Brax is designed for performance-focused businesses and agencies who want to create, manage, and scale their native ads from one centralized dashboard.
It unifies the delivery of paid content across platforms like Outbrain, Taboola, Revcontent, Content.ad, etc., with bulk ad creation, unified reporting, and custom optimization rules.
Brax can also help you maximize your ad spend and ROI by organizing and presenting your results in an easy-to-understand and actionable format.
Below, we'll take a deeper look at how Brax can help you streamline and maximize your native advertising, the kind of features it has to offer, and what the software will keep you coming back to each month. .
Pros and cons of Brax
Manage multiple ad accounts from one dashboard
Quickly create new ads on multiple platforms
Bulk content creation and uploading features
Easy to use
Good customer support
Missing many campaign networks
Some features of the platform are not immediately obvious
The cost of software can add up quickly
Learning the pros and cons of Brax can help you determine if the solution is right for your business. But to really understand what it offers, we need to dig a little deeper. Here are some of its key features.
Campaign Management Simplified
The biggest feature Brax brings to the table is the ability to manage multiple accounts in one centralized dashboard. But what does that really mean?
Well, that means instead of logging into Taboola, Outbrain, and Yahoo Gemini individually to spend hours creating ads and campaigns, you can create one ad for all three platforms within Brax, instead, save hours spent creating content.
Currently, Brax integrates with popular native advertising platforms such as Taboola, Outbrain, Revcontent, Yahoo Gemini, Content.ad, and Voluum.
You'll also be able to tackle the commons like setting cost-per-click, determining which devices your campaign will show on, and setting geo-targeting parameters to reach your target audience. Just create one campaign and duplicate it for as many ad networks as you like.
Another benefit of managing all your campaigns from one dashboard is that you can also track your ad performance more easily. With your campaigns across all ad networks in one place, you can compare performance across channels and easily identify underperforming ones at a glance. Better yet, Brax allows you to pause or disable many underperforming ads with a single click.
In a nutshell, Brax's simplified campaign management will save you hours and hours of switching back and forth between different channels, allowing you to focus more energy on your business, while Your ads work in the background.
If you've ever struggled to pinpoint where or why your ads are underperforming, this feature will be a godsend for you.
Brax makes it easy to automate your ad optimization. You'll identify key metrics that are important to your business, and Brax will automatically apply custom rules across your native campaigns, accounts, and ad networks.
You can adjust the optimization rules around any KPIs, such as cost-per-action and ad engagement, so that Brax will automatically pause or turn off engagement ads low while still pushing ads with good placement and promising performance.
In addition to always making sure you show your best ads in front of everyone, automatic optimization also leads to more consistent campaigns. Brax takes the guesswork out of ad optimization so you can focus your attention on creating the perfect campaigns to reach your target audience.
Bulk Ad Management Ability
We already know that Brax helps you create one ad to share across multiple platforms, but what if you want to add variations to your ad across different networks? You'll be using Brax's bulk ad generator, that's it!
Brax's Bulk Ad Builder lets you create hundreds of ad variations in seconds. You can use different images for each ad by uploading images in bulk or providing an image URL.
You can also diversify the headline of each ad to add other variations to your campaign. And once you're done creating your ad variations, you can push them into multiple campaigns with the click of a button.
You'll be able to set advanced tracking parameters that provide the opportunity to conduct A/B testing on ad variations for each piece of content across multiple networks. View the results of your ad variations in a single bid side-by-side to determine which combination performs best.
Imagine having the opportunity to update aspects of every live campaign with just one click. With Brax's Native Power Editor, you can do exactly that. It allows you to bulk adjust campaign budgets, bids, etc. from one centralized location allowing for much faster optimization.
In a nutshell, Brax is designed to make your life easier by not only bringing all your campaigns together in one place, but also allowing you to make changes in bulk, no matter what. regardless of which network the campaign is running on.
Reports tailored to your business needs
While it's great that Brax does a lot of the heavy lifting when it comes to your native advertising efforts, it's still important to understand where your ad budget is going while tracking your ROI.
Some solutions present multiple reports containing so many different graphs or charts that they become downright confusing. Brax doesn't do that. Instead, Brax makes it super easy to understand how native advertising is doing for your business by bringing together all the data that matters most into a unified reporting dashboard.
Brax can even import and integrate data from your existing systems like Google Analytics or any platform where you share data source credentials so you have access to the big picture. on your native ad performance across campaigns, assets, and platforms.
