Showing posts with label Search. Show all posts
Showing posts with label Search. Show all posts
Why Search Engine Marketing Is Needed

Why do you need it?

There is one important thing in the SEO process that many people forget, it is to make your website friendly to both users and search engine robots. Although search engines are becoming more sophisticated, they can not see and understand a website in the way that we humans understand. So we have to find a way SEO for search engines Understand the meaning and usefulness of the site to users.
For example, you post a picture of your cat on the Internet such as Facebook, Twitter or a blog site. Someone can see and describe your cat easily, like what color fur, big or small, striped or not, looks lovely or not, cat is taken with what background ... Meanwhile, the search engines will find it difficult to understand the meaning of the photo without the help of people or SEO. So how do we use SEO so that search engines can understand the content of the photo?
View previous topic: How does the Search Engine Work?
Luckily, adding the right structure to the content you provide is extremely necessary for the SEO process. As well, your understanding of the search engine's ability to recognize and limit will help you build, format, and deliver the right content that search engines can understand as the core of optimization. search. Without SEO, your website will be quite difficult for search engines to recognize.

Limitations of the search engine

Popular search engines now share the same principle as their previous articles, ie they automatically crawl the Internet, crawl through links, and index the database. their data. They do this with great artificial intelligence, but that does not mean they are omnipotent and handle everything. These machines are still technically very limited, which can cause serious problems in the process of gathering and indexing.

Why search engine marketing is necessary?
Why search engine marketing is necessary?

The most common problems are:

Data collection and indexing issues

  • Online forms: Search engines can not pass online forms, such as login information. As a result, any content behind these forms may remain hidden.
  • Duplicate pages: Websites that use CMS (Content Management System) often create duplicate versions of the page. This is a big problem for search engines because they are looking for completely original content.
  • Blocked in code: When a robots.txt file is changed in a malicious or intentional manner, it also blocks the entire search engine.
  • Poor link structure: if the link structure of the website is not easily understood by search engines, it may be ignored. Or if it is collected, it is also considered to be unimportant according to their criteria.
  • Non-textual content: Although query engines are constantly being improved to be able to read non-HTML content, content in rich media format is still a difficult challenge to distribute. Accomplishments. Text in flash, image, video, audio, and plug-in content.

Problem when comparing queries to content

  • Phrasing is not common: the use of uncommon phrases is rare, but it can also happen. For example, you use the word "nia" while the common word used is "the basket".
  • Subtlety in words and internationalization: for example, "24/24" compared to "24/7". At this point you do not know what word you should search for what people are using, then apply for your content.
  • Location targeting is not right: you are writing content in English while many visitors are Vietnamese, which creates a discomfort for the user and a high bounce rate.
  • Context does not match the content: for example, the title of your article is about "SEO services in Hanoi" but the content is about "SEO services in Ho Chi Minh City". This is confusing search engine, whether you deliberately attracted but the "hanging goats selling dog meat" is not so good home :))

Is your content enough to attract users?
Is your content enough to attract users?

Make sure your content reaches the goal

Although technical elements are essential to making a website search engine friendly, you must also bring your content to the users who need it. Search engines do not have a measure of the quality of a website's content, but are based only on metrics of relevance and importance.
They measure by tracking what people do, looking for, interacting and accessing. As you can see, now when we look for something, when we leave and log into Facebook, or any other website, the product we view or the related product will be advertised. . So, in addition to building a good website, great content, sharing it, bringing it to the user is also extremely important.

The competitive nature of the search engine

If you try to look through the search results, you will understand why search marketing will remain viable and sustainable.

SEO is always fierce competition!
SEO is always fierce competition!

With websites ranked in the first page of the search engine, the higher the position, the greater the reach of the user. Pages ranked at 1, 2, 3 are likely to receive a lot more traffic than those in other locations, which decreases as they move to the front page.
No matter how the search results change, websites and businesses will compete against each other to appear in the top positions of the search results.

Change is inevitable of SEO

When search marketing came out in the 1990s, manually loading links, meta tags, keyword stuffing were the repetitive things that SEOs are still doing to rank websites. In 2004, the bombing of links and anchor text, links, link spam or related stuff will be used by many to help promote the site. By 2011, social media marketing, vertical search, is the way to search engine optimization.
The vertical search engine is different from a search engine on the web in general, which focuses on a particular segment of the online content, which is also called a search engine. Special subject matter may be based on the topic, type of media or genre of content. Popular topics include shopping, the automobile industry, legal information, Examples of search engines include Library of Congress, Mocavo, Nuroa, Trulia, and Yelp.

