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The Non-Technical Marketer's Guide

Make a Site Secure Header

With the rapid development of technology, there is a unique problem that we all face: keeping our private lives secret.

And while each of us can take steps to make our personal data harder to steal (like turning on two-factor authentication when it's available, keeping our passwords safe). , etc.), website owners, developers and marketers face more challenges than tasks.

We need to keep our website visitors and users safe.

You see, our users and visitors trust us. When they visit our website, they are most likely submitting a form or installing the script or software your website is inviting to install.

But what if your website is hacked and all those invitations are not sent from you but from the hacker and all that information is now in his possession?

What if your loyal customers have their identities stolen just because you don't protect them and their information?

This is where a data breach is not only an inconvenience for you – but also a reputational crisis and possibly even a liability.

And the statistics on cybercrime are truly terrifying:

  • Based on Aura every ten seconds someone becomes a victim of identity theft

  • Cybercrime increase over 600% due to C OVID – 06 pandemics

  • In search of Sucuri out of 8000 infected websites, a quarter of which are run by WordPress.

  • Monthly, about 4,800 websites were compromised with form activation codes.

If you're still not convinced, security is a ranking signal. This is why Google forces most websites to switch to HTTPS protocol.

This has been a major crackdown by Google and its commitment to directing its users to safe and reputable sources. Secure Hypertext Transfer Protocol (HTTPS) is absolutely essential in this day and age, and Google is more likely to connect its searchers to HTTPS pages than to standard HTTP pages.
The source: Digital Eagles

Here are some steps you need to take to make your website (as well as your users' personal information) more secure:

1. Make sure your hosting is secure.

A lot of malicious attacks happen through your hosting provider, so make sure your provider is taking all the necessary steps to keep your website secure. friend.


Read your hosting provider's reviews, look for something like, [hosting-company hacked], et cetera.

find out if your hosting provider has good customer service when it comes to security

Search your hosting provider with query like [hosting-company security], [hosting-company hacked], [hosting-company security]et cetera.

Check Twitter for something like [hosting-company malware :(] or [hosting-company malware :(]. You may discover that customers are suffering from poor hosting security practices.

Example of how to check Twitter for complaints about your hosting provider.

Check Twitter for complaints about your hosting provider.

It's not just about the problem itself; Most hosting companies have experienced at least one data breach.

What's more important is how they handle it. Do they respond to their customers? Did they act quickly? Do they work with the client to clean up their site?

Check if the hosting company is responsive on Twitter and how willing they are to resolve any issues.

2. Verify your site using Google Search Console.

If you just need another reason to verify your site with Google Search Console, here's one: it's one of the fastest malware warning systems available. And it's also completely free.

Google's Search Console is based on Safe Browsing API warns website users of possible malware attacks. It is also used by most browsers (including Google Chrome). Thanks to the API, users are often warned when they try to access an infected website.

Security issues that Google reports to site owners. They are classified into three main groups:

  • Malware and unwanted software: this is what can harm your website users by infecting their devices

  • Hacked Content: when third-party content (usually a link) is added to your site

  • Social engineering: This type prompts users of your site to share their personal information.

This is what the malware warning looks like in Google Search Console

Use Google Search Console to discover security issues and malware warnings.

Google also provides helpful instructions on how to fix each detected issue. Again, the most valuable aspect of these reports is their crash reporting speed.

Google will also report on SSL (Secure Sockets Layer) and TLS (Transport Layer Security Issues signaling possible security holes.

In addition to Google's Search Console, many other security scanning tools allows you to find security holes in your content management and setup platforms.

3. Monitor your bot traffic.

What is bot traffic?

Bot traffic is any human-traffic to a website or application. In many cases, bot traffic is not bad. Bot traffic includes automated crawlers (like Google's crawlers) and digital assistants (Siri, Alexa, etc.)

A spike in bot traffic can signal a problem.

This problem could be:

  • Initiation of a DDoS attack (this is when a large amount of traffic is sent to kill your server)

  • Credential stuffing (when bot tries to guess your backend credentials)

  • Data aggregation (when your content is automatically copied)

Finteza is a useful tool that detects and alerts you to bot traffic A spike could signal the problem to begin.

Example of Finteza alerting users to bot traffic spikes

Finteza warns you of a spike in bot traffic that could signal a problem to begin.

These reports are useful because they give you more insight to discuss with your developer and/or hosting provider. They'll let you know what kind of bot traffic is growing and if there's any reason to worry.


Keeping your website secure is one of the most important fundamentals of your online presence. Don't ignore problems until it's too late. Use the simple steps above to prevent some issues and create a process to fix any security breaches quickly and with minimal impact.

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Diệp Quân
Nguyen Manh Cuong is the author and founder of the vmwareplayerfree blog. With over 14 years of experience in Online Marketing, he now runs a number of successful websites, and occasionally shares his experience & knowledge on this blog.

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