In business, Up-selling is a term that is used quite commonly. So do you know what Up-selling is? Let's Hoteljob.vn Learn the terminology of the day as well as things to know about the art of Up-selling in the hotel.
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What is up-selling?
In the business sector, Up-selling As a form of incremental sales, sellers will convince customers to buy more expensive items - packages of products and services that suit the needs of customers with more expensive prices to increase revenue. The key here is to encourage customers to spend more. With the hotel industry, all products and services can be Up-selling.
Up-selling art in hotels
Hotel managers always encourage employees to apply Up-selling art in selling products and services to customers. This will help the hotel increase revenue and profit without spending any financial resources.
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Reservation staff, front desk staff, restaurant waiters, bartenders... are positions that regularly interact with customers, so there will be many opportunities to use Up-selling.
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When Walk-in guests come to book a room directly at the front desk without any information about room types and rates, the front desk staff can apply Up-selling rooms for guests. After introducing the room types with prices from high to low, the staff can skillfully chat for more information about the guest's trip to advise on choosing a room with the right service package. For example, after introducing the room, the customer expressed his desire to book a Superior room type, but when knowing that the guest has a need to enjoy the beautiful view of the city at night, the staff can give suggestions and convince the guest to choose the type of room. Deluxe room has a balcony with a nicer and more open view. And of course, this type of Deluxe room will have a more expensive price for the Superior room the guest has initially selected.
Or when a guest walks into a hotel bar and asks the bartender to make a glass of whiskey. Despite calling, this guest still browses through the drink menu, then the bartender can suggest a whiskey cocktail with a very special flavor that is worth a try.
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You are viewing: What is Upselling?
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When persuading guests to use products and services with higher added value, not only will the hotel benefit, but customers will also be satisfied with their own needs. To apply the art of Up-selling successfully, it is essential for employees to show customers the benefits they enjoy, the more benefits they show to customers, the better the ability to convince customers to buy the product. products and services will be higher.
Not only when booking or staying at the hotel, but also when guests are about to leave, staff can also Up-selling. When performing check-out, the front desk will ask guests how they feel about their stay at the hotel, if guests want to enjoy better services, the staff can give suggestions on services. more attractive for guests to choose for their next stay.
See also: What is check-in? What is check-out? Things to know about check-in, check-out
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