Neeva, the private, ad-free search engine is rolling out a feature that will allow searchers to enter a query directly in the URL field of their browser or the Neeva app to display a drop-down menu with links. direct link, company announced Wednesday.
Dubbed “FastTap Search,” the feature allows users to bypass traditional search engine results pages and go straight to a web page through a query-generated list of links.
What is Neeva? Announced in June 2020 and official debut About a year later, Neeva was founded by Sridhar Ramaswamy, a former advertising SVP at Google. Unlike public search engines (Google, Bing, DuckDuckGo, etc.) that generate revenue by showing ads to users, Neeva operates on a subscription model where users pay $4. . 95 per month. In return, Neeva provides a customizable, ad-free search experience.
FastTap was created thanks to Neeva's unique business model. “A feature like FastTap Search cannot coexist with a search platform that relies on advertising revenue,” Ramaswamy said in the announcement.
This is because most search engines rely on advertising for revenue: Keep users on the results page – for example, by adding search features that make it unnecessary to click on results to find information desirable – usually means the search engine can show more ads and, therefore, bring in more ad revenue.
Since Neeva does not display ads and users directly support the search engine, Neeva is free to create features like this without affecting its bottom line.
Why do we care. This feature could make more sense if Neeva can increase its share of the search market or if Neeva is popular with your specific audience. Although this is a reimagining of the search results page, it is still a list of results and still has a top position, which means that algorithms must determine relevance and give that position to a pages, the same way they do on other search engines. However, since FastTap Search shows only a handful of results, brands or publishers that can capture that top spot will gain significant visibility, which can be important if you're active. in a highly competitive field.
As it stands, this feature is unlikely to affect our workflow or challenge leading search engines in a meaningful way. However, FastTap Search really represents a new, simplified way of how users can search and how results are displayed. Google has been trying to do something similar with a “I feel lucky” button that takes users directly to the top results for their query, however, the company's strategy now seems to be going in the opposite direction. again. Announcements related to MUM its from Search On in September gave us previews of search results pages that lead to more searches than results, with featured snippets that can address queries without users having to click through. If the two search engines have similar market shares, we can see if users prefer a simplified experience, like the one powered by Neeva's FastTap, or a more robust search results page, that is the way Google seems to be heading.