Experience Optimizing Conversion Rate for Newbies

Conversion rate optimization It is a necessary and must-have job in any online marketing campaign. The problem for newbies doing this for the first time is to keep errors to a minimum.

The good news is that there are many people ahead of you who have mastered the formulas needed for success as well as the most common mistakes.

So you can avoid those mistakes, to save time, effort and money.

4 mistakes when optimizing conversion rate

Change according to subjective opinion rather than data

One of the most common mistakes made by newbies.

Just for one design look neater, more modern or more beautiful than the previous design, does not mean that design convert better.

Optimizing conversion rate based on subjective opinion
Optimizing conversion rate based on subjective opinion

Try to refrain from trying to replace the old version with the new version without testing first, just for you think it will be more efficient.

Be patient, make sure your data shows enough evidence that the new version is more effective.

The most successful marketers aren’t because they can predict which experiment will win — they’re the ones who don’t let their biases and egos get ahead of the data.

They are humble enough to know that their hypotheses can be wrong — and often are. However, there will be exceptions that we will discuss in more detail.

Most importantly, numbers never lie.

If you’ve reached your conversion optimization threshold, the first place to look is your testing methodology. Here are some practical suggestions

Website redesign

People like to use beautiful, premium WordPress themes without testing because they think the new version is superior to the old version.

However, trendy or unique design is not as important to conversions as you think.

And even with experience, you can’t always predict the most effective design by looks alone.

So while a new design looks better, the numbers could tell a different story.

Experiment to find out which designs work best for your customers, let the numbers help you decide rather than feel.

Landing Page Layout

Landing pages play an important role in conversion optimization, being the most popular way to collect customer information.

Usually, a marketer builds a visually appealing landing page with lots of information and slick graphics because they think more is better.

But the truth is that too many misplaced elements distract users from signing up.

We often find customers prone to this error.

Other changes

Website owners often try to modify Lead Magnet (gifts guests leave information) or small elements, like footers, without testing.

They claim it’s such a small change that it doesn’t need to be tested, and the modern design is definitely better than the old version.

But that is not always true.

Familiar designs can excite potential customers even more. Analyze the data to see if the new version converts better than the original.

At the very least, you’ll get a clear idea of ​​whether it’s worth the time and money to invest in small improvements in the future.

Promotional content does not match the message on the landing page

Another common mistake is misinterpreting the message between your ad and your landing page.

Although we try to keep the message consistent, sometimes the message gets messed up during editing

The advertising content is not suitable for the landing page
The advertising content is not suitable for the landing page

Any medium or large company can have multiple ad variations running and a diverse list of buyer personalities they’re targeting in Facebook and AdWords ads.

Medium and large companies often have many different ads and diverse lists of customer characteristics, to make Google ads and Facebook ads.

With so much to manage, advertisers often try to save time by using 1 or a few landing pages for all. So they don’t need to create and maintain too many langing pages.

The problem with this method is that the message on the landing page will not correspond to the content and demographic targeting of all ads.

For example, if you advertise a free report or solution, but on your landing page you ask users to sign up to receive updates, the user will be confused, angry and leave.

This poor user experience leads to a lower quality score or relevance, increasing your costs and reducing your chances of showing your ad.

Build different landing pages for your ads.

Sure, it requires more effort than using a few landing pages for all, but the payoff is well worth it.

Specifically, be sure to match your landing page and ad with the following elements:

  • Titles
  • Any keywords, offers or phrases used

Do small tests before big tests

When it comes to conversion rate optimization fundamentals, this is a big deal.

Many marketers make the mistake of prioritizing small tests first, which have a small impact on conversion rates. Eg:

Do small tests before big tests
Do small tests before big tests
  • CTA button color
  • CTA button content
  • Changes in the “below the fold” area – the blind display area, forcing users to scroll to the end to see.
  • Slight design changes with background

Instead, focus on big, lasting changes that make a significant impact on conversion rates. Eg:

  • Redesigned navigation menu
  • Redesigned "above the fold" area – users will see it first
  • Redesigned the look and feel of the entire page
  • Move the more important elements to the "above the fold" area
  • Change the content of the main subject lines

Running too many tests and Pop-ups pop up at the same time on 1 landing page

Many beginners go crazy with conversion optimization techniques and run multiple tests on a single page at once.

It’s great when you’re pumped, but it’s important to keep your data accurate.

Many newbies get too excited about conversion optimization technologies, and often run too many tests at once on a single landing page.

It’s great to have an interest in discovering new things, but always keep your data accurate.

Run multiple tests and popups
Run multiple tests and popups

Running too many tests at once will affect the accuracy of the site analysis in the future, as each new factor can affect (or confound) the results of the others.

When it comes to conversion rate optimization strategies, most beginners don’t know where to start or what mistakes they can make.

You can dramatically increase your conversions and save time, effort, and money with the 4 conversion rate optimization principles we’ve talked about here.

Before running tests, write down these 4 principles to stay on track

  • Make changes based on data, not judgment.
  • Make sure the messaging from the ad to the landing page is consistent and relevant.
  • Test important elements, like the main title and banner, instead of small elements like the CTA button color.
  • Don’t check too many elements at once.

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