Showing posts with label seo. Show all posts
Showing posts with label seo. Show all posts
One of the most important tasks when SEO is  choosing keywords, optimizing SEO and checking keyword rankings .

It is really essential for bloggers or SEOr to check rankings on Google.

Many people often do not pay attention to this issue and are also not interested in the rankings they achieve on Google Search.

What do we need to plan and goals?

It only takes 10-15 minutes to use a keyword research tool like Ahref or KeywordPlaner .

With these SEO tools , it will help you save time and achieve high efficiency in your work.

Once you have written SEO standard articles use target keywords. Follow up on rankings and continue building backlinks with appropriate anchor text.

To help you do this, Dieu Hau has compiled a list of great free tools to check keyword rankings on Google.

* In this will have the FREE and even cost.

7 Best Google keyword rankings checker tool

  1. Ahrefs
  2. SEMrush
  3. SERPWatcher
  4. Google Rank Checker
  5. AccuRanker
  6. SERP's Keyword Rank checker
  7. SEOCentro Rank Checker

1. Ahrefs


Ahref is the most favorite keyword ranking tool of Kite Hung. Why?

You can  check keyword rankings in  a very simple way with many powerful options

With the Filter bar above you can easily find the Keyword Organic (keyword on GG) you are in the position from 1-10

Or find the keywords with the largest Volume (search volume), the largest traffic ....

Everything is very intuitive, it shows in a specific way, it also shows the position of your current keyword is up or down with the arrow  ↑ ↓

If the website is targeting the international market, then you can choose a specific location.

In addition, this is also a tool for you to compare with your competitors.

From there up strategy to  overcome competitors with higher rankings on search engines .

It has tons of great functions, if you make good use of it.

Fourfold Traffic Boost with  25 Ways to increase simple and effective traffic

I will have a tutorial on how to use the specific Ahref coming to you.

But one problem is that its price is quite expensive. $ 99 for Lite 1 user package.
gia-Ahref


* Tip is that you can buy in some services to buy the same account Ahref to save more about $ 10 / month.

2. SEMRush
SEMRush

Besides Ahref, SEMRush is my second favorite tool because it is a complete solution for keyword checking .

Just enter the website URL or URL of a post, and it will show the keywords you are ranking.

Plus, click on any keyword to check keyword competition and other details.

It supports Google (you should choose Google search and current geography).

SEMRush is an easy-to-use professional software. It also allows you to register and try the FREE version

But it is still the price issue of the tool too much, $ 99 / month (the cheapest package).
SEMRush-price


As I recommend above is a general purchase at some of the services provided.

An account you will be using is not only one but many different tools

Overall, SEMRush is a great tool to check keyword rankings in search engines.

3. SERPWatcher
SERPWatcher


This is one of the tools developed by Mangools , they provide all solutions such as keyword research, website analytics .. and keyword checking .


Their tools are famous for their beautiful interface and very stable operation.

SERPWatcher is a tool to check keyword rankings with any domain.

You can check with any geographic location or on any other device (Mobile or Desktop)

The price is much cheaper than the big 2 Ahref and SEMrush so much is $ 29 for the cheapest package.
SERPWatcher-Price


4. Google Rank Checker
Google Rank Checker

Google Rank Checker is a great free keyword ranking test tool  on Google.

To use this keyword checking tool, just type in the keyword you want to search with the domain name, and it will show you the location of the specific keyword in Google.

Google-Rank-Checker
It's easy, isn't it? And of course it's FREE.

5. AccuRanker

AccuRanker

If you are looking for a professional paid keyword placement tool (advertising).

Then AccuRanker is a perfect choice. The first thing I love about AccuRanker is that their interface is very nice and easy to use.

You can track keyword rankings in Google and Bing searches.

It's quite fast and accurate with just 1-Click. There is also a preview feature for search results, perfect for agencies that need to display ranking results for customers.

The price of packages depends on the number of keywords you want, the more you will turn out.

However, you can experience using the 14-day free trial.
AccuRanker-Price



6. SERP's Keyword Rank checker
This is a very popular free keyword ranking test tool . It can display more ranking positions of the search engine.

