To perform search engine optimization (SEO) for a website, we need to have the most comprehensive view of the strategy by analyzing countless factors, interpreting each number, and taking action based on it. on the analyzed data. And one of the most powerful supporting tools that every SEO needs to know is SEOquake. In this article, SEOVietNam will focus on clarifying "What is SEOquake?" and how to use this useful tool. Get started now!!!
What is SEOquake?
SEOquake is a browser plugin developed by popular digital marketing platform – SEMrush, which allows you to access important SEO metrics and detailed information about any page. This plugin can be embedded into search results pages (SERPs) for faster access. Once installed, the tool’s icon will appear at the top right of the screen. You can tell if it’s working by checking the color of the icon. Once activated, it will go from black and white to more prominent colors.
Currently, this plugin can be compatible with Mozilla Firefox, Google Chrome and Opera. SEOquake provides SEO parameters by displaying them in the search engine results page. It also provides other useful features including: SEO Audit, Keyword Density report, Internal/External Link analysis and Social metrics.
The benefits that SEOquake brings
As an SEO person, you cannot ignore this extremely useful tool. There are many great benefits that SEOquake brings:
- SEOquake gives you quick and easy access to analytics data on any website.
- Helps determine keyword density, provides keyword difficulty information and sets up keyword lists.
- Enable SEO Audit for any website
- The tool also gives you a complete report on the internal as well as external links of a website.
- You can compare URLs and domains through it.
- Report data statistics about Facebook, Google+ and other social network links
- Check compatibility with mobile devices.
- Calculates systematic analysis of Search Engine results pages (SERP) and allows data to be downloaded in a text data file format such as csv.
Instructions to install SEOquake properly
The steps to install SEOquake are quick and easy. This plugin is currently compatible with multiple browsers: Chrome, Mozilla Firefox and Opera.
Install SEOquake for Chrome
To install SEOquake for Chrome browser, you can do it in 2 ways:
Method 1: Access to Chrome Web Store. In the search box, type SEOquake and enter to search. Next, click the “Add to Chrome” button → The system displays a confirmation message on the screen, click “Add extension” to complete.
Method 2: Direct access to SEOquake.com, choose "Install SEOquake – it's free". The website directs you to the Chrome Web Store, now you do the same as method 1: Click “Add to Chrome”, then select “Add extension” on the notification box and complete the installation.
Instructions to install SEOquake with Firefox
First, go to SEOquake SEO extension – Add on for Firefox. Click Add to Firefox and Install to complete the installation. The installation steps are extremely simple and quick.
Instructions for using the features of SEOquake
When it comes to any digital marketing strategy, it’s important to make use of all the tools to help you achieve your goals. SEOquake is one of the most important and endless tools of information you can discover. This useful tool can provide the data needed to come up with an effective strategy for your business in the future.
To be able to use the SEOquake tool to analyze the indexes of a website, you first need to visit that website. Next, SEOVietNam will guide you to use SEOquake tool with each of its specific features.
Panel – Dashboard
By clicking on the SEOquake icon on the browser toolbar, you will find the general dashboard. This page includes some of the most important SEO metrics you need to know as well as basic domain information.
The first information you will see is the "Parameters" tab. These parameters will be useful if you want a quick statistic about the domain name, the number of pages Google or Bing indexing, ranking SEMrush, the number of backlinks as well as social signals like Facebook likes, Google+ likes, etc. You can see more information about backlinks or display advertising right at this tab without having to open a new window.
The next section dives deeper into the high-level tabs displayed at the top of the dashboard. Clicking on these sections automatically opens a new browser window, providing users with a variety of in-depth analysis.
Page Info – Page Info
For a quick look at how your page’s content is optimized, tap the "Page Info" tab in the top-left corner of the dashboard. This section gives you basic information like title, meta description tag as well as the number of internal/external links.
Scrolling down the page, you can also see the words that appear most often with a specific keyword density.
