Are you in the process of developing a 2019 marketing plan? Making a plan sounds simple, but with the multitude of marketing options available to you, a digital marketing strategy effective What does it look like in 2019?
To learn, Ascend2 conducted a study and published the results in 2019 Digital Marketing Strategy Survey Summary Report .
The survey was conducted in October 2018 and a total of 190 marketing professionals participated. The report provides valuable data to help 2019 marketing professionals plan a budget.
Here are some notable findings that will help you plan your digital marketing for the new year.
1. How Digital Marketing Budgets Are Changing
With a total of 88% of marketing professionals planning to increase digital marketing budgets to some extent in 2019, the message is clear: companies are behind digital marketing. If you want to hit your goals and compete with the competition, build your case to increase your budget. How do you have extra budget? Show your leadership team specific tactics and a detailed strategy on how you will use your incremental budget to achieve precise business goals.
88% of marketing professionals plan to increase digital marketing budgets to some extent in 2019, a study by @Ascend2research found. Click to Tweet
2. Tactical Effectiveness: Content Marketing Tops the List
So want digital marketing tactics you should invest in? Content Marketing is the most successful tactic for a 58% majority of marketing professionals, while search engine optimization and email marketing follow with 50% and 47% respectively.
Content marketing is the most successful tactic for a majority 58% of marketing professionals. Click to Tweet
Developing high-quality content, like original research, provides the foundation for your content marketing, SEO , email marketing, paid advertising, personalization and more. As you plan for 2019, consider what pieces of content you need to create to fuel your content marketing machine.
3. Top strategic priorities: Increase sales prospects and attract more customers
Increasing sales prospects or leads, and attracting more clients, will be a top priority of professional marketing (64% and 55% respectively) in 2019. This underlines the importance of marketing support and alignment with the sales process.
Increasing sales prospects or leads is a top priority for 64% of marketing professionals. Click Go To Tweet
4. Challenging barriers to success: Acquire customers online and measure results
Online customer acquisition and digital marketing results measurement are challenging barriers to success for 49% and 47% of marketing professionals respectively. The sales-related goal of increasing customer acquisition is also a barrier to success for marketers.
Acquiring customers online is a challenging roadblock to success for 49% of marketing professionals. Click to Tweet
5. How digital marketing effectiveness is changing
The good news is that the effectiveness of online tactics is increasing with an impressive total of 89% of marketing professionals. So the investment you make in digital marketing 2019 is likely to provide the results you need to achieve your goals.
Good news! The effectiveness of online tactics is increasing with an impressive total of 89% of marketing professionals. #yay Click to Tweet
For more research to help you define your marketing strategy for 2019, visit Ascend2 Research Library to study content marketing, email marketing, marketing technology, data driven marketing, marketing automation, personalization, account based marketing, SEO, etc.
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