your viewers to enter any questions they want to ask in the video's comment section. YouTubers build their followers by engaging their fans through the comments section. So keep that in mind.
Use explicit calls to take action
Once your viewers have watched your optimized, helpful and interesting video, it's time to ask them to take a real action that gives you marketing results. This could be downloading an app, visiting a product page, signing up for a newsletter or checking a landing page.
Most of your viewers won't feel compelled to do that unless you ask them to. You must encourage them to take that action by adding a call to action to your video. You can embed them in overlays, end cards and end screens. Make sure your call to action is clear and no one can miss it.
But above all, always encourage your audience to join you.
Ask people to like your videos, comment on them and subscribe to your channel. Ask other YouTubes to promote your channels and do the same for them.
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Share your videos wherever you can
It's smart to create different online profiles and social media profiles where you can share your videos. Post it in communities like LinkedIn, Quora, Reddit and more. You can also use your videos in your blog posts, guest posts, or any of your branded content.
Conclusion
Creating a great YouTube channel will be of great help to your marketing efforts. But there is no magic involved, so you will definitely have to put a lot of effort into making your video great and relevant in every way.
We hope you've enjoyed reading through this article, and we'll see you soon in the next section!
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