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There are several foundations of the Internet; websites that turned the World Wide Web into what we know today. YouTube is the platform of online video; It has been a source of entertainment and certain viewing information for more than 15 years.
YouTube is a search engine second most used in the world, after Google. Undoubtedly, the Internet in general and social networks in particular have made the world smaller. On YouTube there are videos for everything – from dance and music videos to speeches and political news, how-to videos on everything including how to change the clock in your car during daylight saving time.
YouTube originated the role of video in social media marketing
Social media as a global news source and community force is a sub-trend in how images, not just words, are taking over the digital realm. Especially videos.
YouTube and other video-focused channels like TikTok, Snapchat, and Instagram, play an increasingly important role in social media for organizations and individuals of all types. YouTube gave birth to the first creators, fueling the evolution of influencer marketing that has become so important over the past decade.
Totally Comfortable Audience, Connect on YouTube in 2020
In 2020 we have even more time to be online and watch videos. The most popular videos in 2020 are those aimed at connecting with others as the world shifts towards staying at home during the pandemic. .
# WithMe videos that followed creators through their daytime activities increased by 600%. Audiences turned to at-home content like cooking guides and fitness and wellness tips. Socialization activities such as quizzes were successful, as were videos of virtual coming together, such as virtual choirs and the “Some Good News” show. YouTube summary about 2020 trends very worth seeing.
Let's dive into the 5 steps to creating a successful YouTube Channel.
Best practice #1: Merge into one YouTube channel
Have 31 million YouTube channels (and continue to increase). Finding the right channel and the right video is like a compass. To make your channel stand out, stop diversifying your business into multiple channels. Not sure how? Google has the answer .
Having an aggregate channel is beneficial to the audience because they can find what they need. Separating by internal priorities may make sense for your HQ, but it doesn't serve your audience. Bringing all videos together on one search-driven platform benefits the channel's overall reach, subscriber count, and brand engagement.
Step 1: Master the details
A little bit of everything on YouTube. As you hone the details, YouTube rewards you with higher visibility and search results in the algorithm.
- Clear, precise, consistent branding across the channel
- Attractive custom video thumbnails
- Easy-to-read video headlines
- Rich keyword descriptions with timestamps, links, hashtags, and calls to action
- Specific videos as channel trailers for non-subscribers
- Featured video for old subscribers
The YouTube algorithm recommends videos based on each user's viewing habits and topics related to the topic. Coordinating video titles and tags is essential to creating topic relevance that algorithms can understand. Using a tool like TubeBuddy to manage videos is essential for channel growth and video curators looking to batch edit.
Step 2: Post new videos consistently
A thousand views is good, but do you know what's even better? One million views! To achieve your goal of peak views on YouTube, you must post new content consistently. Are you running out of ideas? Target your top audience and determine what questions they have as they're trying to solve a problem or achieve a goal. Write these down, then create a video for each question and subject. You can also ask for community feedback by actively soliciting comments and suggestions to plan future videos.
Step 3: Encourage Subscribers
The most helpful tip I received from YouTube when building a PGA TOUR YouTube channel was “Channel subscribers watch 8x more videos on average than the general public.” Since that time, every video we've posted has a call to action to encourage channel subscriptions.
Some key points to encourage video viewers to subscribe include:
- Copy of channel and video description
- End card with one click subscribe button
- Channel introduction video
- Cross-promote your YouTube channel via email and social media
Step 4: Use YouTube as a Social Network
Don't underestimate the power of YouTube as a social network to engage and grow your audience. Viewers will actively leave comments and share videos when they see the channel actively participating.
- Please take the time to reply to your video comments
- Participate in videos of peer companies, influencers and customers
- Engage with YouTube by sharing content on other channels and engage with users who are sharing your video content on YouTube.
- Ask questions in videos to engage specific comments.
- Encourage your viewers to interact with each other in videos and comments.
Step 5: Arrange videos for playback
Channels can be organized into playlists to help your audience discover and watch more videos. Highlight videos by topic, audience, or purpose. Channels can display a single playlist on their page, or group multiple playlists into one section and add titles.
Any older video content that doesn't drive new views or engagement will be made unlisted. Making videos unlisted does not affect videos embedded in blogs and other places to which the video is linked. But it does allow you to “deactivate” older videos and feature newer videos that better cover the same topic.
It's your turn to be a YouTube master
Okay, maybe not.
But you and your organization can learn how to create great video content that captures the attention of your audience. The next step is to extend that interaction to other social networks. It doesn't take a lot of money to get noticed on social media. But it takes hard work, consistency, and constant outreach to your fan base.
All YouTube channels start with just one video and one post – although many have stopped there. So stop putting it away. Do your market and competition research, set up your social strategy, create some strong original content, and launch!
This post was originally written by Margaret Dawson and fully updated by Lauren Teague in 2021.
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