Diagnostic – Diagnosis
The "Diagnostic" tab provides more information about a site and its domain. This SEO Audit feature gives you analytics in three main sections:
- Page Analysis: How well optimized is the website you are viewing? Is the title enough characters, is the heading tag structure optimal, is there a meta description and it uses the right amount of characters, is the URL user-friendly, what is the ALT attribute on the image, etc.
- Compliance on mobile devices: Does the page use AMP? Does the page use the viewport meta tag compatible with most mobile browsers?
- Site compliance: How well optimized is the domain name? This tool looks at the Robots.txt file, XML sitemap, specified language, document type, and more.
What’s really helpful is that SEOquake will automatically place a blue tick or a red warning sign to notify you of what items are missing or not done correctly. Your job is to consider which items are showing red warning signs to take corrective action. In addition, this tool also provides you with specific tips for each item in the list, helping to optimize the web for SEO standards.
This section allows you to quickly analyze the internal linking of a page. SEOquake shows you the total number of links, a list of internal linking URLs, and even the total number of backlinks for each URL.
In the External links section, you can quickly check how many external links any website has built and where they point to. SEOquake also allows exporting a list of links as a csv file. This feature is especially useful if you have a new website and are planning to build a backlinks profile.
Having an overall analysis of the number of links, both internal and external links of competitors is also essential. And the SEOquake tool can help you see if your competitor’s site is outperforming yours and where is it stronger?
Density – Keyword Density
The "Density" tab simply shows you the number of times your 1-word, 2-word, 3-word, or 4-word keywords appear on the particular page you are analyzing. Keywords consisting of only one word are called short-tail keywords, while phrases with two to four words or more are called long-tail keywords. You will need to focus more on long tail keywords because it has less competition than short keywords. And long-tail keywords are also a great way to target more specific search queries, potentially generating larger leads and increasing conversion rates.
SEOquake is one of the most popular tools used for search engine optimization (SEO). You can visit your competitors’ websites to analyze their target keywords, thereby uncovering many new and useful keyword ideas.
If you are curious to know how your URL compares to your competitors’ URLs, this tool will allow you to see a series of comparative statistics such as number of pages indexed in Google, number of backlinks, SEMrush rank and more. Thereby, you understand what metrics your website needs to improve compared to competitors and what strengths need to be promoted.
Related terms in SEOquake
This is a feature that helps you immediately see the basic parameters of any website you are visiting. For this feature to work, you need to click on the settings icon in the dashboard, tick the box "Show seobar".
After enabling this feature, when visiting any website, you will see the SEObar displayed at the top of any website.
SERPs overlay allows you to check each search result without leaving the search results page. There will be a bar displayed below each search result that tells you specific information such as: Google Rank, Alexa Rank, Google Index and many other parameters.
If you want to change your parameters, simply navigate to the upper left corner of the screen and click "Parameters" and select or deselect the metrics you want to be displayed in the SERP overlay.
Parameters (Parameter) is an item that provides different values referenced from many search engines like Google, Bing or from social networking sites: Facebook, Pinterest, LinkedIn. These parameters are site value rating metrics and are used to compare web pages with each other. If you want to analyze your competitors, you will need to rely on analysis and comparison of these parameters.
Note the tips when using SEOquake
Although this is an extremely useful SEO tool, sometimes it will also cause trouble and discomfort when you don’t need to use it. Thus, to use SEOquake more actively, you can note the following tips:
- Simple SEOquake on/off
- Click the SEOquake icon on the browser toolbar. At the top right, right next to the settings icon, you’ll see a toggle. Click this button to turn it into a dark state that is turned off.
- If you want to restart, do the same and press the toggle button to turn it into green.
- Remove, remove SEOquake tool
To completely remove SEOquake you do the following:
- Click on the 3-dot icon on the browser toolbar, select Other tools (More Tools) and click Extensions (Extensions).
- Here, find the SEOquake tool in the list of settings and select “Remove” to complete.
SEOquake has always been rated as one of the most useful SEO support tools that every SEOer should know. This article has brought the most overview information about SEOquake, how to install and effectively use this tool in SEO. Hopefully through the article you will equip yourself with an “effective arm” that can bring better results for SEO optimization.