Along with the keyword ranking tool it also shows the CPC data and search traffic of that keyword for any keyword or keyword phrase.
SERP's-Keyword-Rank-Checker

SERP's-Keyword-Rank-Checker

7. SEOCentro Rank Checker
SEOCentro  Rank Checker

SEOCentro  Rank Checker  is one of the very good free keyword testing tools.

With Rank Checker, checking keyword rankings on many search engines like Google, Yahoo, and Bing is very simple

The results will provide you with complete details about a particular keyword including its ranking in various search engines, along with the keyword's history.

Good
In all of the above lists, Ahref is the best keyword ranking test tool.

Not only because of its superior features but also other useful things.

I'm sure you'll like it too, because it also provides other features like Backlink check, Keyword competitiveness, and some other really great things.

If you have a WordPress website  and also love SEO, please share the tools that you often use under the comment!
There are too many  SEO Content writing processes  you can search on Google. But which way to choose? How to apply them? Is that process always correct? This article will summarize the process of writing  SEO standard content  in the simplest way to help you answer the questions you are asking.
Why is the process of writing Content I offer the easiest of 2019?
First, I synthesized this process based on a lot of previous processes that have been developed by experts. So this is the most comprehensive and up to date process.
Secondly, I mentioned this SEO standard content writing process with 7 steps explained in a brief, non-rambling way.
Finally, I will help you remember  the process of writing content  7 steps This is as easy as the following image:
Process of writing standard SEO Content