SEO is constantly moving and developing
SEO is constantly moving and developing

Search engines have refined their algorithms a lot, especially in 2004, which can affect the way they work SEO of you at the present time. In the future we will not know how, but in the world of search, the change is a default, algorithms can be born or updated at any time. Search marketing like SEM, SEO ... will still be very competitive and last longer.
Somewhere there is someone saying SEO will die or the money spent for SEO is wasted. However, I think that each person has a personal thought, not need to argue too much. The website will still be competitive on search results, and people like us who do different things to improve the ranking of the page, will surely receive rewarding benefits. that we have spent.
The post Why Search Engine Marketing Back Needed? appeared first on Seo Plus.
How to get your website ranked high in Google search results or any other search engine. However, the results are not instantaneous, but it will take some time to get started


Prepare your site for the richest content that attracts readers or brings value to your readers. Collect enough research materials to get a complete and reasonable website content and structure of the website
Most importantly you have to understand the search engine. From then on you can do good deeds


Your domain must be short and easy to remember. This is much more important than representing the content on your page. Why do we say that because your name is not a keyword that represents a whole brand? Vd "" it does not mean anything. Your brand name should be memorable and brief.

Missing website

Single-site structure will be good. From simple structure each page must be able to read owrbaats from any browser from the oldest to the newest. Minimize flash files, Java. We recommend that you can create a page using WordPress, which is easier and safer to use.
Organizing your site must adhere to the following guidelines
  • Site names are trademarks or registered trademarks of their respective owners
  • All of your pages should be streamlined so that users can easily find and organize their content.
Optimization factors that increase the speed of page load affect access to the content of the site. Waiting seconds make you lose 10% of your visitors. 10%, 20% or 30% can make the difference between success and failure.


Every day should contain new content to post on the website. If you have content that is compelling and useful to your readers, the better. If you want to search for topics that interest readers, you can use support tools such as Google Adwords or Google Trends to search for new keywords and article topics. Avoid duplicate content of other websites and misspellings or language confusing.
Each page should have a title and a caption that will help the reader quickly find or understand the summary of the text you want to say in the paragraph.
In fact, most Internet users will not read your pages; they will fly through more or less randomly while keeping track of the other pages they load at the same time to your page. Finally, they will choose to give you a little extra time if:
- Your site loads fast and has no errors
- at least one of your titles is more appealing than the other
Competitive website Some popular sites have very long ad titles to download. It's not because they can afford that you can.
Watch your pages in seconds as they will soon be seen by the surfer: what keeps the eye? Is it interesting?

Use keywords and relevance in the article

Use your keywords once in the title, once in the description tag, once in the URL, once in bold, once in italics, once in the photo tag (ALT) and once in the first paragraph of document. The search engines will instantly understand your keywords and indexing takes you up high ranking when there are user search queries.


  • External links
Outbound links to your site are one of the important factors for search engines to rank above the search results. You not only have a reasonable amount of links but the links to your site. quality
  • Internal link
Internal linking is also very important in the structure of your website. Proper link structure enhances the user's time on the site by suggesting related topics. . These links allow you to balance the PageRank of your different pages. You DO NOT want a "star" page to replace all others with its PageRank. You want 50 pages that each page generates one visit per day. You DO NOT want a page that generates 50 hits a day while your other pages are playing those.
Use Google to find quality sites that include topics close to your site. Check to see if these sites have linked pages and when. Do not take your head if the exchange is denied: the world wide. Sending a daily exchange to a new website, a simple email is enough. Put your links on a page dedicated to this purpose and check your links at the end of each month. Restarted each month the site did not put a link back and removed them from the list after 3 months if this is not the case.

Register website tracking tools

Effect of social networking with seo
Effect of social networking with seo

Use a powerful object analysis system (Google Wemaster Tool, Google analytics). You must be able to track the journey of Internet users to track which page attracts them. The average reading time of each page is also very important in determining whether your visitors appreciate your site's content. Your goal is to reach a minimum of 4 pages per visit, with an average of 4 minutes per visit. Until these goals are met, you must consider the design or content of your pages.
Robot.txt: Check the path of the robot on your site. They sometimes need 3-4 hits to index all pages. If some pages are not accessible after these visits, check your internal links: there is definitely something wrong.
Creating a Sitemap is just to declare the search engine for search engines to index your site. This is very beneficial for Seo.
The Post How To Get A Rank On The Search Engine? appeared first on Seo Plus.