Brax presents your data in an easy to read way and tailors it to your business. This helps you discover the link between ad revenue and spend and how these results align with your KPIs.
It will also report platform performance side-by-side to help you optimize your content and goals. Brax will even send you a daily summary email, summarizing your ad performance over the last 24 hours, so you'll always have a finger on track.
If you want to dig deeper into the data Brax has collected for you beyond these reports, you have the option to export all report data into downloadable spreadsheets for further analysis.
Essentially, Brax reports are cleverly tailored to suit your business and goals and presented in a clear way to show you exactly where your revenue is coming from so you can You can focus your efforts on increasing your ad spend and ROI in a regionally appropriate way.
Support for large groups and resellers
Brax is perfectly designed for large teams and agencies managing multiple accounts and users at the same time.
You'll be able to connect multiple accounts and manage multiple brands across different native advertising platforms. You can then add and manage multiple users and their access. Each user will receive their own personal login and access rights can be assigned easily via role, organization or even, campaign.
Furthermore, Brax helps you make sure all teams are on track. You will receive user-specific alerts and notifications, and any changes the user is making will be tracked and stored as history. If someone is crossing their boundaries, you can update or remove access without changing the password, to bring them back to earth gently.
The best part is that you'll be able to do all of this under one roof, instead of switching accounts and tabs all day.
Brax pricing and package options
Brax offers four different pricing plans to suit businesses with different advertising budgets. One of the things we love most about Brax's pricing is that there's no lock-in contract, meaning you can cancel, upgrade, or downgrade your plan at any time.
The Starter plan costs $199 per month and is for businesses looking to manage $10,000 per month in ad spend. Anything above this and you will be charged an average billed fee of 2%.
The Business package is priced at $ 499 per month and for businesses that want to manage advertising spending $ 50,000 per month. Excess is calculated as 1.5%.
Both the Starter and Business plans include:
Unlimited users and ad accounts
Campaigns and Ads Management
Indicators are calculated
Most users will be most interested in ad and campaign management, unified reporting, and automated optimization. With this in mind, if you're just getting started with native ads, it's likely that the Beginner Plan or the Business Plan will be perfect for you.
For larger businesses, two pricing plans are offered. The Enterprise Gold package is $1,499 per month and is suitable for businesses that spend $250,000 on advertising per month. The offset of this plan is billed as 1%.
While the Business Platinum plan is $2,499 per month and is suitable for businesses that manage to spend $1,000,000 on advertising per month. The average billed Enterprise Platinum plan is 0.25%.
Both the Enterprise Gold and Enterprise Platinum plans include the Starter and Business plans, plus:
Brax data service
Custom Revenue Integration
Aside from the monthly managed ad spend, the only difference between the Enterprise Gold and Enterprise Platinum plans is that the latter also includes premium support through Brax's slack support channel.
Getting started with Brax is completely risk-free with a 15-day free trial.
Brax has a reputation as one of the most solid native ad-support tools out there. Some users reported that their traffic doubled within a week of using Brax, while others said they saw a 20% improvement in ROI on ad spend.
Aside from the financial benefits of using Brax, users say it's easy to use and has good customer support. Users also enjoy managing multiple accounts in one location. It makes it easy to deliver content and drive optimization across all platforms and then compare results side-by-side, instead of logging into each individual account.
One of the things users love most about Brax is the ability to create promotional content in bulk. Instead of manually creating and tailoring campaigns on each platform, Brax helps you do it in one action, on one centralized platform. This feature allows businesses to cut campaign and ad creation time in half.
Users, on the other hand, want bulk actions to be applied to more aspects of their campaign, such as pausing and archiving bulk ads. It has also been suggested that while the platform is easy to use once you start using it, some Brax features are a bit hidden and therefore may take longer than expected to develop. maximize the potential of the system.
Finally, some users think it would be great if Brax had more integration options, but most are satisfied with the current integrations.
So if you're an agency or business looking to scale your native ads quickly, Brax will be a great solution for you. It will save you a lot of weight and significantly reduce the time spent creating content and advertising. It will also help you clearly understand where your best performing campaigns are in order to refocus your ad spend and ROI for further growth.
On the other hand, if you're new to the world of native advertising and don't have the budget for Brax's monthly plan fee, working directly with a platform like Outbrain or Taboola is a great place to spark interest. your coveted original ads.