So, the process of writing content so that we have a SEO standard content that fits in one sentence: I DON'T SEO STANDARD I DEFECT.
Now we will go into every word in that sentence to understand this 7-Step Process.
Step 1: I = T = Topic = Select Thread Posts
The first step in writing a post is to identify the topic for the article, which is the first W element in the 5W rule 1H ie What - write about. If even writing something you don't know, stop writing, lose your work.
But if you still do not have a topic but still want to write, you must write Google Trends tool will be a great help for you in this. This tool will show you the trends that users are most interested in and perform search. If you feel that this tool is too broad, you can use Google Keyword Planner to track how the keyword you are targeting tends to grow in the future to choose the most relevant topic.
And it is clear that the ultimate goal of doing SEO is that you want your content to be the fastest. So you should also look for unique topics, which are not yet exploited by many people but tend to grow because obviously writing about a topic that has too many users before, your content is unlikely compete and top up quickly.
Take it back, remember to choose the topic that is or will be of interest to many people, expand it in a developing direction but not many users and make sure you have the ability to write well on the issue. there. Thus, the standard SEO content that you write is unique, but it is easy to top.
Step 2: No = K = Keyword = Keyword research
In order for Google to easily index when users search, you will be a failed SEO if you don't know how to choose keywords or keyword phrases that users can easily search when interested in the content you want to write. You should be aware that users are becoming more and more intelligent in searching for keywords.
Simply put, most customers will not use short general keywords when searching, but they focus on long keywords and aim for more specific search. For example, if they want to listen to music, no one will go to Google to type "listen to music", it will be bad, it must be "good music" or "listen to hot music", "listen to music online" ...
So if you are trying to focus on writing content with a short keyword that you think is popular, consider it again, even if it is popular, but for a smart, potential reader They never search like that on Google. Should your content be good, it will never be top with no keywords used.
The keywords given here you should not choose 1, it is best to select all additional keywords but it is imperative to choose 1 key word. The remaining keywords you will use as secondary keywords and spread evenly in the article to avoid boredom for readers but still complement the main keyword.
Step 3: Seo = S = Structure = Build the framework and structure for the article
Is this job no stranger in writing? It's as easy as eating food, but it is good to eat, and for the stomach, there must be a sequence: appetizers, main courses, desserts when you party.
Summary is a  standard SEO content  should have 3 parts: Open lesson + Body + Conclusion.
The composition seems to be boring work but it is a way for your article to become coherent, easy to read and understand for readers as well as easier to write and follow the topic for the writer. . Building a good structure also helps break down the article into smaller sections, helping readers just go through the headlines to get an overview, thereby better understanding the meaning you want to convey. So even if it's boring, try to do it!
Step 4: Standard = C = Content = Write content
There are topics, frames, keywords, write! But not as simple as writing, ignoring the problem of moving your emotions, besides the smooth, right topic, writing content to SEO must be "standard".
There is a small but quite important experience that I recognize in the writing process. When embarking on writing articles, put aside the keywords you previously selected, write articles naturally and be as liberal as possible. Do not bundle articles by keywords that make them unnatural and offensive to the reader, making it feel like you are forced to write sentences.
After you've finished writing, go back and correct the positions where you can put the keywords logically. This helps you write more comfortably, the content is focused as well as managing the exact number of keywords you want to include in the article.
The "standard" element is your goal but not in this step but at the end of the journey when you go through the seven steps you're talking about to write SEO standard content.
Step 5: I = T = Title = Optimize the title
A singer with a good appearance, good voice needs a worthy name. The title of the article is the same. Through the title, readers can guess which part of the content you want to target when writing content.
Should be able to say, the title as well as the face of the article when shown on Google search page. So if you don't refine it, guilt your article.
Step 6: Die = C = Check = Check
As I said in the previous section, when writing content is complete, you need to check the article 1 more time. In addition to reviewing spelling errors that you may encounter, you should also correct and insert keywords within the content logically. Remember that the era when keywords are everywhere has really ended.
Therefore, from the beginning, I have noticed that you should choose many keywords, including 1 main keyword and many additional keywords to enrich your article as well as an ingenious way for you. Do not fall into the case of old spam keywords.
Step 7: Instant = L = Link = Increase the popularity of articles by post link
After writing it, check it all, is it done? If you do not upload the post, who knows what you want and asks for SEO. Just kidding, but don't be naïve to think that posting your post is immediately up to the top. To achieve that, you must do this step 7 to speed up the time that the article is indexed. If the articles are indexed sooner, the article will soon be displayed on the results returned when Google searches for keywords related to the article. You can refer to some of the following ways:
  • Sign up for that article link with Google https://www.google.com/webmasters/tools/submit-url
  • Link the article we just finished writing to Sitemap  http://www.xml-sitemaps.com
  • Ping our article links on other websites, you can use through Pingfarm.com
  • Post links to social networking sites Facebook, google + or twitter, ... to get views, share or comment from readers. You can also call your friends to comment, cut the wind to increase the credibility of the article.
So the 7 most basic, easiest to remember 2016 steps we can  write SEO standard content  are:
B1: Select article topics (Topic)
B2: Keyword research (Keyword)
B3: Building frames and structures for posts (Structure)
B4: Content writing (Content)
B5: Optimize the title (Title)
B6: Check (Check)
B7: Increase the popularity of articles by post links (Link)
A lot of people have applied this process successfully and unforgettablely. How about you?
  • What is Entity and how does it relate to SEO?
  • Why is Entity important?
  • How can optimize according to Entity?
I introduced the SEO Entity Building method for the website during the offline phase 1 year ago.
However, in this article, I will explain in detail these 3 questions, and guide from theory to providing detailed solutions so that you can practice Building Entity right on your website!
Now ... Start now!
Table of Contents Hide ]
  • Why is Entity important in SEO?
  • Entity in SEO: Create content
  • What is Entity in SEO?
  • How to extract Entity & Google to extract Entity?
  • 'THINGS NOT STRINGS' (Objects, not strings)
  • 10 Suggestions help you implement Entity for the website
    • 1. Not only building websites but also building brands
    • 2. Create content with depth
    • 3. Use Google natural language API
    • 4. Build content structure
    • 5. Change SEO standard content based on SERP
    • 6. Schema
    • 7. Optimize according to the search itinerary
    • 8. Satisfy the purpose of search
    • 9. Refer to the top 5 search results
    • 10. Avoid poor clickthrough rates (CTR)
  • Conclude:

Why is Entity important in SEO?

Overall SEO is becoming more and more difficult and complicated, by the following two reasons:
  1. Google is using more machine learning. Many algorithms are released regularly so it is difficult to grasp the principle and really understand what Google wants.
  2. Paid search (paid advertising) is increasingly expensive. 
    Running high-budget ads is the top reason for many companies and individuals moving to organic search to find customers, leading to a third reason that you're facing Google directly.
  3. You are competing directly with Google!
Compete with Google? 
Let me explain it to you!
The above is a screenshot of the search results for "buy sneaker" queries on both desktop and mobile.
Compare Desktop and Mobile versions when searching "buy sneaker"
You can see at the top of the results page what users see when they search for this keyword on Google.
All search results show:
Google can immediately provide answers to questions or satisfy your search purpose .
  • If your purpose is to purchase => Google will display the results of the pages running ad that you can go shopping. In addition, Google also produces results in the form of maps, where you can find them.
  • If your query is purely about information search, Google will try to answer your question directly.
More than 90% of SEOs don't know: 
Google has changed the game in distributing traffic to the website!
Now Google tries to answer user questions right on the search results page (SERP).
That means you will get fewer clicks (because the user has the answer right on the results page without clicking on your website to see the information).
Therefore, you must rank higher and make sure all SEO tactics are better optimized.

Entity in SEO: Create content

The question here is:
How to write better content to get traffic and still go to other sites?
A common situation is that more and more content is written to compete for rankings, not for sharing.
BuzzSumo's bottom is a research that shows the correlation between sharing on Twitter versus the amount of content being created. 
The amount of Content publish is increasing, but the amount of content is reduced
That's why we need Content optimization according to Entity, not only to provide the best user experience, but also to better present and rank on search engines!

What is Entity in SEO?

Entity is an abstract concept. It can be anything: place, people, organization, concept or idea.
For example, the following text, you will see Google recognizes many different types of Entities such as people, organizations like Google, timelines like 2007, countries like the US ...
This is how Google gradually improves the nature or the ability to understand language and text content.
If I have to define what Entity is , I would say these are semantically related entities, thereby helping to understand both literal and figurative meaning.
Note:
Entity is not only a clear object, it can also be a concept, an idea, a trend.
So why does Google care about Entity extraction (Entity extraction) or Entity extraction in general?
Many of you have heard about link charts (link graphs), link building links as well as spam.
In fact, Google is always trying to prevent this situation.
Every time many people think that social signal (the number of users sharing your posts on social networks) plays an increasingly important role because this indicator tells Google that this is the right content - but now it seems. as Entity replaced it.
Entity also helps content groups come from the same brand or company.
If you think about the application of a company and its website, these two Entities will tell Google which comes from the same brand and which comes from two different brands.
It is also agnostic and greatly supports voice search.

How to extract Entity & Google to extract Entity?

Extraction of Entity is to filter all Entity from the text to process, analyze, work with them ...
If you are trying to extract Entity yourself, you need the following 4 elements:
  1. ID to identify Entity as address and MREID (Machine Readable Entity ID). Simply put, they are like URLs but not so. * Note: MREID is a character string (usually letters and numbers) written to designate a single Entity (person, place, landmark). For example: / m / 0qs4dyq
  1. Huge data (data)  - Google has a huge database of data thanks to corpus (corpus) or Google index.
  2. Great knowledge store like Freebase or Wikipedia. Google bought Freebase many years ago and is exactly for this purpose.
  3. huộc properties (attributes) , basically these attributes is the relationship between the Entity help Google understand the concepts behind them.
In 2012, Google published some of its data - about 500 entities, 3.5 billion information in Google's knowledge base, and all this data was updated about 7 years ago.
You can imagine how far this number is, right now.
Google has used algorithms called Word2Ve c to increase language awareness.
Word2Vec algorithm is based on two other small algorithms: Skip Grams and Continuous Bag of Words (abbreviated CBOW).
Basically, this algorithm combines words together, analyzing words that stand close to each other, thereby understanding how the words link in the text.
With Word2Vec, Google can draw text diagrams or convert text into numbers and then these numbers will be represented in vector or diagram form.
** Note: If you still remember the knowledge of vectors, please read this section carefully. But if you've forgotten it and never had a concept of vectors, go to the next section!
Google will understand the words put in the same relationship between different languages.
For example, in the first chart there are English numbers 1, 2, 3, 4, 5 in one, two, three, four, five. These numbers in Spanish are also in the same position.
Below, we have the first chart of English pig, cow, horse and pig, cow, horse and in Spanish, these words are in the same position.
Once the text is converted into a number, the word will turn into a concept and the representative number will be completely unrelated to the language you are using.
When connecting the vectors, we will see the relationship between language and country.
For example, Hanoi is the capital of Vietnam as well as Moscow is the capital of Russia, these two relationships are the same.
From there, you can match words to draw basic principles.
Everything becomes extremely logical.

'THINGS NOT STRINGS' (Objects, not strings)

This principle not only helps you know how many words are on a page but also the meaning of these words, from which the user is searching and what information he wants to know.
If you see this algorithm as a graph, then the Entity here is the intersection (node) and the relationship is the edges when connecting the intersection points.
If you search on Google " United States presidential candidates in 2012 " keyword , you will get results like Mitt Romney, Ron Paul, Gary Johnson - they are presidential candidates from the Republican Party and still alive.
However, in fact, many Johnson family members like Andrew Johnson or Lyndon B Johnson are also members of the Republican Party.
Mitt Romney and Johnson followed up with Medicare (federal health insurance program). All of the above contacts between Entities help Google understand the nature of these Entities.
And considering on a level greater than 1 billion times, Google's ability to recognize has been raised to new heights, not merely keyword density (keyword density) that you have to cram keywords to inform Google. what are you writing about
This principle has been applied in the Knowledge Graph algorithm , at the right hand column Google has provided many different information about the keyword "watermelon".

This principle is also shown in the carousel (red circled part in the picture), it is clear that Google can understand all the lines of iphone, apple watch, ipod, ... all belong to Apple products.
And again, this principle is applied in SERP, when typing the keyword Airbus A380, Google will automatically produce search results on civil aircraft.
Google has also announced that it is changing this way in announcements from Amit Singhal  Google Search manager in 2012:
Experts call this chart (graph) - capable of understanding Entities in the real world in their relationship with other entities: things not strings. "- Amit Singhal
Perhaps you've heard "things not strings" somewhere and this is really revolutionary, changing from what is the keyword density and the text towards the entity of the text.
We have seen many updates this year and I think these updates are interlinked rather than just a single update aimed at Entity and extracting Entity.
These updates are intended to increase the ability to understand natural language, from which Google can understand the language and what content it is writing about.

10 Suggestions help you implement Entity for the website

1. Not only building websites but also building brands

That is, your brand must provide Google with all the criteria that other well-known big brands have, including:
  • Create a social network account
  • topic content
  • logo
  • domain
  • create an AdWords account
  • link your social accounts to the website ...
In which domain, logo, maps are important signals; so don't forget to add your company address on the website. And surely you also want to be an expert in many different topics. So read on to the second suggestion.

2. Create content with depth

So to create content in depth, we need to create content first around a single topic but still cover all information as a miniature library on that topic. That's the Topic cluster method, which I introduced in early April!
Avoid writing a series of articles on different mixing topics. To get to this page, you will find all the necessary information on a certain topic.

3. Use Google natural language API

You can visit cloud.google.com/natural-language to log in to the API and test it directly by copying a piece of text here and see what Google finds Entities in the content section.
Below is an illustration of a sample article on Google:
Google can identify concepts, places, people, brands and some other small information.
You can also find:
  • Sentiment about each Entity - means you are writing that Entity in a negative or positive context.
  • Salience is a value between 0 and 1 indicating how important that Entity is in the context of the article you are writing.
In the article I mentioned important concepts like backlink, linking, Cheirank ... so I want these Entities to appear above with the highest salience possible.
Sometimes Google also links to Wikipedia articles on a specific topic. This is a good signal that Google relies heavily on Wikipedia for understanding Entities.
And now Google says your article contains Entities that Wikipedia has its own article about these Entities. From there, you will be assured that Google knows the reliability of your site or the reliability of the article on a certain topic.
Another great feature is often overlooked as categories . Along with a landing page, the same API, Google admits to understand which content your field is in and not in any field.
If you are writing a piece of content and want to know if it has been optimized well, just copy paste here and change it according to Google's suggestion. Note that the most important concepts must correspond to the most important Entity in the result sheet.

4. Build content structure

This seems to be the basic knowledge of SEO introduction but I want to emphasize it again.
Your content must be easy to read, understand, use many headlines, tables. Google likes these things.
Lists that use bullets or numbering help you better express the user as well as the web crawl system.
The more standard the content structure is, the better Google understands your content, the different sections, paragraphs, and words combined together and how important.
Don't forget to write the source, the author's name. There is a lot of debate around EAT (short for expertise and authority), authoritative and credible sites that are becoming an important factor in SEO.

5. Change SEO standard content based on SERP

It may sound absurd but this is proven to be an effective way to recreate quality content. That is, you will rely on Google's results on SERP to understand what Google thinks is the most important information.
Since Google has not been implemented for market VN, so you can switch from " how to lose weight " into English as " how to loose weight " and  refer to the " People also ask ".
You can click expand and Google will give you more questions. Use these questions as paragraphs, subheading and make sure the article answers all important information here.
Also, don't forget to look at the Knowledge Graph section, if any. This is extremely valuable information to help you answer the right focus of that topic.
Also, you can get the idea of ​​'Searches related to' at the bottom of the page or 'People also search', 'People also look for'.
In general you will easily gather the outline for content just by carefully observing the SERP.

6. Schema

As you know, you should use the schema and the json-ld schema but there is a great analogy of using itemprop tag " same as ".
This code will help inform Google about "This organization is like the organization mentioned in this article on Wikipedia" or "This is the brand's social profile" ...
So add this tag when inserting structured data into your page to help Google understand the direct relationship between Entities.

7. Optimize according to the search itinerary

When writing content, you need to know which stage the user originates from and which stage he or she will go to.
Each query, each keyword that users type to find your site has a past and future section. You need to ask yourself which steps the user has searched for before and what is the next step.
From there, you can put more articles in the form of related articles below or insert directly into content.
In addition, adding breadcrumb, navigation to the page will help users know which query they're looking for in the topic or field.
That's why I previously recommended that you create an information library on the topic, not just expand different articles on different topics.

8. Satisfy the purpose of search

Today, if you don't directly satisfy the user's search purpose, you won't be in the rankings.
Google divides search purposes into 4 basic categories as I mentioned before, including: information, navigation, product review, and purchase.
When looking at the search results, we can determine what the search purpose is, from Google's perspective. For example, the query to "buy sneakers" is obviously the user wants to buy sneakers.
If the user asks a question, it is clear that the purpose of the search here is information. In other words, we can fully know the different search purposes of users based on the search results displayed.
It sounds simple, but not every case. For example, the keyword 'Independence Day'. Most of the time of the year, when searching for this keyword on Google, you will see a series of results related to the movie 'Independence Day'.
But if it is coming up on July 4, will the results show about the holiday? It can be said that search purposes and Entity change over time. The purpose of the user's search also changes the time.
Such as referring to Apple. How to distinguish Apple is the name of a famous brand or the name of a fruit? If Apple is not as famous as it is today, it may have been different?
Keep in mind this point and constantly monitor search results to understand what Google wants and change.

9. Refer to the top 5 search results

Don't forget to check out the top 5 articles to see what your competitors are writing and try to write better than them.
You do not need to see exactly 5 articles. The unimportant quantity is that you have to observe what your opponent is writing, what their sub-topic is and how the structure of the content is arranged.
Then you can do the same, or better. You can find out what your opponent's article is missing, which in turn adds to your lesson to have a better chance of ranking on Google.

10. Avoid poor clickthrough rates (CTR)

We all recognize that user signals (signals that user behavior based on Google to determine website rankings) are very important. CTR or time on site is considered a user signal.
If you are also affected by major updates this year, you should go to Search Console and check how much CTR is before the page loses traffic and see if CTR is the cause of your impact.
So you should always go to Search Console to see which queries have a low CTR so that you can optimize the snippet and content.
Check that your post has satisfied the search purpose, or the old content, poor content and optimize the new post.

Conclude:

At this point, I have explained to you more about Entity in SEO and how Google recognizes the relationships between Entities!
And most importantly, you know 10 ways to apply Entity to your website. How will you apply it? Let me know the results!